Head of Marketing

• Jul 2022 - Mar 2023

Digital Marketing Manager

• Apr 2022 - Mar 2023

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Freelance Digital Marketing Manager

• Sep 2020 - Aug 2022

Creating Effective Campaigns that Engage (CECE Marketing) Successful marketing strategies for SMEs Creating Effective Campaigns that Engage (CECE Marketing) Successful marketing strategies for SMEs

Marketing Contractor

• Oct 2021 - Jan 2022

Marketing contractor for Best Response Media is a certified Magento Agency in London dedicated to bringing you closer to your customers and making it simpler to drive traffic and sales. Best Response Media have worked with iconic brands such as: Stephen Webster Rubik's Temperley London Clintons Aromatherapy Associates PAUL ...and many more Marketing contractor for Best Response Media is a certified Magento Agency in London dedicated to bringing you closer to your customers and making it simpler to drive traffic and sales. Best Response Media have worked with iconic brands such as: Stephen Webster Rubik's Temperley London Clintons Aromatherapy Associates PAUL ...and many more

Senior Marketing Manager, EMEA

• Aug 2018 - Jul 2020

Rocket Software is a technology company that helps organisations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Specialising: zSystems Mainframe Solutions, IBM i Solutions, Storage, Networks and Compliance, Application Modernisation, Database Servers & Tools, Archive & Backup Management, Supply Chain Integration (EDI & Managed File Transfer), BI & Analytics, and Terminal… Show more Rocket Software is a technology company that helps organisations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Specialising: zSystems Mainframe Solutions, IBM i Solutions, Storage, Networks and Compliance, Application Modernisation, Database Servers & Tools, Archive & Backup Management, Supply Chain Integration (EDI & Managed File Transfer), BI & Analytics, and Terminal Emulation Responsible for campaign development, event management and planning, analysing the effectiveness of each campaign and event, and producing social media campaign content. Responsibilities: • Create, launch, test landing pages and manage the roll outs of all demand generation campaigns to increase funnel conversions. Conduct A/B email and landing page testing increase funnel conversions • Collaborate across the Marketing team and with Sales and Services functions to design and execute demand generation strategies to fill the EMEA sales funnel with high quality leads that quickly turn into opportunities • Execute on marketing initiatives across email and digital channels to achieve business goals • Work collaboratively with Global and US-based marketing teams including demand generation, corporate events, creative services, product marketing, digital, etc. • Manage and plan all EMEA events • Provide ongoing support on building Marketo driven email campaigns and nurturing efforts to meet lead and revenue goals • Develop and maintain prospect lists, architect and execute marketing campaigns via Marketo • Liaise with internal clients including the EMEA VP of Sales and Account Executives to identify needs and to ensure we achieve benchmarked sales metrics • Support EMEA channel partner initiatives Show less Rocket Software is a technology company that helps organisations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Specialising: zSystems Mainframe Solutions, IBM i Solutions, Storage, Networks and Compliance, Application Modernisation, Database Servers & Tools, Archive & Backup Management, Supply Chain Integration (EDI & Managed File Transfer), BI & Analytics, and Terminal… Show more Rocket Software is a technology company that helps organisations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Specialising: zSystems Mainframe Solutions, IBM i Solutions, Storage, Networks and Compliance, Application Modernisation, Database Servers & Tools, Archive & Backup Management, Supply Chain Integration (EDI & Managed File Transfer), BI & Analytics, and Terminal Emulation Responsible for campaign development, event management and planning, analysing the effectiveness of each campaign and event, and producing social media campaign content. Responsibilities: • Create, launch, test landing pages and manage the roll outs of all demand generation campaigns to increase funnel conversions. Conduct A/B email and landing page testing increase funnel conversions • Collaborate across the Marketing team and with Sales and Services functions to design and execute demand generation strategies to fill the EMEA sales funnel with high quality leads that quickly turn into opportunities • Execute on marketing initiatives across email and digital channels to achieve business goals • Work collaboratively with Global and US-based marketing teams including demand generation, corporate events, creative services, product marketing, digital, etc. • Manage and plan all EMEA events • Provide ongoing support on building Marketo driven email campaigns and nurturing efforts to meet lead and revenue goals • Develop and maintain prospect lists, architect and execute marketing campaigns via Marketo • Liaise with internal clients including the EMEA VP of Sales and Account Executives to identify needs and to ensure we achieve benchmarked sales metrics • Support EMEA channel partner initiatives Show less

