Sarah Taylan
Digital Marketing Manager at Full Potential Group- Claim this Profile
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Topline Score
Bio
Jason Carter
A superb colleague - I thoroughly enjoyed my time working with Sarah. She's tenacious and buttoned down digital operator. During her time at UM Sarah and her team produced some of the most innovative and creative digital work at the agency. She knows the digital market inside and works her relationships with clients and partners extremely effectively. She also an energetic, fun person to have in the team
Fiona Salmon
Sarah is always approachable and professional to deal with. She is knowledgeable about her client's marketing objectives and willing to try new products. She finds time to give feedback about campaigns and offers recommendations for improvements. I have to say the London Media Industries loss, is definately Copenhagens gain.
Jason Carter
A superb colleague - I thoroughly enjoyed my time working with Sarah. She's tenacious and buttoned down digital operator. During her time at UM Sarah and her team produced some of the most innovative and creative digital work at the agency. She knows the digital market inside and works her relationships with clients and partners extremely effectively. She also an energetic, fun person to have in the team
Fiona Salmon
Sarah is always approachable and professional to deal with. She is knowledgeable about her client's marketing objectives and willing to try new products. She finds time to give feedback about campaigns and offers recommendations for improvements. I have to say the London Media Industries loss, is definately Copenhagens gain.
Jason Carter
A superb colleague - I thoroughly enjoyed my time working with Sarah. She's tenacious and buttoned down digital operator. During her time at UM Sarah and her team produced some of the most innovative and creative digital work at the agency. She knows the digital market inside and works her relationships with clients and partners extremely effectively. She also an energetic, fun person to have in the team
Fiona Salmon
Sarah is always approachable and professional to deal with. She is knowledgeable about her client's marketing objectives and willing to try new products. She finds time to give feedback about campaigns and offers recommendations for improvements. I have to say the London Media Industries loss, is definately Copenhagens gain.
Jason Carter
A superb colleague - I thoroughly enjoyed my time working with Sarah. She's tenacious and buttoned down digital operator. During her time at UM Sarah and her team produced some of the most innovative and creative digital work at the agency. She knows the digital market inside and works her relationships with clients and partners extremely effectively. She also an energetic, fun person to have in the team
Fiona Salmon
Sarah is always approachable and professional to deal with. She is knowledgeable about her client's marketing objectives and willing to try new products. She finds time to give feedback about campaigns and offers recommendations for improvements. I have to say the London Media Industries loss, is definately Copenhagens gain.
Experience
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Full Potential Group
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2016 - Present
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Navigate Digital
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Consultant
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Jun 2014 - Present
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Carlsberg Group
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Denmark
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Food and Beverage Services
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700 & Above Employee
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Digital Media Manager
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Jan 2012 - Dec 2012
I was the point of contact for multiple markets for all digital media queries. Not only was I on call to evaluate and feedback on their digital media plans and media proposals, my job was also to raise awareness amongst internal stakeholders, both within HQ and the local markets, about the digital media landscape, the aim of this being to secure a higher investment in digital channels, specifically social media, mobile, search and video. Part of this education process involved writing best practice documents which the local markets could use as a guide when implementing campaigns to ensure consistency across the Carlsberg brands and excellence in the marketplace. I worked closely with the media agency to ensure there was consistency in our campaigns across all markets from planning through to the evaluation stages. This involved the creation of briefing, response to brief and evaluation templates as well as ensuring adserving was implemented in all markets for accountability purposes. I was also responsible for creating, implementing and evaluating multi-market digital media campaigns and showcasing them internally. Show less
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OMD UK
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Digital Associate Director
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Oct 2008 - Feb 2011
Responsible for the output of digital campaigns across automotive, technology and telecoms clients. Leading the digital strategy and managing the team to ensure a high quality of work was produced, in budget and within the set deadline. Day to day work included creating and presenting strategic responses to briefs, media inductions and post campaign analysis documents as well as building and maintaining relationships internally and externally. Responsible for the output of digital campaigns across automotive, technology and telecoms clients. Leading the digital strategy and managing the team to ensure a high quality of work was produced, in budget and within the set deadline. Day to day work included creating and presenting strategic responses to briefs, media inductions and post campaign analysis documents as well as building and maintaining relationships internally and externally.
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Digital Account Director
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Apr 2004 - Sep 2008
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Digital Account Manager
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Sep 2000 - Apr 2004
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Education
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1997 - 2000
University College of St Mark and St John
BAHons in Media and PR, Media Studies and Public Relations
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