Experience

Monstercat
• Canada
• Musicians
• 1 - 100 Employee
• Direct Marketing Specialist

  • Aug 2021 - Present


Rolling Stone Korea

• Content Coordinator

  • Nov 2020 - Oct 2021

  My role as Content Coordinator at Rolling Stone Korea includes overseeing both digital and print content creation from start to finish. I conceptualize and execute front cover stories, features, interviews, news releases, brand collaborations, events, and more. I'm responsible for writing and editing stories, as well as conducting interviews out of the United States to maintain the magazine's global reach. I assist with editorial planning and calendar building, and manage Artist Relations for international artists and clients. Additionally, I assist with new business development and brand partnerships, foster new sponsorship opportunities, and constantly seek out connections with longevity that are mutually beneficial.



Fender Musical Instruments Corporation

• United States
• Musicians
• 700 & Above Employee

• Public Relations Specialist

  • Feb 2020 - Jun 2020

  (Laid off due to COVID 19). Helped define overall brand storytelling cadence with the inclusion of writing and editing press releases and pitches for global launches. I negotiated and secured influencer collaborations for product launches, and worked directly with the Social Media team to maximize PR efforts. I also compiled analytics for top-preforming campaigns, including Fender Play's 3-Months Free Initiative that secured 600 million+ impressions. Created weekly reports for all marketing departments that helped align various campaign milestones, prioritized budgets, and highlighted top product sales and key message penetration to maintain consistent improvement. Helped structure the PR Department's 2020 YoY Media Growth Strategy.



The Mural Co.

• United States
• Artists and Writers
• 1 - 100 Employee

• Communication and Social Media Coordinator

  • Jun 2019 - Feb 2020

  Managed and facilitated digital content across all social media platforms, and served as an artist liaison in project communication efforts. I managed Instagram accounts created by The Mural Co. in real-time as well as created digital strategies and content calendars for other social media accounts. I also assisted in Project Management and Artist Relations. I wrote social media content copy and promotional material including but not limited to: press releases, EPK copy, newsletter copy, project storyboards, content initiatives, pitches, interviews, and more. I conducted artist interviews to be used for multimedia storytelling, and worked closely with videography and production teams on-site of Mural Oasis.



Axenic Studio

• Lead Marketing Coordinator

  • Feb 2017 - Jun 2019

  Helped build out international marketing campaigns, connecting Axenic with world renown outlets and agency partners. Here are a few components of my day-to-day work:- Email Marketing and strategic outreach plans-Lead Generation-Inbound Marketing-International, Remote and In-Office work experience-KPI studies-Competitive Brand analysis reports-Social Media content creation-Event Marketing and Experiential Strategy-Creative DirectionConducts outreach for collaborations, brand partnerships, and experiential marketing campaigns. Writes and launches monthly marketing plans, strategies, analytics reports, and campaign concepts. Works closely with the digital media managers and social media managers. Structures quarterly campaign goals and tracks their milestones. Works with artists, designers, brands, photographers, videographers and directors for content creation and collaborations.

• Outreach Specialist

  • Sep 2016 - Feb 2017



PR for Artists

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Nov 2016 - Aug 2017

  Managed client accounts on daily basis, with task-oriented schedules and deadlines. Expert knowledge of Cision and other earned media software. Aided in new business development by seeking collaborations and partnerships for the company. Conducted media outreach and list-building, organized PR databases and utilized PR and management software. Wrote client-specific pitches with media calendars and scheduled content in mind. Coordinated a minimum of 15 client accounts at any given time. Pursued a minimum of 50 new leads per month, and pitched clients to a minimum of 100 publications or professionals monthly.



C3 Presents

• Music
• 200 - 300 Employee

• Artist Management Intern

  • Oct 2016 - Jan 2017

  Worked closely with C3 Present's Artist Management team, handled day-to-day activities such as: Providing information on different creative services and helped partner artists with designers, photographers and web developers. Conducted Music Streaming KPI studies and tracked marketing analytics. Assisted in organizing administrative content. Compiled weekly updates from internship. C3 Presents manages artists from various avenues of the music industry. Worked closely with C3 Present's Artist Management team, handled day-to-day activities such as: Providing information on different creative services and helped partner artists with designers, photographers and web developers. Conducted Music Streaming KPI studies and tracked marketing analytics. Assisted in organizing administrative content. Compiled weekly updates from internship. C3 Presents manages artists from various avenues of the music industry.



SUB-LABEL RECORDINGS LTD

• United Kingdom
• Musicians
• 1 - 100 Employee

• A&R Manager

  • Jun 2015 - Mar 2016

  Managed demo submissions, assisted in booking artist tour dates, assisted in artist development, organized administrative content for artists and internal team. Managed demo submissions, assisted in booking artist tour dates, assisted in artist development, organized administrative content for artists and internal team.


The DJ List
• United States
• Musicians
• Freelance Writer

  • Jun 2014 - Jul 2015

EDM Magazine
• Media Production
• Freelance Writer

  • Nov 2012 - Apr 2013