Experience

D65

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Conceptualizer

  • Jan 2022 - Present



Poké Bowl

• Saudi Arabia
• Restaurants
• 1 - 100 Employee

• Food Strategist / Recipe developer

  • Jan 2018 - Present

  -Menu creation & recipe development from brand creation stage -Creator of the “Jeddawi Bowl” which makes 25% of sales -Creator of “Flamin Pokerito” which has generated an additional 10% sales -Food styling & photographing menu items at early stages of launch -Tracking trending eating habits & applying them within brand guidelines -To lead engaging food content for social channels throughout the year -Studying nutrition facts to educate customers through social channels -Training employees on final food presentation to attract customers -Conducting market research to gain competitive edge Show less



V-TWO

• Saudi Arabia
• Media Production
• 1 - 100 Employee

• Film director, food photographer, food stylist

  • Jan 2010 - Jan 2018

  -Creating recipes, food styling and directing online cooking show for Panda Hypermarket. -Creating recipes, food styling and directing a healthy Ramadan cooking show for Bupa insurance. -Creating TV show cooking competition concept and directing this tv show that aired on MBC. -Cooking & food styling dishes for a Youtube cooking show. -Food styling for many clients for both photography & videography such as Radwa chicken, Kudu sandwich chain, Pizza Hut X KFC and Indomie. -Directing & editing corporate videos, TVCs & TV shows for various direct clients & advertising agencies. Show less