Sarah Bailey
Founder and CEO at B2 Collaborative- Claim this Profile
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Topline Score
Bio
Carlie Hogan
Sarah is professional, extremely organized and always two steps ahead of deadlines that we were working on. I owe so much of my brand's success to the work that she did. She always went above and beyond to make sure that our projects were first-rate! I truly loved every minute working together and would highly recommend to anyone who is considering her services.
Barry Carpenter
Sarah was incredible to work with. She has the ability to take a high-pressure, fast-paced scenario and respond with a strategic plan, leading the key players on execution, and seeing it through to completion. Hopefully I'll have the chance to work with her again in the future.
Carlie Hogan
Sarah is professional, extremely organized and always two steps ahead of deadlines that we were working on. I owe so much of my brand's success to the work that she did. She always went above and beyond to make sure that our projects were first-rate! I truly loved every minute working together and would highly recommend to anyone who is considering her services.
Barry Carpenter
Sarah was incredible to work with. She has the ability to take a high-pressure, fast-paced scenario and respond with a strategic plan, leading the key players on execution, and seeing it through to completion. Hopefully I'll have the chance to work with her again in the future.
Carlie Hogan
Sarah is professional, extremely organized and always two steps ahead of deadlines that we were working on. I owe so much of my brand's success to the work that she did. She always went above and beyond to make sure that our projects were first-rate! I truly loved every minute working together and would highly recommend to anyone who is considering her services.
Barry Carpenter
Sarah was incredible to work with. She has the ability to take a high-pressure, fast-paced scenario and respond with a strategic plan, leading the key players on execution, and seeing it through to completion. Hopefully I'll have the chance to work with her again in the future.
Carlie Hogan
Sarah is professional, extremely organized and always two steps ahead of deadlines that we were working on. I owe so much of my brand's success to the work that she did. She always went above and beyond to make sure that our projects were first-rate! I truly loved every minute working together and would highly recommend to anyone who is considering her services.
Barry Carpenter
Sarah was incredible to work with. She has the ability to take a high-pressure, fast-paced scenario and respond with a strategic plan, leading the key players on execution, and seeing it through to completion. Hopefully I'll have the chance to work with her again in the future.
Credentials
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HubSpot Solutions Partner
HubSpot AcademyApr, 2023- Oct, 2024 -
SEO
HubSpot AcademyDec, 2022- Oct, 2024 -
Marketing Hub Implementation
HubSpot AcademyAug, 2022- Oct, 2024 -
HubSpot Solutions Partner
HubSpot AcademyMar, 2021- Oct, 2024
Experience
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B2 Collaborative
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United States
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Advertising Services
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1 - 100 Employee
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Founder and CEO
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Jun 2019 - Present
We know what it's like to feel the strain of limited resources, urgent needs, and big revenue goals. We took our experience from leading marketing efforts for some of the country’s most recognizable accommodation industry brands and turned it into an actionable marketing plan with proven processes that produce results for businesses large and small. More than a typical marketing agency, we collaborate with our partners to build robust marketing and sales programs that drive results and move their business forward. We are industry leaders in the following service areas: Inbound Marketing Sales Enablement Service Enablement Creative Services HubSpot Implementation, Management, and Support Show less
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Director of Marketing
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Apr 2018 - Dec 2019
Managed Shopify platform onboarding, created website content, and coordinated with four business partners towards the successful launch of DTC e-commerce website and continued growth through the first year. - Designed, executed, and optimized integrated media plan and content strategy; website ranked in the top 1% for traffic of Shopify stores launched the same week. - Relentlessly optimized first year $100K media spend to maximize ROAS and exceeded DTC revenue target by 20%. - Transformed marketing workflow with 20+ global distributors and sales reps to achieve consistent brand identity across all mediums. - Spearheaded recruitment, hiring, and training of the marketing team, including three full-time employees, independent contractors, and an agency. Show less
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FreightWaves
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United States
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Online Audio and Video Media
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100 - 200 Employee
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SVP Marketing
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Nov 2017 - Apr 2018
Facilitated corporate rebranding, developed B2B content marketing strategy (including webinar and podcast series launches), and collaborated with cross-functional teams to design SaaS product go-to-market strategy. Facilitated corporate rebranding, developed B2B content marketing strategy (including webinar and podcast series launches), and collaborated with cross-functional teams to design SaaS product go-to-market strategy.
