Experience

Zenergy Communications | Communications Zenergy

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • 2003 - Present

  Joining Zenergy Communications in 2003, Sarah has been an integral part of the company’s growth from a small consultancy in Montreal to a leading MARCOM firm with offices in Montreal, Toronto, Vancouver, and New York City. Her current responsibilities include architecting integrated campaigns, business development and expanding Zenergy’s service offerings. Joining Zenergy Communications in 2003, Sarah has been an integral part of the company’s growth from a small consultancy in Montreal to a leading MARCOM firm with offices in Montreal, Toronto, Vancouver, and New York City. Her current responsibilities include architecting integrated campaigns, business development and expanding Zenergy’s service offerings.



CARONE Wines + Spirits / Vins + Spiritueux

• Canada
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing + Sales Director & Owner

  • 1999 - Present

  Responsible for all sales and MARCOM initiatives for the wine company and its numerous brands - CARONE, APEX, ITALUS, BIN 33, VENICE, VERITA, UTICA, BRERETON, BLACK RAVEN and more in development. Responsible for all sales and MARCOM initiatives for the wine company and its numerous brands - CARONE, APEX, ITALUS, BIN 33, VENICE, VERITA, UTICA, BRERETON, BLACK RAVEN and more in development.



Université Laval - Formation en entrepreneuriat agricole

• Formatrice, Faculté des sciences de l'agriculture et de l'alimentation

  • 2017 - 2018

  Formatrice - Créativité, l’innovation et les opportunités d’affaires La Plateforme de formation en entrepreneuriat agricole offre un encadrement personnalisé par des coaches dans un milieu propice à la réussite. Formatrice - Créativité, l’innovation et les opportunités d’affaires La Plateforme de formation en entrepreneuriat agricole offre un encadrement personnalisé par des coaches dans un milieu propice à la réussite.



Canadian Investor Relations Institute (CIRI)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Event Manager + Administrator

  • 2005 - 2012

  Responsible for the Quebec Chapter events and working alongside the Board of Directors in order to execute mandates on both a provincial and national level including, but not limited to: • Strategic planning • Membership • Communications • Financials • Social media • Event management • Varia Responsible for the Quebec Chapter events and working alongside the Board of Directors in order to execute mandates on both a provincial and national level including, but not limited to: • Strategic planning • Membership • Communications • Financials • Social media • Event management • Varia



JK Communications

• Montreal, Canada Area

• Project Manager

  • 2003 - 2005

  Falling in love with the face-paced agency environment, Sarah took on the challenge of managing an emerging advertising and graphic design firm where she aided in the strategic growth of the company's B2C and B2B environments. Falling in love with the face-paced agency environment, Sarah took on the challenge of managing an emerging advertising and graphic design firm where she aided in the strategic growth of the company's B2C and B2B environments.



