Demand Generation Marketing - New Logo

• Apr 2021 - Present

Director of Marketing Communications

• Aug 2019 - Mar 2020

• Responsible for inspiring and empowering brand and product awareness through the development of marketing strategies focused on impactful/consistent communications, integrating social and traditional marketing practices and developing global sales collateral. • Significantly increased website traffic by 500% and lead generation by 53% in just 5 months by implementing a strategic social media plan. • Expanded annual marketing budget by $130K after realizing significant growth and ROI. • Established decision matrix, best practices, customer response templates and dashboard reporting for the new inside sales department while fostering communications and integrating marketing materials within regional and global sales teams. • Worked independently in developing innovative public relations, and social media initiatives while supervising marketing team, managing the design of a new website, and collaborating with business development teams. • Implemented omni-channel communication plan through internal, external, social, web, webinar/education, and traditional media avenues. • Played an integral role in establishing Environmental Social Governance (ESG) plan for sustainable and ethical business practices. Show less

Director of Marketing, Patient Engagement & Health Initiatives

• Sep 2014 - Apr 2017

• Supervised eight program/marketing managers to conceive and execute both traditional and social media awareness campaigns on a national scale. • Owned creative, design, and content for +1,200 website pages that drove 65% of total heart.org visits. • Managed an annual operating budget of $15MM for healthcare marketing campaigns. • Coordinated campaign in partnership with the American Medical Association to educate over 80 million Americans regarding managing hypertension pressure. • Partnered with national sales and affiliate marketing teams to increase revenue to support national goals, elevating annual budget by $9MM. • National Account Manager for +6 unique, multi-million, multiple-year pharmaceutical/partner agreements. • Achieved $1MM contract renewal goal for fiscal year 2015-2016 and $3MM renewal goal for 2016-2017. • Spearheaded the RFP and contractual processes with procurement in adherence to legal requirements. Show less

Senior Product Manager, Global Marketing Production

• May 2007 - Oct 2014

• Developed and executed global marketing strategies to increase reach, managed trademark registration process, and implemented innovative creative/localization processes internally and externally. • Increased audience reach by expanding language offerings on heart.org website, product satisfaction survey, and healthcare education products offered, to a total of 14 core languages. • Managed development of global e-Commerce (retail) website for distributors and direct-to-consumer sales. • Saved $5MM by introducing sustainable production processes for Emergency Cardiovascular Care products. • Negotiated print vendor contracts to reduce costs by $800K. • Integrated digital mar/com strategy with traditional sales collateral for new global product line launch resulting in $32MM revenue surplus in 2012/ 2013. • Expanded US-centric production and distribution channels to include supply chain facilities in Europe, Middle East, and Africa (EMEA), North, Central, and South America (NCSA), and Asia and South Pacific (APAC). Show less

Program Marketing Manager, Cause Initiatives

• May 2005 - May 2007

• Led marketing and outreach for 3 educational campaigns focused on the prevention of cardiovascular disease and stroke: Go Red For Women, Choose to Move and Start! • Cultivated partnerships with corporate development and local marketing teams to meet campaign and revenue goals.• Designed marketing plan with integrated social media and print campaign for Start! heart-healthy exercise program. Generated $1.5B worth of media impressions, catalyzed over 600 local Heart Walk fundraiser events, and raised corporate sponsorships exceeding goals by 60%. • Drove successful launch of the website and digital outreach campaign for Go Red Heart CheckUp, surpassing the goal of increasing page views by 58%. • Transformed Go Red into global awareness campaign, with events in Dubai and Shanghai, exceeding revenue goal by 18% ($36.6MM total funding) for 2005-2006. Show less

Program Marketing Manager – Strategic Marketing

• Feb 2004 - Apr 2005

Program Marketing Manager, Strategic Marketing • Launched a successful loyalty subscription program to encourage customer loyalty at 5,500 corporate and franchise retail stores. • Adapted the retail loyalty program to the e-Commerce channel. • Created integrated marketing campaigns, provided national program development and implementation support, to exceed first-year goals by 40%. Program Marketing Manager, Strategic Marketing • Launched a successful loyalty subscription program to encourage customer loyalty at 5,500 corporate and franchise retail stores. • Adapted the retail loyalty program to the e-Commerce channel. • Created integrated marketing campaigns, provided national program development and implementation support, to exceed first-year goals by 40%.

Customer Loyalty Marketing Manager

• Apr 2003 - Jan 2004

Created marketing strategy for start-up department focused on customer retention, within $1.6M budget. Transformed mybrinks.com website into customer facing e-Commerce site with account management capability. Accelerated threefold expansion through direct marketing campaigns, customer service enhancements, and leadership support. Created marketing strategy for start-up department focused on customer retention, within $1.6M budget. Transformed mybrinks.com website into customer facing e-Commerce site with account management capability. Accelerated threefold expansion through direct marketing campaigns, customer service enhancements, and leadership support.

Senior International Marketing Analyst, AAdvantage Communications

• 1989 - 2003

Senior International Marketing Analyst –AAdvantage® Communications 1999 - 2003 Goaled with growing global market share, expanding brand presence and strengthening relationships with loyalty program partners. Collaborated with in-country corporate sales/marketing teams and program partners to create relevant program offers delivered to customers via quarterly newsletters localized by region and translated into 7 languages. Generated and implemented process improvement initiatives: evolved newsletters from print to digital format and reduced newsletter production time by 25% (8 weeks) with implementation of translation memory software. Established international product registrations and executed digital privacy policies to comply with global regulations. Produced (2) Telly Award winning in-flight commercials. Conceptualized and led global cross-functional team to promote AAdvantage’s 20th anniversary campaign (Awarded 2002’s Best Airline Promotion by The Freddie Awards). Marketing Analyst - American Airlines Federal Credit Union Project Manager - TeleService Resources (TSR), AMR Services, Inc. Marketing Revenue Coordinator –Southern Reservations Office (SRO) AAdvantage International Service Representative, SRO Show less