Sarah Pfafflin
Researcher & Content Curator at Lucy Bingle | LinkedIn Marketing Experts- Claim this Profile
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Bio
Thomas Robertson
Sarah and I worked closely together at IOOF for 8 years. As head of compliance I was responsible for ensuring all marketing material met our legislative compliance obligations. Sarah constantly impressed me with her ability to manage the conflicting demands of her stakeholders where financial planners wanted to 'sell the sizzle' and my compliance team often took a more sober view. Sarah brought her stakeholder management skills to the challenge and skilfully reconciled the polar opposite positions sometimes arising between these different groups of stakeholders. Sarah used her financial services knowledge and advanced writing skills to craft content that would please the most demanding stakeholders whilst still keeping within the envelope of what the compliance team would allow. Her skills in this regard surpassed what would meet the standard for marketing communications in a busy and demanding financial services environment. Sarah was a joy to work with and made the most challenging jobs rewarding. I would dearly like to work with Sarah again and readily endorse her for any role which she seeks.
Tanya Edwards
I have used Sarah’s skill as a photographer in several capacities over the last 5 years. Firstly, Sarah was engaged by my company Nouveau Search to take a variety of photographs for our new website and marketing material. I was so impressed with her work that I engaged Sarah to photograph my husband and his children for some family
Thomas Robertson
Sarah and I worked closely together at IOOF for 8 years. As head of compliance I was responsible for ensuring all marketing material met our legislative compliance obligations. Sarah constantly impressed me with her ability to manage the conflicting demands of her stakeholders where financial planners wanted to 'sell the sizzle' and my compliance team often took a more sober view. Sarah brought her stakeholder management skills to the challenge and skilfully reconciled the polar opposite positions sometimes arising between these different groups of stakeholders. Sarah used her financial services knowledge and advanced writing skills to craft content that would please the most demanding stakeholders whilst still keeping within the envelope of what the compliance team would allow. Her skills in this regard surpassed what would meet the standard for marketing communications in a busy and demanding financial services environment. Sarah was a joy to work with and made the most challenging jobs rewarding. I would dearly like to work with Sarah again and readily endorse her for any role which she seeks.
Tanya Edwards
I have used Sarah’s skill as a photographer in several capacities over the last 5 years. Firstly, Sarah was engaged by my company Nouveau Search to take a variety of photographs for our new website and marketing material. I was so impressed with her work that I engaged Sarah to photograph my husband and his children for some family
Thomas Robertson
Sarah and I worked closely together at IOOF for 8 years. As head of compliance I was responsible for ensuring all marketing material met our legislative compliance obligations. Sarah constantly impressed me with her ability to manage the conflicting demands of her stakeholders where financial planners wanted to 'sell the sizzle' and my compliance team often took a more sober view. Sarah brought her stakeholder management skills to the challenge and skilfully reconciled the polar opposite positions sometimes arising between these different groups of stakeholders. Sarah used her financial services knowledge and advanced writing skills to craft content that would please the most demanding stakeholders whilst still keeping within the envelope of what the compliance team would allow. Her skills in this regard surpassed what would meet the standard for marketing communications in a busy and demanding financial services environment. Sarah was a joy to work with and made the most challenging jobs rewarding. I would dearly like to work with Sarah again and readily endorse her for any role which she seeks.
Tanya Edwards
I have used Sarah’s skill as a photographer in several capacities over the last 5 years. Firstly, Sarah was engaged by my company Nouveau Search to take a variety of photographs for our new website and marketing material. I was so impressed with her work that I engaged Sarah to photograph my husband and his children for some family
Thomas Robertson
Sarah and I worked closely together at IOOF for 8 years. As head of compliance I was responsible for ensuring all marketing material met our legislative compliance obligations. Sarah constantly impressed me with her ability to manage the conflicting demands of her stakeholders where financial planners wanted to 'sell the sizzle' and my compliance team often took a more sober view. Sarah brought her stakeholder management skills to the challenge and skilfully reconciled the polar opposite positions sometimes arising between these different groups of stakeholders. Sarah used her financial services knowledge and advanced writing skills to craft content that would please the most demanding stakeholders whilst still keeping within the envelope of what the compliance team would allow. Her skills in this regard surpassed what would meet the standard for marketing communications in a busy and demanding financial services environment. Sarah was a joy to work with and made the most challenging jobs rewarding. I would dearly like to work with Sarah again and readily endorse her for any role which she seeks.