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Wyndham Vacation Rentals
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United States
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Hospitality
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Regional Marketing Director
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Mar 2016 - Nov 2017
Promoted to Regional Marketing Director as the division’s youngest senior leader to date. - Designed and introduced customer lifecycle email campaigns for 1M+ subscriber list, resulting in ~65% email open rates in certain categories. - Increased Facebook revenue by 79% through rigorous paid social A/B testing and engaging content. - Mentored 13-member distributed marketing team to steward and optimize $1.5M marketing budget. - Implemented multi-channel attribution tracking strategy for dedicated market, then directed the replication process across three additional regional divisions. Show less
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Marketing Manager
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Aug 2013 - Mar 2016
In this role, I managed marketing, communications, partnerships, and promotions efforts for the company's Northwest Florida region. Key responsibilities included email marketing and paid social media strategy for the division, as well as project management and KPI reporting.
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Marketing Specialist
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Jan 2013 - Aug 2013
As the sole marketing associate for the Northwest Florida real estate division, I oversaw the implementation of all advertising, marketing, and communication for the ResortQuest Real Estate brand and its 100+ Realtors.
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Membership Development Manager
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Jul 2012 - Jan 2013
Key responsibilities included: spearheading new member recruitment, improving relationships with existing members and coordinating company networking events. Key responsibilities included: spearheading new member recruitment, improving relationships with existing members and coordinating company networking events.
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Four Seasons Hotel Austin
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United States
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Hospitality
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1 - 100 Employee
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Social Media Coordinator
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Aug 2011 - Jul 2012
The sole content creator and community manager for the hotel and on-site restaurant's social media accounts. - Awarded by HOTELS Magazine for Best Twitter Account and Best Use of Emerging Social Platforms by a property - Awarded by Four Seasons Hotels and Resorts with the Pinnacle Award of Excellence for Social Media
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Reservation Sales Representative
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Sep 2010 - Aug 2011
My first full-time job after college, I was quickly promoted to Standards Coach for the local reservations department. As a young leader, I learned how to give constructive criticism, encourage provide exceptional customer service, and work in a team environment.
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Neilson’s Department Store
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United States
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Retail
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Retail Salesperson
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Jun 2008 - Jul 2010
As a part-time sales associate while enrolled at The University of Mississippi, I started cultivating early customer service, sales forecasting, retail buying, and visual merchandising skills. As a part-time sales associate while enrolled at The University of Mississippi, I started cultivating early customer service, sales forecasting, retail buying, and visual merchandising skills.
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Takeout Sweaters
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United States
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Retail
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Fashion Intern
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Jun 2009 - Jul 2009
As a summer intern for a private label apparel brand, I contributed to trend analysis and forecasting direction for upcoming seasons and assisted sales managers with day to day tasks, which included taking product photography, compiling product packets, and finalizing sales orders. As a summer intern for a private label apparel brand, I contributed to trend analysis and forecasting direction for upcoming seasons and assisted sales managers with day to day tasks, which included taking product photography, compiling product packets, and finalizing sales orders.
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Directives West
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Retail
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1 - 100 Employee
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Merchandising Intern
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Jun 2004 - Jun 2004
As a high school summer intern, I shadowed business leaders to learn about the merchandise consulting process and assisted with trend analysis and style boards for upcoming season. As a high school summer intern, I shadowed business leaders to learn about the merchandise consulting process and assisted with trend analysis and style boards for upcoming season.
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Education
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2006 - 2010
University of Mississippi
Bachelors, Marketing
Community
