Experience

Vitalant

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Targeted Marketing Manager

  • Sep 2020 - Present

• Marketing & Communications Specialist

  • Aug 2017 - Sep 2020

  As Marketing and Communications specialist, I am tasked with developing community support for our blood program. I am responsible for determining marketing needs, analyzing opportunities, managing promotional products, strategic public relations, establishing media relationships, serving as spokesperson for the organization, writing internal and external communications, and developing donor and coordinator recognition programs. Vitalant is formerly known as LifeShare Community Blood Services.



City of Fairview Park

• United States
• Government Administration
• 1 - 100 Employee

• CouncilWoman, Ward 4

  • Dec 2018 - Present

  I currently serve my community - and Ward 4 - by acting in the best interest of the residents and City of Fairview Park. I was appointed to this position in December of 2018 and elected to a 4-year term in November 2019.



MedData

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Marketing Coordinator (Remote)

  • Mar 2017 - Aug 2017

  In this position, I was responsible for campaign marketing, including trade shows, sponsorships, quarterly campaigns, etc and the related Salesforce.com administration. This position included coordinating trade shows, including logistics support, booth planning, lead generation and management, CRM support, pre-and post-show campaigns, as well as managing lead imports in Salesforce.com and disseminated them to sales. I procured promotional products in support of trade shows, quarterly closing campaigns, and other needs.



Brown and Caldwell

• United States
• Environmental Services
• 700 & Above Employee

• Marketing Coordinator

  • Aug 2012 - Oct 2016

  My primary role at Brown and Caldwell was to forecast, strategize, write, and produce quality sales proposals in support of engineering projects. My responsibilities included strategizing and developing winning positioning, messaging, and strong responses to Requests for Proposals,averaging between 12 and 15 proposals per year. This required conceptualizing design and layout within an established brand, managing and directing Client Service Teams to develop and refine client relationships, and maintaining the sales funnel and forecasts for multiple clients and geographies in the Midwestern United States.



NAS Recruitment Innovation

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Strategist

  • Apr 2010 - May 2012

  In this position, I worked directly with the C-Suite to establish marketing direction for the organization. As such, I was responsible for ensuring consistent, relevant marketing materials within an existing brand and was charged with providing the sales force with an infrastructure to help them achieve additional revenue opportunities. To do so, I developed a training infrastructure for the sales force to help realize additional revenue opportunities, identified strategic website improvements and changes to achieve an advancing market placement, positioned the organization within the press and trade shows, developing a strong, visible social media presence, and project managed and strategized strong responses to Request for Proposals. Specific achievements at NAS Recruitment Communications included increasing sales proposal success by over 25-percent and improving social media engagement by over 40-percent.



Tooling U-SME

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • May 2008 - May 2010

  As the Marketing Manager for Toolingu.com, I handled all marketing projects. This includes brand management, collateral materials, management of and overseeing advertising, media negotiation and media buys - as well as working with sales to increase lead nurturing programs and follow-up campaigns. In 2009, I compiled the first strategic marketing plan in company history.



Presque Isle Partnership

• Special Events Director; Marketing

  • May 2004 - Aug 2006

  During my three years with the Presque Isle Partnership, I was responsible for managing and implementing complex marketing campaigns, including creating television and radio commercials, billboard advertisements, posters, event brochures and represented the organization during live, on-air media appearances. I was also responsible for overseeing the logistical aspects of the Discover Presque Isle weekend, including a craft fair, media appearances, kids events and five sporting events. During my three years, the event's fundraising totals rose by 38 percent.This was supposed to be a one-year internship. However, I performed so well in Year 1 that they extended my internship over the course of my college career.