Experience

Full Beaker, Inc.

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Sr. Email Marketing Manager

  • Mar 2020 - Oct 2023

  Bellevue, Washington, United States



Janie and Jack

• United States
• Retail
• 200 - 300 Employee

• Associate Marketing Manager

  • Sep 2019 - Feb 2020

  San Francisco Bay Area



University of San Francisco

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager, Annual Giving

  • Sep 2014 - Aug 2019

  Develop and execute a comprehensive and multi-channel marketing plan for the university’s more than 200,000+ reachable constituents Create Salesforce campaigns and reports to analyze customer behavior and the effectiveness of the marketing program to ensure insights are integrated into current and future strategies. Lead the completion of the marketing Salesforce Advancement Connect integration and developed business processes and best practices adopted by the… Show more Develop and execute a comprehensive and multi-channel marketing plan for the university’s more than 200,000+ reachable constituents Create Salesforce campaigns and reports to analyze customer behavior and the effectiveness of the marketing program to ensure insights are integrated into current and future strategies. Lead the completion of the marketing Salesforce Advancement Connect integration and developed business processes and best practices adopted by the university. Manage all email marketing campaigns from strategy, creative production, copy writing, deployment, data, segmentation, testing, and reporting – in less than 6 months I Increased the number of email segments by 63%, increased the open rate by 19%, decreased unsubscribes by 51% and reduced the spam complaint rate by 23%. Develop and execute A/B tests and analyze and translate data to refine email content and optimize open, click through and conversion rates. Identify the appropriate target market for each email campaign to ensure open rates, delivery rates, and click-through rates were above nonprofit email marketing benchmarks. Content development, including researching, writing, and editing. Regularly interview faculty, donors, and alumni to create smart and engaging content for targeted media channels (including email, direct mail, phone, video, web, social, and magazine ads). Manage Zipwhip, a texting software to convert leads into donors, promote events, and news. Work cross-functionally with key stakeholders, including university communications, five schools and colleges, deans, faculty, webmasters, vendors, and alumni. Create and execute web strategy from developing content to designing landing pages, reporting. Create insightful year-end marketing reports and dashboards for leadership that include key top-line business KPIs related to each marketing channel to demonstrate program ROI. Supervised and mentored student intern. Show less



American Marketing Association (AMA) San Francisco Chapter

• United States
• Marketing Services
• 1 - 100 Employee

• Board Member: AVP Communications

  • May 2017 - Oct 2018

  San Francisco Bay Area The AMA SF is the premier marketing organization for best and next practices, thought leadership, and valued relationships across the entire marketing spectrum. The chapter is part of the AMA’s national network of students, scholars, professionals, and executives who are shaping the marketing landscape. In partnership with the VP of communications, I helped develop and execute the email marketing strategy for the SF chapter.



Seattle University

• United States
• Higher Education
• 700 & Above Employee

• Senior Advancement Assistant, Planned Giving

  • Dec 2012 - Aug 2014

  Seattle University



Real Change News

• Development Coordinator & Intern

  • Aug 2011 - Nov 2012

  Seattle, WA

• Leadership Coordinator

  • Sep 2010 - Jun 2012

  Seattle University-Leadership Development Office


AmeriCorps
• Government Administration
• 700 & Above Employee
• AmeriCorps State & VISTA Volunteer

  • Sep 2007 - Aug 2010