Experience

The Real Story Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Research Analyst

  • 2018 - Present

  RSG (realstorygroup.com) is a vendor-independent technology evaluation & strategic advisory firm. Among others, 15 of the Fortune 20 have used RSG research for technology selection. Several leading global consultancy firms and systems integrators are also RSG customers. • Conduct research and analysis focusing on marketing technologies such as journey orchestration, marketing automation, and omnichannel content and digital asset management. • Custom research on emerging topics, marketplaces, and vendor assessments, e.g., loyalty/referral technologies, third party data deprecation, creative resource management, and employer branding practices. • Author/co-author vendor evaluations and advisory papers. Show less



S. K. Brown Consulting

• Consulting Business Analyst

  • 2014 - Present

  • Qualitative research & analysis: vendor evaluations, marketplace discovery and overviews, competitive landscapes, thematic analysis, requirements gathering and use cases • Web and marketing optimization: copywriting, testing and analytics, e-commerce and lead generation. • Project management. Project Sampling: √ Consulting engagement with B2B company to develop an effective, ongoing A/B testing program. Recommendations on process, guidelines and templates. √ Consultation on messaging/positioning and website overhaul for B2B software development firm, including competitive desk research. √ Voice of the Customer Interviews for tech analyst firm - Sought out, secured, conducted, and documented voice-of-the-customer interviews with tech end users and solution integrators providing real-world, hands-on insights. Show less



Citrix Online

• India
• Consumer Services

• Director (2011-2012) / Senior Manager (2004-2011), Web Marketing

  • Aug 2004 - Dec 2012

  • Managed a team of 3 senior managers and was responsible for multiple product websites and web analytics. Prioritized and executed work with Agile processes across product management, creative services, operations, engineering, marketing, and web development. • Started as sole website manager and web analyst at Citrix Online in 2004. Conducted A/B and multivariate tests on landing pages, commerce flows, and websites. Managed the design and release of multiple websites, incorporating usability testing (qualitative research) to minimize risk. Grew viral marketing channel. Managed and optimized e-commerce and demand generation web properties through 10-fold growth in online services revenue. • Operationalized and streamlined web analytics through staffing, process and tool sets (universal tags and console-based tag management). • Powered global expansion through a network of mini-websites and the successful integration of an EMEA web team. • Increased efficiency and effectiveness of web content management, testing and optimization through migration from in-house tool sets to third-party solutions to empower business users. • Contributed to successful e-commerce and product platform migrations as marketing liaison with engineering. Show less



Nazca

• Brazil
• Real Estate
• 1 - 100 Employee

• Consulting Business Analyst

  • 2003 - 2004

  Nazca was a startup enterprise information integration (EII) company with G2B focus that leveraged web technology to aggregate disparate property datasets from multiple internal and external sources. (Acquired by First America.) • Led information and requirements gathering sessions with user groups as client-facing liaison. • Translated client and user group research into actionable deliverables. • Partnered with company management in development of team and processes for web-based user interface development. • Performed competitive intelligence research and analysis, in addition to copywriting. Show less



HealthNexis

• Argentina
• Health and Human Services
• 1 - 100 Employee

• Director of Web Experience

  • 2001 - 2001

  HealthNexis was a startup healthcare exchange founded by AmerisourceBergen, Cardinal Health, Fisher Scientific International, and McKesson Corporation. (Acquired by GHX.) • Directed user interface design and content of B2B web-based applications and corporate website. Managed team of employee and contract professionals, including content manager, web designer, technical writer, and information architects. • Delivered user interface design and content for four web-based applications and a corporate website through four product releases in a 10-month period. • Developed web experience team, policies and procedures, successfully spanning business and IT and integrating user-centered focus and practices into development process. • Took on role of Quality Assurance Director, while continuing work in web experience. Led team of five QA analysts through a corporate acquisition & restructuring and coincident product testing and release cycle. Show less



Gelco Information Network

• Software Development
• 1 - 100 Employee

• Sr. Marketing Manager / Marketing Communications Manager

  • 1997 - 2000

  Gelco Information Network was a business service provider of trade management processes, technologies, and services. • Directed B2B marketing communications program, including advertising, direct mail, public relations, e-marketing, trade shows, seminars, Webinars, and user conferences. • Led cross-functional, cross-divisional team to develop user interface design for first generation web-based products. Created RFP and ranking system to evaluate vendors. • Managed internal and external communications initiatives to support successful acquisition and integration of another software company. • Developed and executed marketing and PR launch plan for B2B e-commerce products. • Managed relationships with PR agency and multiple advertising and design companies. Show less