Sarah Hall
Director of Marketing at Nolan & Associates- Claim this Profile
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Bio
Adnan Kadic
I’ve worked alongside Sarah for close to two years. During this time, I’ve seen her not only excel at the core elements of her job – like digital and social marketing for recruiting– but also her willing to help collaborate when it came to cross-functional business objectives regarding social media. She's a true team player.
Adnan Kadic
I’ve worked alongside Sarah for close to two years. During this time, I’ve seen her not only excel at the core elements of her job – like digital and social marketing for recruiting– but also her willing to help collaborate when it came to cross-functional business objectives regarding social media. She's a true team player.
Adnan Kadic
I’ve worked alongside Sarah for close to two years. During this time, I’ve seen her not only excel at the core elements of her job – like digital and social marketing for recruiting– but also her willing to help collaborate when it came to cross-functional business objectives regarding social media. She's a true team player.
Adnan Kadic
I’ve worked alongside Sarah for close to two years. During this time, I’ve seen her not only excel at the core elements of her job – like digital and social marketing for recruiting– but also her willing to help collaborate when it came to cross-functional business objectives regarding social media. She's a true team player.
Credentials
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Digitial Marketing Certificate
University of Missouri - St. LouisDec, 2015- Sep, 2024
Experience
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Nolan & Associates
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United States
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Investment Banking
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1 - 100 Employee
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Director of Marketing
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Dec 2016 - Present
Our firm helps business owners sell a company, buy a business or raise capital. We are focused on the middle market and complete transactions for sellers and buyers around the world. I own the firm's marketing strategy and create or manage the marketing deliverables for highly personalized inbound and outbound marketing campaigns based on key audience characteristics. My team is focused on producing quality client relationships and driving revenue. Responsibilities: - Lead, plan, execute, analyze and optimize all marketing efforts including company website, events, direct mail, email, social, PR and sales support. - Website Administrator: Own all updates to the website, including copy, page design and campaign landing page development. Continually refine website content and update design for maximum mobile viewability and SEO. Report to leadership on results on a monthly basis. Website content management system is Wordpress. - Campaign Strategy: Plan and develop all email and direct mail campaigns. Utilize landing pages and form pages to further engage with audience. - Content Development: Create all content for use on website, email campaigns and landing pages. Content developed includes: case studies, blog posts, social media images and professionally-produced videos. - CRM & Sales Funnel Automation: Migrated to HubSpot CRM in 2019; built marketing automation and sales automation; serve as trainer and champion to drive participation. - Reporting & Conversion Rate Optimization: Track changes to website, email and direct mail copy, creative, and design in order to determine which variables could improve success rates. Utilize email platform, HubSpot, social media and Google Analytics to complete monthly marketing dashboard reporting. - Social Media: Launch social media pages (LinkedIn, Facebook) with the goal of increasing SEO and website traffic. - Manage Marketing Coordinator, graphic design freelancer and advertising vendors. Show less
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University of Missouri-Saint Louis
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor - Customer Relationship Marketing (CRM) Course
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Jun 2019 - Present
I teach students the concept of Customer Relationship Management (CRM), then we quickly jump into using the HubSpot and Salesforce training platforms in order to give students a "real life" experience with these vital tools. They complete HubSpot certifications and work through a custom Salesforce Trailmix that I have built for the course. Students complete a project in a CRM on behalf of an UMSL organization and finish the semester by recommending the best CRM and marketing automation options for a local business as their final project. Show less
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University of Missouri St. Louis College of Business
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United States
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Higher Education
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1 - 100 Employee
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College of Business Administration - Marketing and Entrepreneurship Department Advisory Board Member
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Jan 2016 - Present
The College of Business Administration looks to the Marketing and Entrepreneurship Department Advisory Board to: -Provide guidance and thought leadership on matters related to educational quality, curriculum, business needs, academia-industry collaboration, etc. -Provide counsel on strategy and issues affecting the future of the Marketing and Entrepreneurship Department -Strengthen bonds among the department, alumni, friends, and industry -Give advice to students regarding career selection and career development activities -Support scholarship opportunities for marketing students -Support the Marketing Club (student organization) and their initiatives -Support all industry conference and summits through participation and sponsorship Show less
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Midwest Digital Marketing Conference
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United States
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Advertising Services
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1 - 100 Employee
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Student and Academic Programming Coordinator
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Sep 2019 - Present
I developed the plan and identified the speakers and sponsors for a 3-hour virtual Academic Summit, brining together marketing professors from across the country. Serve as the moderator and host of the event, working and collaborating closely with the MDMC production team. I developed the plan and identified the speakers and sponsors for a 3-hour virtual Academic Summit, brining together marketing professors from across the country. Serve as the moderator and host of the event, working and collaborating closely with the MDMC production team.
