Experience

Bologna Business School
• Italy
• Higher Education
• 100 - 200 Employee
• Senior Copywriter

  • Aug 2020 - Present

Istituto Europeo di Design
• Italy
• Higher Education
• 700 & Above Employee
• Senior Copywriter

  • Feb 2022 - Present

Wiredmark
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Senior Copywriter

  • Sep 2022 - Present


GUGU Digital s.r.l.s

• Italy
• Advertising Services

• Digital Marketer and Strategic Planner

  • Jan 2016 - Present

  SayMore becomes GUGU Digital, integrating the experience in strategic communications with a focus on new technologies, IT Management and Development. We provide full service Hosting plans for China. Our Digital and Social Media Marketing experience is enhanced by a strategic, multichannel approach. We have developed a complete Training offer to help companies, small businesses and professionals make the most of their digital tools and we can count on a network of partners to complete our offer in digital, branding, p.r. and design. Show less


Subcom
• Italy
• IT Services and IT Consulting
• 1 - 100 Employee
• Communications Manager

  • Feb 2021 - Dec 2021


East Media s.r.l.

• Italy
• Marketing Services
• 1 - 100 Employee

• Strategic Consultant & Digital Project Manager

  • Jun 2015 - Jan 2016

  Responsible for: • Strategic planning for new and existing Clients • Project management for integrated communications plans (social, seo, sem and translation support) • Management of the team of delivery - support the selection process, tasks assignment and monitoring of the results • Creation of standard procedures and implementation of tools to support the Client's operations • Support the delivery of the marketing operations of the Client Responsible for: • Strategic planning for new and existing Clients • Project management for integrated communications plans (social, seo, sem and translation support) • Management of the team of delivery - support the selection process, tasks assignment and monitoring of the results • Creation of standard procedures and implementation of tools to support the Client's operations • Support the delivery of the marketing operations of the Client



Saymore Communication Network

• Co-founder

  • Sep 2012 - Jan 2015

  I founded SayMore, a communication consultancy network, with a group of freelance professionals in digital branding. Our mission was to help brands and products find their digital identity and tell their own story with a unique tone of voice in the middle of the Digital and Social Media Revolution. SayMore's Team of specialists collaborated with both agencies and companies by giving them the "plus"​ they needed to implement strategies and projects. We based our work on networking and partnership. Show less



Gruppo FMA

• Italy
• Advertising Services
• 1 - 100 Employee

• Strategic Communications Consultant

  • Jan 2013 - Sep 2014

  Strategic planning and creative direction - promo, communication & events team. Clients: Collistar, Tigotà, Sàfilo for Jimmy Choo - Max Mara, Havas International (retail & promo support on Ferrero - project management of Kinder Sorpresa 40 years, Tic Tac, Nutella, Snack, Pralines, Freddi) Nestlè (Perugina, Buitoni, Nescafè), PepsiCo (Lipton), Kimberly Clark, Triumph Lingerie, Bavaria. Strategic planning and creative direction - promo, communication & events team. Clients: Collistar, Tigotà, Sàfilo for Jimmy Choo - Max Mara, Havas International (retail & promo support on Ferrero - project management of Kinder Sorpresa 40 years, Tic Tac, Nutella, Snack, Pralines, Freddi) Nestlè (Perugina, Buitoni, Nescafè), PepsiCo (Lipton), Kimberly Clark, Triumph Lingerie, Bavaria.



ADATTIVO (Cutler)

• Social Media Strategist

  • Jan 2012 - Jan 2014

  Copywriting, multimedia content creation, SEO copywriting and social media marketing. Social media marketing start-up planning, content creation and HR education for the B2B multinational company N&W Global Vending. Copywriting, multimedia content creation, SEO copywriting and social media marketing. Social media marketing start-up planning, content creation and HR education for the B2B multinational company N&W Global Vending.



Aletti Montano & Co.

• Digital Communications Consultant

  • Jan 2012 - Sep 2012

  Planning and management of digital communication strategies for Borgo di Mustonate, Distilleria Rossi D'Angera and other company activities. Planning and management of digital communication strategies for Borgo di Mustonate, Distilleria Rossi D'Angera and other company activities.



Lumen

• United Kingdom
• Computer Networking Products
• 1 - 100 Employee

• Copywriter - Strategic Planner

  • Jan 2008 - Jan 2012

  Brand concept, brand positioning, naming and copywriting for clients such as: Sky, BTicino, Istituto Ganassini (Rilastil, Korff, Bio Clin), AC Milan, Ferrero, Plasmon, Cinzano, Castello di Volpaia Winery, Indesit Company (Scholtès, Hotpoint Ariston), Bottega Verde. Brand concept, brand positioning, naming and copywriting for clients such as: Sky, BTicino, Istituto Ganassini (Rilastil, Korff, Bio Clin), AC Milan, Ferrero, Plasmon, Cinzano, Castello di Volpaia Winery, Indesit Company (Scholtès, Hotpoint Ariston), Bottega Verde.



J&J Jesurum

• Copywriter - Strategic Planner

  • 2004 - 2008

  BTL communication strategy, event planning, copywriting and creative direction for: Unilever Italia (Dove, Sunsilk, Clear, Mentadent, Svelto, Cif, Lysoform, Coccolino, Lipton), Max Mara Fashion Group (Max&Co.), Kelémata (Perlier, Venus), Fidenza Outlet Village. ATL Communication for: L'Abitare, Nastrificio De Bernardi. BTL communication strategy, event planning, copywriting and creative direction for: Unilever Italia (Dove, Sunsilk, Clear, Mentadent, Svelto, Cif, Lysoform, Coccolino, Lipton), Max Mara Fashion Group (Max&Co.), Kelémata (Perlier, Venus), Fidenza Outlet Village. ATL Communication for: L'Abitare, Nastrificio De Bernardi.



Baldini&Castoldi

• Italy
• Book and Periodical Publishing

• Web Editor

  • 2004 - 2004

  Web editing for the company's websites: dellamoda.it, delcinema.it, delteatro.it. Writing daily news on fashion, cinema and theatre. Web editing for the company's websites: dellamoda.it, delcinema.it, delteatro.it. Writing daily news on fashion, cinema and theatre.