Sarah Van Essen
Marketing Director at AIM Recycling- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Kayla Tyzio
Sarah is one of the most positive people I have had the opportunity to work with! We were faced with many obstacles and changes during our time together & Sarah always remained professional and handled everything with a smile. She would never hesitate to pick up the phone or come by my desk to help walk me through things! She always delivered projects on time-or often times early. Sarah is knowledgeable, patient, kind and very organized. I would work with and recommend Sarah in a heartbeat!
LinkedIn User
Sarah is my all time favorite marketing managers to work with! I had the pleasure working with her while on the JCP home page team. Her ability to juggle multiple projects was like any I’ve seen before and made my transition to the home page team a dream! She handles everything with dignity and grace. Truly a gem that I’d love to work with again.
Kayla Tyzio
Sarah is one of the most positive people I have had the opportunity to work with! We were faced with many obstacles and changes during our time together & Sarah always remained professional and handled everything with a smile. She would never hesitate to pick up the phone or come by my desk to help walk me through things! She always delivered projects on time-or often times early. Sarah is knowledgeable, patient, kind and very organized. I would work with and recommend Sarah in a heartbeat!
LinkedIn User
Sarah is my all time favorite marketing managers to work with! I had the pleasure working with her while on the JCP home page team. Her ability to juggle multiple projects was like any I’ve seen before and made my transition to the home page team a dream! She handles everything with dignity and grace. Truly a gem that I’d love to work with again.
Kayla Tyzio
Sarah is one of the most positive people I have had the opportunity to work with! We were faced with many obstacles and changes during our time together & Sarah always remained professional and handled everything with a smile. She would never hesitate to pick up the phone or come by my desk to help walk me through things! She always delivered projects on time-or often times early. Sarah is knowledgeable, patient, kind and very organized. I would work with and recommend Sarah in a heartbeat!
LinkedIn User
Sarah is my all time favorite marketing managers to work with! I had the pleasure working with her while on the JCP home page team. Her ability to juggle multiple projects was like any I’ve seen before and made my transition to the home page team a dream! She handles everything with dignity and grace. Truly a gem that I’d love to work with again.
Kayla Tyzio
Sarah is one of the most positive people I have had the opportunity to work with! We were faced with many obstacles and changes during our time together & Sarah always remained professional and handled everything with a smile. She would never hesitate to pick up the phone or come by my desk to help walk me through things! She always delivered projects on time-or often times early. Sarah is knowledgeable, patient, kind and very organized. I would work with and recommend Sarah in a heartbeat!
LinkedIn User
Sarah is my all time favorite marketing managers to work with! I had the pleasure working with her while on the JCP home page team. Her ability to juggle multiple projects was like any I’ve seen before and made my transition to the home page team a dream! She handles everything with dignity and grace. Truly a gem that I’d love to work with again.
Credentials
-
HubSpot Marketing Software
HubSpotDec, 2022- Oct, 2024
Experience
-
AIM Recycling
-
United States
-
Environmental Services
-
1 - 100 Employee
-
Marketing Director
-
Nov 2020 - Present
-
-
-
JCPenney
-
United States
-
Retail
-
700 & Above Employee
-
Marketing Manager - Planning & Promotions
-
Dec 2019 - Sep 2020
Worked to integrate company product priorities, promotions, and cultural relevancy, while ensuring product stories and messaging came to life in an engaging and seamless experience for the customer. Oversaw the development of annual promotional marketing strategies, as well as managing program planning and execution. Participated in the improvement of omni-channel campaigns and managed the JCPenney.com homepage with +200M visits/year. Worked to integrate company product priorities, promotions, and cultural relevancy, while ensuring product stories and messaging came to life in an engaging and seamless experience for the customer. Oversaw the development of annual promotional marketing strategies, as well as managing program planning and execution. Participated in the improvement of omni-channel campaigns and managed the JCPenney.com homepage with +200M visits/year.
-
-
-
Techtronic Industries - TTI
-
United States
-
Manufacturing
-
700 & Above Employee
-
Marketing Manager
-
Jan 2019 - Dec 2019
Guided the implementation of strategic digital marketing plans for RYOBI Power Tools. Collaborated across multiple teams to create 360-degree marketing campaigns. Partnered closely with Sales and Product Development to ensure marketing plan aligned with product messaging standards, promotional initiatives, and achieved financial goals.
-
-
Assistant Marketing Manager
-
Jan 2018 - Dec 2018
- Managed branded online community website, RYOBI Nation, developing digital efforts to increase member growth, engagement, brand loyalty and product sales.- Responsible for website monthly editorial calendar planning, campaign creative direction, and brand sponsored contests, increasing time on site by 20.4% - Collaborated with internal agency partners on the creation of website graphics, digital assets, and site enhancements to improve website user experience, leading RYOBI Nation to reach over 1.1M users in 2018- Assisted in the planning, budgetary allocation, and execution of digital marketing campaigns, and coordinated the distribution of content throughout multiple brand channels including URL, social media, paid ads, etc.- Tracked and measured website KPI utilizing Google Analytics to report success to upper management- Developed and managed advertising campaigns through Google AdWords, to reach new and returning customers, and increase traffic to ryobitools.com - Represented RYOBI at conferences and trade shows by leading workshops and product demonstrations, to promote brand awareness among consumers. Show less
-
-
Marketing and Sales Representative
-
May 2016 - Dec 2017
- Responsible for sales of industrial power tools in a $2.7 million territory - Grew year to date sales by 15.7% from 2016 to 2017- Built relationships with The Home Depot management to gain additional merchandizing space within the store- Coordinated and hosted demonstration events to promote new products and promotions within each brand
-
-
-
The Owner's List
-
Real Estate
-
Copywriter
-
Oct 2015 - Apr 2016
-Responsible for creating content for the company blog, newsletter, and website -Monitored and managed social media such as Facebook, Twitter, Instagram, LinkedIn, and Google+ -Developed and composed unique creative writing pieces for client website content -Assisted in the development of new marketing campaign strategy -Responsible for creating content for the company blog, newsletter, and website -Monitored and managed social media such as Facebook, Twitter, Instagram, LinkedIn, and Google+ -Developed and composed unique creative writing pieces for client website content -Assisted in the development of new marketing campaign strategy
-
-
-
Cumulus
-
United States
-
Investment Management
-
Intern
-
Jun 2015 - Aug 2015
-Monitored and developed content for the 104.1 KRBE Cumulus Station’s social media outlets including Twitter, Instagram, and Facebook -Assisted with daily show preparation through research and consolidation of current news and trends -Operated and authored material for the station’s blog, increasing overall website hits -Monitored and developed content for the 104.1 KRBE Cumulus Station’s social media outlets including Twitter, Instagram, and Facebook -Assisted with daily show preparation through research and consolidation of current news and trends -Operated and authored material for the station’s blog, increasing overall website hits
-
-
Education
-
2012 - 2016
Texas A&M University
Bachelor's Degree, Political Science; Minors in Business and Communications
Community
