Experience

Bluebell Care Trust

• United Kingdom
• Mental Health Care
• 1 - 100 Employee

• Fundraising & Communications Manager

  • May 2020 - Present

  Responsible for developing the fundraising strategy, applying for charitable grants, overseeing Community Fundraising activities and developing corporate partnerships. Responsible for developing the fundraising strategy, applying for charitable grants, overseeing Community Fundraising activities and developing corporate partnerships.



SunLife

• United Kingdom
• Insurance
• 700 & Above Employee

• CRM Campaign Planner

  • May 2014 - Dec 2019

  Responsible for developing in year marketing plans for existing customers across all channels including direct mail, email and online and driving the execution of the CRM strategy Responsible for developing in year marketing plans for existing customers across all channels including direct mail, email and online and driving the execution of the CRM strategy



DAS UK Group

• United Kingdom
• Insurance
• 200 - 300 Employee

• Senior Marketing Executive - Direct

  • Jul 2012 - May 2014

  Responsible for developing the new direct marketing function, including project management of CRM system and strategy implementation. Responsibility for development and delivery of B2C strategy and contributing to overall marketing strategy. Overall management of the creation and execution of digital and offline marketing campaigns and development of B2B direct marketing strategy to support product development team. Developing targets and projected ROIs for each campaign, monitoring these targets and providing qualitative and quantitative feedback on campaign performance to the Senior Management Team. Consulting on the execution of customer communications in other areas of the business.



Ethicall

• Senior Account Manager

  • Jun 2010 - Jul 2012

  Managing designated clients to ensure the effective delivery of acquisition and development telemarketing campaigns. Working with clients to manage marketing budgets, advising on strategy and ensuring campaigns are delivered within budget. Data buying for cold acquisition campaigns and developing targets and projected ROIs for each campaign, monitoring these targets and providing qualitative and quantitative feedback on campaign performance. Managing designated clients to ensure the effective delivery of acquisition and development telemarketing campaigns. Working with clients to manage marketing budgets, advising on strategy and ensuring campaigns are delivered within budget. Data buying for cold acquisition campaigns and developing targets and projected ROIs for each campaign, monitoring these targets and providing qualitative and quantitative feedback on campaign performance.



National Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Direct Marketing Co-ordinator

  • Feb 2010 - Jun 2010

  Project management of membership retention mailings Project management of membership retention mailings



British Red Cross

• United Kingdom
• Civic and Social Organizations
• 700 & Above Employee

• Campaigns Officer - supporter development

  • May 2009 - Apr 2010

  - Day to day management of the development and execution of direct mail campaigns from beginning to end in order to develop and retain supporters of the British Red Cross - Sourcing images, case studies and writing copy for direct mail packs - Managing the print and production process of direct mail packs Briefing external creative agencies on the development of a new pack or changes to existing artwork - Managing the feedback and amends process - Managing the production of a landing page and welcome email to support offline direct mail campaign - Producing data selection briefs - Negotiating costs with suppliers - Collating and producing results for each campaign and providing detailed analysis and recommendations - Contributing to the planning process and development of the direct marketing strategy (incl. attrition reduction and prompt testing)



Parkinson's UK

• United Kingdom
• Non-profit Organization Management
• 300 - 400 Employee

• Senior Donor Development Officer

  • Apr 2007 - May 2009

  - Line management of Donor Development Assistant - Day to day management of external direct marketing agency - Managing the print and production process of direct mail campaigns - Managing the feedback and amends process - Producing data selection briefs - Developing the digital marketing strategy (incl. managing the production of a microsite and ecommerce site) - Sourcing images, case studies and writing copy for direct mail packs - Supporting other marketing activities (including press activity, telemarketing and door drops) to meet annual income targets - Working with external agencies and suppliers - Managing the design, production and distribution of the supporter newsletter



Ellenor Hospice at Home

• Community Fundraiser

  • Jan 2007 - Mar 2007