Sarah Howard
Deputy Director of Philanthropy at ACLU SoCal- Claim this Profile
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Experience
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ACLU SoCal
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Deputy Director of Philanthropy
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Jan 2023 - Present
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ACLU of Tennessee
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Of Development
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Apr 2019 - Jun 2023
Worked closely with the national ACLU office and state affiliate colleagues to produce and carry out robust donor strategies and work plans. Executed mid and major gift fundraising ($1,000+) via outright asks, internal and external grants, bequests, fundraisers, etc. Developed communications materials for members/ donors (acknowledgement letters, e-blasts regarding court cases and news alerts, reports, solicitation packets, etc.) and actively met with donors and prospects to cultivate and steward relationships while building the major gifts program. Coordinated The Constitution Uncorked, ACLU-TN’s annual Bill of Rights-focused celebration, as well as Ballots & Ballads, a voting rights-focused virtual concert and fundraiser, and served as the primary ACLU contact for all other community fundraisers (charitable sales promotions, benefit concerts, strategic partnerships, etc.). Co-facilitated a bi-weekly brain trust meeting for small affiliate development staff (12-15 colleagues). Show less
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Associate Director Of Development (ACLU-TN)
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Dec 2016 - Mar 2019
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Marketing and Communications Manager
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May 2015 - Nov 2016
Handled the development and management of annual and long-term marketing strategies. Maintained all marketing, advertising, promotional, online (web/social), and public relations initiatives that articulated both focused and diverse efforts to exceed earned revenue goals through event ticket sales and enhance the Opening Nights Performing Arts (ONPA) brand. Worked with University Communications to conduct the editing and production of traditional and electronic collateral to market and advertise the annual performing arts series and other ONPA initiatives (community engagement, campus involvement, K12 programs), oversaw the photography and videography of performances and events, and created all press and media releases. Oversaw design and coordinated regular updates to the ONPA website – including updating performances, maintaining up-to-date information for artists, supervising membership and sponsorship pages, etc. Managed social media accounts for ONPA on all platforms and maintained an aggressive content calendar to keep messaging timely, on trend, and engaging. Collaborated with the ONPA Development Officer to develop and create fundraising collateral aimed at prospects, current sponsors, and high-level members. Developed and sustained strategic and collaborative marketing partnerships with university colleges and departments, relevant community organizations, stakeholders, and industry professionals. Assisted in the planning, managing, and executing of ONPA social, educational, entertainment, and fundraising events – primarily via onsite assistance, public relations, media relations, advertising (traditional and online), and collateral development. Represented ONPA as an advocate and spokesperson at meetings, press events, and any other functions relevant to the organization’s marketing and audience development efforts. Show less
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The Florida Senate
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United States
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Legislative Offices
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200 - 300 Employee
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Legislative Analyst - 2015 Session
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Mar 2015 - May 2015
Analyzed legislation and issues pertinent to the Senate Democratic Caucus, made recommendations regarding various policies as a result of extensive research, communicated changes, criticism, and support regarding legislation (via constituents/nonprofit organizations/political groups/corporations) to senators, etc. for 2015 Session. Analyzed legislation and issues pertinent to the Senate Democratic Caucus, made recommendations regarding various policies as a result of extensive research, communicated changes, criticism, and support regarding legislation (via constituents/nonprofit organizations/political groups/corporations) to senators, etc. for 2015 Session.
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Content Strategist / Content Lead
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Apr 2014 - Feb 2015
Serves as Content Lead providing content strategies, communications and marketing plans, creative campaign concepts, etc. for current and potential clients. Works within a tight-knit team to develop exciting branding, intricate websites, and more for small business owners and entrepreneurs within the Tallahassee area and beyond. Serves as Content Lead providing content strategies, communications and marketing plans, creative campaign concepts, etc. for current and potential clients. Works within a tight-knit team to develop exciting branding, intricate websites, and more for small business owners and entrepreneurs within the Tallahassee area and beyond.
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Florida State University
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United States
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Higher Education
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700 & Above Employee
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Social Media Manager
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Dec 2012 - Apr 2014
Carried out community management via social media platforms, implemented online and man-on-the-street campaigns, maintained campus outreach (interacting with students/alumni/staff, assisted departments and organizations in developing social strategies, etc.), moderated #FSUSM Chat, developed content calendars/copy for all social channels and any additional digital needs, assisted in the development and launch of brand.fsu.edu, etc. 2013 growth without media spend - Facebook: 86%, Twitter: 92%. Average Facebook engagement rate in 2013: 8%. Winner of three 2013 Education Digital Marketing Awards - SILVER in Social Media Hub category for the Countdown to Commencement hub, SILVER in Curating and Celebrating Social Media Content category, and MERIT in Social Media Hub category for the Orientation Destination hub. Show less
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Digital Content Manager
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Jul 2011 - Dec 2012
Duties included digital copywriting, community management, establishment and strengthening of co-brands and blogger/influencer relationships with clients, leading a monitoring/content creation team, detailed reporting to display ROI and campaign successes (proficiency in Microsoft Office and iWork programs), and the creation of disruptive new business concepts. Managed a team of junior content coordinators and interns. Example clients include: Amtrak, Pilot Pen, Club Med, Noble House Hotels & Resorts, Nature's Own. Show less
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Social Media Copywriter/Junior Content Coordinator
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Jan 2011 - Jul 2011
Started as a social media intern, assisting in the execution of social media campaigns, new business research, digital copywriting, etc. until hired in March 2011. Social Media Copywriter/Junior Content Coordinator duties: wrote engaging, compelling copy for clients (editorial calendar format) in addition to monitoring and responding across social platforms.
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Communications Coordinator
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Feb 2011 - May 2011
Implemented and maintained a fresh social marketing campaign (duties included monitoring/responding, compiling reports, curating content, etc.). Implemented and maintained a fresh social marketing campaign (duties included monitoring/responding, compiling reports, curating content, etc.).
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Urban Thread
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United States
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Advertising Services
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Sales Associate
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Nov 2010 - Mar 2011
Assisted customers, designed window displays, took inventory. Assisted customers, designed window displays, took inventory.
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Puma North America
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United States
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Advertising Services
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1 - 100 Employee
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Fall Sales Launch Special Assistant
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Aug 2010 - Sep 2010
Catalogued Spring 2011 collection, coordinated models and show rooms. Catalogued Spring 2011 collection, coordinated models and show rooms.
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Junior League of Tallahassee
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United States
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Intern
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May 2010 - Aug 2010
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Events Intern
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Jan 2010 - May 2010
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Office Assistant
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May 2008 - May 2010
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Runner
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Jan 2007 - May 2008
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Vortex Communications
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France
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Telecommunications
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1 - 100 Employee
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Graphic Design Intern
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Jul 2008 - Jul 2008
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Education
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Florida State University
BA, Art History, Communications