Marketing Manager UK&I

• May 2016 - Aug 2018

Red Hat is the world's leading provider of open source solutions. Working alongside the Head of UK&I Marketing to ensure we deliver a comprehensive Go-To-Market strategy which translates into successful market awareness and lead generation programmes, across all our product lines and solutions: Products - Linux Platforms | JBoss Middleware | Virtualization | Cloud Computing | Storage | Mobile Solutions - Infrastructure | IaaS | PaaS | Application development and… Show more Red Hat is the world's leading provider of open source solutions. Working alongside the Head of UK&I Marketing to ensure we deliver a comprehensive Go-To-Market strategy which translates into successful market awareness and lead generation programmes, across all our product lines and solutions: Products - Linux Platforms | JBoss Middleware | Virtualization | Cloud Computing | Storage | Mobile Solutions - Infrastructure | IaaS | PaaS | Application development and integration Responsibilities: • Managing digital campaigns for UK&I market • Develop and execute integrated campaigns with a broad mix of marketing programs (e.g. email, microsites, social media, events, telemarketing, content syndication and direct marketing) across our portfolio, to nurture interest and generate demand • Responsible for producing a strong social media strategy for UK and Ireland • Engaging with the head of marketing as well as sales and channel managers to define, prioritise, and implement marketing programs and campaigns with our current and prospective clients, as well as selected local partners and alliances • Focused on increasing revenue, demand and brand awareness for Red Hat solutions across the UK and Ireland • Actively work with selected local resellers, distributors, and systems integrators to create and lead marketing campaigns to grow revenue and sales opportunities • Plan, implement and track lead generation and channel marketing activities to support sales strategy Vertical focus: Retail, Manufacturing (including automotive, oil and gas), Travel and Gaming. Show less Red Hat is the world's leading provider of open source solutions. Working alongside the Head of UK&I Marketing to ensure we deliver a comprehensive Go-To-Market strategy which translates into successful market awareness and lead generation programmes, across all our product lines and solutions: Products - Linux Platforms | JBoss Middleware | Virtualization | Cloud Computing | Storage | Mobile Solutions - Infrastructure | IaaS | PaaS | Application development and… Show more Red Hat is the world's leading provider of open source solutions. Working alongside the Head of UK&I Marketing to ensure we deliver a comprehensive Go-To-Market strategy which translates into successful market awareness and lead generation programmes, across all our product lines and solutions: Products - Linux Platforms | JBoss Middleware | Virtualization | Cloud Computing | Storage | Mobile Solutions - Infrastructure | IaaS | PaaS | Application development and integration Responsibilities: • Managing digital campaigns for UK&I market • Develop and execute integrated campaigns with a broad mix of marketing programs (e.g. email, microsites, social media, events, telemarketing, content syndication and direct marketing) across our portfolio, to nurture interest and generate demand • Responsible for producing a strong social media strategy for UK and Ireland • Engaging with the head of marketing as well as sales and channel managers to define, prioritise, and implement marketing programs and campaigns with our current and prospective clients, as well as selected local partners and alliances • Focused on increasing revenue, demand and brand awareness for Red Hat solutions across the UK and Ireland • Actively work with selected local resellers, distributors, and systems integrators to create and lead marketing campaigns to grow revenue and sales opportunities • Plan, implement and track lead generation and channel marketing activities to support sales strategy Vertical focus: Retail, Manufacturing (including automotive, oil and gas), Travel and Gaming. Show less

International Marketing Programs Manager

• Jul 2014 - Dec 2015

Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organisations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimise compliance risk, and improve workforce productivity. Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, services, distribution, and the public sector. … Show more Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organisations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimise compliance risk, and improve workforce productivity. Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, services, distribution, and the public sector. My position as Marketing Programs Manager is focused on new business sales within existing and emerging markets. I implement and support marketing programs including lead generation and cultivation, email and direct mail outreach, customer case studies, webinars, events and collateral. • Creating, managing & executing international marketing pipeline generation programs Work closely with regional & corporate marketing, sales & general managers to optimise our GTM strategy • Delivered each campaign to 11 regions (UK, ANZ, India, China, France, Belgium, the Netherlands, Spain, Germany, Middle East & South East Asia), 5 languages, a minimum of 3 verticals & a minimum of 3 personas • Monitoring metrics & providing market research to identify opportunities to optimise programs, looking for ways to develop & improve results & target our messaging • Interface with publications, agencies & marketing vendors in support of campaigns that recruit new prospects & cultivate existing customers • Management & execution of EMEA events Vertical focus: • Retail and Hospitality – including department stores, food/drug retail, speciality retail, dining, gaming, and lodging • Healthcare • Manufacturing • Services and Distribution • Public Sector Show less Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organisations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimise compliance risk, and improve workforce productivity. Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, services, distribution, and the public sector. … Show more Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organisations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimise compliance risk, and improve workforce productivity. Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, services, distribution, and the public sector. My position as Marketing Programs Manager is focused on new business sales within existing and emerging markets. I implement and support marketing programs including lead generation and cultivation, email and direct mail outreach, customer case studies, webinars, events and collateral. • Creating, managing & executing international marketing pipeline generation programs Work closely with regional & corporate marketing, sales & general managers to optimise our GTM strategy • Delivered each campaign to 11 regions (UK, ANZ, India, China, France, Belgium, the Netherlands, Spain, Germany, Middle East & South East Asia), 5 languages, a minimum of 3 verticals & a minimum of 3 personas • Monitoring metrics & providing market research to identify opportunities to optimise programs, looking for ways to develop & improve results & target our messaging • Interface with publications, agencies & marketing vendors in support of campaigns that recruit new prospects & cultivate existing customers • Management & execution of EMEA events Vertical focus: • Retail and Hospitality – including department stores, food/drug retail, speciality retail, dining, gaming, and lodging • Healthcare • Manufacturing • Services and Distribution • Public Sector Show less