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Scottrade
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United States
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Financial Services
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400 - 500 Employee
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Recruitment Marketing Manager
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Sep 2016 - Dec 2016
Managed Recruitment Marketing Team aimed at generating quality candidates for Scottrade's Brokerage and Headquarters requisitions. Owned digital employer branding strategies including Careers site and social media. Trained Recruiters on LinkedIn recruiting best practices. Left the role prematurely due to the acquisition of Scottrade by TD Ameritrade. Managed Recruitment Marketing Team aimed at generating quality candidates for Scottrade's Brokerage and Headquarters requisitions. Owned digital employer branding strategies including Careers site and social media. Trained Recruiters on LinkedIn recruiting best practices. Left the role prematurely due to the acquisition of Scottrade by TD Ameritrade.
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Edward Jones
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United States
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Financial Services
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700 & Above Employee
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Senior Marketing Specialist, Talent Acquisition
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Nov 2014 - Sep 2016
Wins: Used innovative digital strategies and storytelling to execute highly measureable campaigns which generate awareness and interest in firm opportunities to ultimately meet annual talent acquisition objectives. Maintained in-depth knowledge of corporate social media and digital platforms, users and understood how each platform can be deployed in support of cross-functional business objectives. Developed candidate journey maps that will serve to identify channel preferences and ultimately inform content and digital strategies in order to create a seamless candidate user experience. Job Information: - Responsible for strategy, content and execution of owned, earned and paid media on LinkedIn, Glassdoor, Facebook and employee social profiles aimed at generating website referrals, leads and conversions - Reviewed and approved agency proposals, asset placement and targeting, creative strategies and ongoing optimization of tactics including collateral, events, social media, email and digital advertising - Functional knowledge and experience using website content management systems Tridion and WordPress - Provided strategy and content calendar for Careers digital efforts for mediums including blogs, microsites, shareable graphic art, interviews, video and custom live photography - Monitored effective benchmarks (impressions, clicks, engagement rate, website referrals, conversions) for measuring the impact of organic and paid digital and social campaigns via monthly dashboard reporting - Worked closely with production teams to solve problems and provide solutions that support firm objectives; meet with hiring and sales leaders regularly to align marketing and sales strategies - Drove strategy and execution of digital events via a webinar to drive incremental lead volume to Eastern portion of country; implemented integrated marketing strategy to increase registration leads - Served as project manager for 2016 rebranding of digital and print candidate materials Show less
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University of Missouri - St. Louis
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Professor - Social Media Marketing Course
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Nov 2015 - May 2016
Wins: Designed and developed social media marketing curriculum and taught 3 hour course for undergraduates. Continue to instruct undergraduate students in the School of Business in their study of Social Media Marketing. Teach best practices for creating engaging content in a variety of formats for each social network. Help students to identify Key Performance Indicators (KPIs) to demonstrate ROI to future executives and business leaders. Course Objectives - Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing on each network - Conduct social analysis of brands to identify best practices and effective strategies - Learn to create engaging content for social networks, including informational graphics, blog posts and status posts using free, online tools - Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media expenditures to executives and business leaders Show less
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Citi
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Mexico
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Channel Manager
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Sep 2012 - Oct 2014
Wins: Supported new and legacy lead generation initiatives including digital advertising, Salesforce.com and Eloqua email campaigns and strategic alliance events for distributed retail sales force of 750+ individuals nationwide. Job Information: - Directed creation and development of digital assets (banners, landing pages) for use on alliance sites - Drove production of proposals, presentations, flyers and newsletters according to global brand standards - Maintained digital library of 100+ marketing materials and marketing best practices Show less
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Marketing Coordinator
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May 2012 - Aug 2012
- Owned Analyst Relations relationships and communications for all business units - Prepared weekly industry tracking communications, provided email content and triggers for the - Eloqua email platform and administered corporate SharePoint site - Owned Analyst Relations relationships and communications for all business units - Prepared weekly industry tracking communications, provided email content and triggers for the - Eloqua email platform and administered corporate SharePoint site
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American Equity Mortgage
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United States
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Financial Services
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100 - 200 Employee
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Marketing Coordinator
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Feb 2011 - May 2012
- Responsible for the lead generation results generated by 40% of the monthly marketing budget- Social community manager and content provider for corporate Twitter and Facebook- Steered corporate charitable foundation budget, events, press releases and annual report
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Marketing Analyst
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Oct 2009 - Feb 2011
- Studied 20+ markets daily; utilized internal data warehouse, CRM (Leads 360) and Google Analytics- Created daily, weekly, monthly and quarterly marketing reports for executive team and CEO
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McGraw-Hill Higher Education
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United States
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Education Administration Programs
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1 - 100 Employee
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Account Coordinator Intern
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May 2009 - Jul 2009
- Learned how to use CRM and properly prioritize leads for internal sales team - Learned how to use CRM and properly prioritize leads for internal sales team
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Education
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2013 - 2015
University of Missouri-Saint Louis
Master of Business Administration (M.B.A.), Marketing, Digital Marketing -
2005 - 2009
Truman State University
Bachelor of Arts, Business Administration - Concentration in Marketing, Minor in Communication
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