Experience

Sittercity

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• CMO

  • Jan 2022 - Present

  Newton, Massachusetts, United States



Yaymaker

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President, Marketing

  • Apr 2019 - Dec 2021

  Somerville, MA Bringing people together around the world to escape the expected and share in fun, creative experiences through building an authentic brand, driving incremental growth, and supporting our local partners. Revamped brand look, improved email revenue by over 100%, increased digital ROAS by 75% to profitability.

• Sr. Director, Brand Growth

  • Aug 2018 - Apr 2019

  Somerville, MA Drove customer acquisition and brand preference through paid digital media, PR, influencer programs, and new initiatives. Managed through company re-brand and drove digital ROAS improvement of 128%.



Vista

• United States
• Software Development
• 700 & Above Employee

• Director, Brand Marketing and Social Media

  • Sep 2015 - Aug 2018

  Waltham, MA Managed brand channels (social media, content, PR, MarComm) to drive consumers through the purchase funnel and increase positive perception, preference and lifetime value. Developed and executed on the company’s overall positioning and messaging strategy across all marketing channels globally (broadcast, social, site, email, display, print, and PR). Improved social customer engagement by 400% and increased site traffic from content by 170%.

• Senior Manager, Brand Communications & Activation

  • Aug 2013 - Sep 2015

  Responsible for global brand advertising and communications, including content and social media marketing to reposition the brand. Developed and launched Vistaprint’s first multi-channel branded advertising campaign in the US and UK across broadcast, social, PR, display, and email. Brand spot director’s cut garnered over 1MM YouTube views and won MITX, Hatch and AdWeek awards.

• Country Manager, Canada Marketing

  • Apr 2011 - Aug 2013

  Tapped to create strategy, development, and testing of new brand-forward business model to determine next global go-to-market approach, while owning overall performance of Canadian market. Restructured Canada’s go-to-market strategy to reduce promotionality and increase brand relevance without decreasing revenue across all acquisition and retention channels; success led to global roll out. Reinvigorated revenue growth rates from 24% to 35% and increased gross margin growth rates from 20% to… Show more Tapped to create strategy, development, and testing of new brand-forward business model to determine next global go-to-market approach, while owning overall performance of Canadian market. Restructured Canada’s go-to-market strategy to reduce promotionality and increase brand relevance without decreasing revenue across all acquisition and retention channels; success led to global roll out. Reinvigorated revenue growth rates from 24% to 35% and increased gross margin growth rates from 20% to 35%.

• Associate Manager, Offline Acquisition

  • Sep 2009 - Apr 2011

  Managed print portfolio for new customer acquisition including direct mail, inserts, print ads, and out-of-home. Grew channel revenue from under $100K to over $2MM in 1.5 years, and proved out the value of offline advertising to the company.



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Oct 2007 - Feb 2009

  Formulated and implemented successful lifecycle marketing programs for ten national retail credit card clients, including Walmart, Sam’s Club, Lowe’s, eBay, and PayPal. Created new marketing strategy and execution process for portfolios, increasing credit card spend by more than $13MM and reducing costs by 6%.



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• ECLP - Sales and Marketing Leadership Program

  • Jun 2005 - Sep 2007

  GE’s premier rotational MBA-level marketing and sales leadership program. Worked in four different businesses over two years. Projects included product sales support, credit card loyalty program development, website creation, and six sigma black belt certification.



Bank of America

• United States
• Banking
• 700 & Above Employee

• Senior Analyst

  • 1999 - 2002

  Supported sales process through materials creation, research, and operations management for multi-investor equipment leasing debt syndications.