International Marketing Programs Specialist

• Jan 2014 - Aug 2014

AppDynamics is a provider of application performance management (APM) for modern application architectures in both the cloud and the data centre. My role is Marketing Programs Specialist Internationally with my main priority being to drive pipeline within Enterprise accounts through expert webinar and event execution, aligning all activity to their greater marketing strategy. Management of events across EMEA. Approximately 40 events per quarter. Driving pipeline through expert… Show more AppDynamics is a provider of application performance management (APM) for modern application architectures in both the cloud and the data centre. My role is Marketing Programs Specialist Internationally with my main priority being to drive pipeline within Enterprise accounts through expert webinar and event execution, aligning all activity to their greater marketing strategy. Management of events across EMEA. Approximately 40 events per quarter. Driving pipeline through expert webinar & event execution, aligning all activities to our greater marketing strategy. - Plan & deliver marketing programs using the Marketo platform & SalesForce to drive pipeline coverage required to meet aggressive revenue targets - Full event management of online events & offline trade shows, third party conferences, user group networking opportunities & AppDynamics’ own events including annual customer roadshow ‘AppJam’ - Implementing event awareness campaigns directed predominantly to the UK, France & Germany Show less AppDynamics is a provider of application performance management (APM) for modern application architectures in both the cloud and the data centre. My role is Marketing Programs Specialist Internationally with my main priority being to drive pipeline within Enterprise accounts through expert webinar and event execution, aligning all activity to their greater marketing strategy. Management of events across EMEA. Approximately 40 events per quarter. Driving pipeline through expert… Show more AppDynamics is a provider of application performance management (APM) for modern application architectures in both the cloud and the data centre. My role is Marketing Programs Specialist Internationally with my main priority being to drive pipeline within Enterprise accounts through expert webinar and event execution, aligning all activity to their greater marketing strategy. Management of events across EMEA. Approximately 40 events per quarter. Driving pipeline through expert webinar & event execution, aligning all activities to our greater marketing strategy. - Plan & deliver marketing programs using the Marketo platform & SalesForce to drive pipeline coverage required to meet aggressive revenue targets - Full event management of online events & offline trade shows, third party conferences, user group networking opportunities & AppDynamics’ own events including annual customer roadshow ‘AppJam’ - Implementing event awareness campaigns directed predominantly to the UK, France & Germany Show less

Marketing and Events Executive

• Jul 2011 - Jan 2014

Global Knowledge provides IT and business skills training to both public and private sector companies across the UK. Our core training is focused on Cisco, Microsoft, VMware, Citrix and best practice including ITIL ® and PRINCE2 ® I manage all aspects of events, conferences and seminars throughout the UK as well as a number of Marketing Campaigns. Global Knowledge provides IT and business skills training to both public and private sector companies across the UK. Our core training is focused on Cisco, Microsoft, VMware, Citrix and best practice including ITIL ® and PRINCE2 ® I manage all aspects of events, conferences and seminars throughout the UK as well as a number of Marketing Campaigns.

EMEA Marketing Programs Coordinator (Maternity cover)

• Nov 2010 - Jun 2011

VMware one of the leaders in virtualization and cloud infrastructure, delivering customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. Assisting the EMEA Marketing Programs Director based in the Netherlands, the role requires a great deal of self management and un-supervised, be commited, confident and show… Show more VMware one of the leaders in virtualization and cloud infrastructure, delivering customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. Assisting the EMEA Marketing Programs Director based in the Netherlands, the role requires a great deal of self management and un-supervised, be commited, confident and show initiative. Managing aspects of events, conferences and seminars throughout EMEA as well as the US. Show less VMware one of the leaders in virtualization and cloud infrastructure, delivering customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. Assisting the EMEA Marketing Programs Director based in the Netherlands, the role requires a great deal of self management and un-supervised, be commited, confident and show… Show more VMware one of the leaders in virtualization and cloud infrastructure, delivering customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. Assisting the EMEA Marketing Programs Director based in the Netherlands, the role requires a great deal of self management and un-supervised, be commited, confident and show initiative. Managing aspects of events, conferences and seminars throughout EMEA as well as the US. Show less

EMEA Marketing and Events Coordinator (Contract)

• Jul 2010 - Nov 2010

The Events team is responsible for events strategy and implementation for Enterprise Mobility Solutions across Europe, Middle East and Africa. I helped run and host a series of events from conferences to exhibitions. The Events team is responsible for events strategy and implementation for Enterprise Mobility Solutions across Europe, Middle East and Africa. I helped run and host a series of events from conferences to exhibitions.

Events and Teams Administrator (Contract)

• Mar 2010 - May 2010

Team Administrator

• Jun 2008 - Mar 2010

Events and Projects Administrator (Contract)

• Feb 2008 - Jun 2008