Tanya Edwards
I have used Sarah’s skill as a photographer in several capacities over the last 5 years. Firstly, Sarah was engaged by my company Nouveau Search to take a variety of photographs for our new website and marketing material. I was so impressed with her work that I engaged Sarah to photograph my husband and his children for some family
Experience
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Researcher & Content Curator
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May 2020 - Present
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Agile Print Media
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Australia
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Advertising Services
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1 - 100 Employee
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Head of Marketing
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Mar 2020 - Present
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Business Owner
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Jul 2003 - Present
Through my lifelong love of photography, SSB Creative Photography gives others the opportunity to 'see faces, places and things through different eyes'. For many, I have helped capture the special moments in life - weddings, parties, anything! ... So come and see it through my eyes! Through my lifelong love of photography, SSB Creative Photography gives others the opportunity to 'see faces, places and things through different eyes'. For many, I have helped capture the special moments in life - weddings, parties, anything! ... So come and see it through my eyes!
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Mason Stevens
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Australia
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Jan 2018 - Mar 2020
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IOOF Holdings Ltd
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Australia
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Investment Management
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National Marketing Manager - Advice
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Mar 2013 - Mar 2017
Managed the advice marketing team to support each of IOOF's dealer group brands - Bridges Financial Services, Consultum Financial Advisers, Lonsdale Financial Group and Shadforth Financial Group - and provide marketing advice services to a national network of over 1,000 planners to deliver key projects such as:- market positioning for each dealer group to ensure brand integrity and market differentiation- brand refresh for Bridges and Shadforth and rebrand of Consultum- launch of single intranet platform across all groups that created efficient processes to share relevant information- social media strategy for aligned licensees across Facebook and LinkedIn.
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Senior Marketing Manager - Northern Region Advice & Trustee
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Jan 2009 - Feb 2013
Provision of marketing communications advice to a network of planners under the brands of Bridges, Plan B and Australian Executor Trustees brands and managed key projects, such as:- rebrand of Plan B Trustees to Australian Executor Trustees- brand refresh of Australian Executor Trustees.
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Senior Communications Manager
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Jan 2006 - Jan 2009
Provision of marketing communications advice to the network of Bridges financial planners as well as the licensed, self-branded planners within the group, the alliance partners (credit unions and building societies) and the three divisions within Australian Executor Trustees - Estate and Trustee Services, Superannuation and Corporate Trust. Delivered key projects, such as:- development and implementation of style guide to ensure consistent communication across all marketing collateral- implementation of Simpler Super reforms across all planner and client marketing collateral.
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Commonwealth Bank
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Australia
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Financial Services
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700 & Above Employee
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Product Communications Manager
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Feb 2000 - Dec 2005
In the Personal Products division of Commonwealth and Colonial Products, this role was responsible for managing the mandatory communications across the super, pensions and managed investments teams and delivering key projects, such as: - development and management of quarterly client newsletter - application of new product branding to all regulatory documents. In the Personal Products division of Commonwealth and Colonial Products, this role was responsible for managing the mandatory communications across the super, pensions and managed investments teams and delivering key projects, such as: - development and management of quarterly client newsletter - application of new product branding to all regulatory documents.
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Education
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Kaplan Australia
Diploma of Financial Markets, Financial Services -
AIM Education & Training
Leadership and Management | Business Writing -
Sydney Institute of Technology
Advanced Diploma of Public Relations
Community
