Experience

Wood County Hospital

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Director of Marketing & Business Development

  • Apr 2016 - Present

  Creating and executing marketing and media plans for Wood County Hospital (WCH) - a 192 bed facility, Falcon Health Center (FHC), and Wood Health Company (WHC) Serving as the public information officer (PIO) for the hospital. Acting as the primary media contact and serving on the Wood County Emergency Preparedness Committee. Managing all public crisis communication for the hospital, including code yellow disaster situations Creating external and internal communications, including… Show more Creating and executing marketing and media plans for Wood County Hospital (WCH) - a 192 bed facility, Falcon Health Center (FHC), and Wood Health Company (WHC) Serving as the public information officer (PIO) for the hospital. Acting as the primary media contact and serving on the Wood County Emergency Preparedness Committee. Managing all public crisis communication for the hospital, including code yellow disaster situations Creating external and internal communications, including Healthy Outlook Magazine, a weekly employee newsletter, press releases and written communications for administration Creating social media marketing strategies for WCH, FHC, and WHC social media outlets, increasing impressions and engagement for WCH Initiating and executing a new branding campaign for the hospital and new awareness campaigns for the Maurer Family Cancer Care Center, the WCH orthopedics program and the WCH bariatric program Researched, commissioned and managed the creation of a new hospital website and implemented an effective search engine optimization strategy. Manage the WCH brand, working with all directors to ensure understanding and consistency while creating brand advocates throughout the hospital Initiating and implementing a new digital strategy to improve brand awareness in the primary service area. Geofencing alone has generated traceable new patients to WCH each month Show less Creating and executing marketing and media plans for Wood County Hospital (WCH) - a 192 bed facility, Falcon Health Center (FHC), and Wood Health Company (WHC) Serving as the public information officer (PIO) for the hospital. Acting as the primary media contact and serving on the Wood County Emergency Preparedness Committee. Managing all public crisis communication for the hospital, including code yellow disaster situations Creating external and internal communications, including… Show more Creating and executing marketing and media plans for Wood County Hospital (WCH) - a 192 bed facility, Falcon Health Center (FHC), and Wood Health Company (WHC) Serving as the public information officer (PIO) for the hospital. Acting as the primary media contact and serving on the Wood County Emergency Preparedness Committee. Managing all public crisis communication for the hospital, including code yellow disaster situations Creating external and internal communications, including Healthy Outlook Magazine, a weekly employee newsletter, press releases and written communications for administration Creating social media marketing strategies for WCH, FHC, and WHC social media outlets, increasing impressions and engagement for WCH Initiating and executing a new branding campaign for the hospital and new awareness campaigns for the Maurer Family Cancer Care Center, the WCH orthopedics program and the WCH bariatric program Researched, commissioned and managed the creation of a new hospital website and implemented an effective search engine optimization strategy. Manage the WCH brand, working with all directors to ensure understanding and consistency while creating brand advocates throughout the hospital Initiating and implementing a new digital strategy to improve brand awareness in the primary service area. Geofencing alone has generated traceable new patients to WCH each month Show less



Chartwells Higher Education Dining Services

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Marketing Director

  • Aug 2008 - Apr 2016

  Managed marketing, merchandising, and communications for over 25M in business and 6 national brands Traveled to campuses nationally to consult and provide an analysis of current programs, offerings and marketing Created and implemented marketing strategies, including mobile, email, and internet marketing, increasing voluntary meal plan sales 54% in one year, totaling over half a million dollars, and increasing cash sales by over 33% in three years for the account Worked… Show more Managed marketing, merchandising, and communications for over 25M in business and 6 national brands Traveled to campuses nationally to consult and provide an analysis of current programs, offerings and marketing Created and implemented marketing strategies, including mobile, email, and internet marketing, increasing voluntary meal plan sales 54% in one year, totaling over half a million dollars, and increasing cash sales by over 33% in three years for the account Worked with the corporate office to create programs and marketing initiatives, and launched in accounts across the country Conducted corporate best-practice webinars and training calls on social media trends and web content creation for use nation-wide Worked on multiple national, cross-functional sales teams to create new programs and sales presentations to use for new business. Worked with the Chartwells’ CEO to create a best practice outline for presentations used by the national sales team Show less Managed marketing, merchandising, and communications for over 25M in business and 6 national brands Traveled to campuses nationally to consult and provide an analysis of current programs, offerings and marketing Created and implemented marketing strategies, including mobile, email, and internet marketing, increasing voluntary meal plan sales 54% in one year, totaling over half a million dollars, and increasing cash sales by over 33% in three years for the account Worked… Show more Managed marketing, merchandising, and communications for over 25M in business and 6 national brands Traveled to campuses nationally to consult and provide an analysis of current programs, offerings and marketing Created and implemented marketing strategies, including mobile, email, and internet marketing, increasing voluntary meal plan sales 54% in one year, totaling over half a million dollars, and increasing cash sales by over 33% in three years for the account Worked with the corporate office to create programs and marketing initiatives, and launched in accounts across the country Conducted corporate best-practice webinars and training calls on social media trends and web content creation for use nation-wide Worked on multiple national, cross-functional sales teams to create new programs and sales presentations to use for new business. Worked with the Chartwells’ CEO to create a best practice outline for presentations used by the national sales team Show less



Insight Advertising, Inc.

• Advertising Services
• 1 - 100 Employee

• Visual Designer

  • Oct 2005 - Jul 2008

  Created and implemented marketing campaigns for business clients, including radio, television, print and web Worked with clients to create designs, such as identity packages, logos, menus, billboards, and print advertisements Finalist in the Advertising Club of Toledo’s Design for Literacy competition Created and implemented marketing campaigns for business clients, including radio, television, print and web Worked with clients to create designs, such as identity packages, logos, menus, billboards, and print advertisements Finalist in the Advertising Club of Toledo’s Design for Literacy competition



Limes Financial Funding

• Bowling Green, Ohio

• Marketing Manager & Mortgage Loan Processor

  • Feb 2002 - May 2006

  Shaped marketing schemes, implemented a strategy, timeline, and budget, and created various forms of promotional materials creating a sales increase of over 10% in three months Successfully managed a mortgage-processing pipeline of 25-40 loans per month. Implemented new processing procedures to improve organization, processing time and customer satisfaction Secured mortgage loan business via self generated referral networks Shaped marketing schemes, implemented a strategy, timeline, and budget, and created various forms of promotional materials creating a sales increase of over 10% in three months Successfully managed a mortgage-processing pipeline of 25-40 loans per month. Implemented new processing procedures to improve organization, processing time and customer satisfaction Secured mortgage loan business via self generated referral networks



ROL Manufacturing

• Rossford, Ohio

• Marketing Assistant & Account Manager

  • Jul 2000 - Aug 2001

  Utilized market and trend research to implement effective sales incentives and promotions for mid-sized exhaust customers in 26 states Steadily increased sales five consecutive months despite a declining industry Worked with the marketing manger and president on new promotional pieces and national press releases, and reviewed communications for accuracy Utilized market and trend research to implement effective sales incentives and promotions for mid-sized exhaust customers in 26 states Steadily increased sales five consecutive months despite a declining industry Worked with the marketing manger and president on new promotional pieces and national press releases, and reviewed communications for accuracy