MBC Capital Markets Advisors

• Canada
• Capital Markets
• 1 - 100 Employee

• Project Coordinator

  • 2000 - 2003

  Sarah joined this financial communications agency in 2000 and led media and investor relations, event planning, corporate communications and competitive analysis for more than 10 publicly traded companies in a variety of industries. • Responsible for all liaisons with both English and French media (calls, distribution of emails, pitches, follow-ups, coordination, etc.) • Event coordination (annual general meetings, press conferences, analyst tours, VIP and gala events) • Propose… Show more Sarah joined this financial communications agency in 2000 and led media and investor relations, event planning, corporate communications and competitive analysis for more than 10 publicly traded companies in a variety of industries. • Responsible for all liaisons with both English and French media (calls, distribution of emails, pitches, follow-ups, coordination, etc.) • Event coordination (annual general meetings, press conferences, analyst tours, VIP and gala events) • Propose new marketing and communication strategies and solutions for companies in various industries • Research, modification and presentation of public relations materials (i.e. press releases, contact reports, analyst memos) • Primary liaison between public companies and stock exchanges (NYSE, NASDAQ, TSX) • Create financial and non-financial requirements for publicly traded companies (i.e. investor fact sheets, presentations) • Proof read English material (financial and non-financial) • Responsible for administrative operations (pricing plans, billing, computer networking, etc.) • Create and ensure the maintenance and validity of various databases (investor, media and analysts) Show less Sarah joined this financial communications agency in 2000 and led media and investor relations, event planning, corporate communications and competitive analysis for more than 10 publicly traded companies in a variety of industries. • Responsible for all liaisons with both English and French media (calls, distribution of emails, pitches, follow-ups, coordination, etc.) • Event coordination (annual general meetings, press conferences, analyst tours, VIP and gala events) • Propose… Show more Sarah joined this financial communications agency in 2000 and led media and investor relations, event planning, corporate communications and competitive analysis for more than 10 publicly traded companies in a variety of industries. • Responsible for all liaisons with both English and French media (calls, distribution of emails, pitches, follow-ups, coordination, etc.) • Event coordination (annual general meetings, press conferences, analyst tours, VIP and gala events) • Propose new marketing and communication strategies and solutions for companies in various industries • Research, modification and presentation of public relations materials (i.e. press releases, contact reports, analyst memos) • Primary liaison between public companies and stock exchanges (NYSE, NASDAQ, TSX) • Create financial and non-financial requirements for publicly traded companies (i.e. investor fact sheets, presentations) • Proof read English material (financial and non-financial) • Responsible for administrative operations (pricing plans, billing, computer networking, etc.) • Create and ensure the maintenance and validity of various databases (investor, media and analysts) Show less



Interfacing.

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 1999 - Sep 2000

  • Manage and coordinate all marketing and communications activities (i.e. marketing, needs and competitive analysis’) between sales, service and research and development teams • Aided in the direction of product definition, position and evolution • Provided tools to shorten the sales cycle by writing, designing and coordinating all company collateral (i.e. data sheets, product packaging, white papers, case histories, presentations, etc.) • Coordinate public relations activities (i.e… Show more • Manage and coordinate all marketing and communications activities (i.e. marketing, needs and competitive analysis’) between sales, service and research and development teams • Aided in the direction of product definition, position and evolution • Provided tools to shorten the sales cycle by writing, designing and coordinating all company collateral (i.e. data sheets, product packaging, white papers, case histories, presentations, etc.) • Coordinate public relations activities (i.e. industry analysts, editorials) • Design, create/write and coordinate advertising, newsletters and press releases • Research, organize, coordinate and participate in events (i.e. trade shows, user conferences, seminars) • Internet/Intranet conceptualization, graphical design coordination, content and validation • Creation and distribution/presentation of sales tools (i.e. collateral, presentations) • Plan and coordinate all aspects of new product launches (product components, collateral, events, promotions, etc.) • Build, negotiate and maintain relationships with partners and distributors/resellers • Organized, developed and conducted sales trainings for distributors/resellers Show less • Manage and coordinate all marketing and communications activities (i.e. marketing, needs and competitive analysis’) between sales, service and research and development teams • Aided in the direction of product definition, position and evolution • Provided tools to shorten the sales cycle by writing, designing and coordinating all company collateral (i.e. data sheets, product packaging, white papers, case histories, presentations, etc.) • Coordinate public relations activities (i.e… Show more • Manage and coordinate all marketing and communications activities (i.e. marketing, needs and competitive analysis’) between sales, service and research and development teams • Aided in the direction of product definition, position and evolution • Provided tools to shorten the sales cycle by writing, designing and coordinating all company collateral (i.e. data sheets, product packaging, white papers, case histories, presentations, etc.) • Coordinate public relations activities (i.e. industry analysts, editorials) • Design, create/write and coordinate advertising, newsletters and press releases • Research, organize, coordinate and participate in events (i.e. trade shows, user conferences, seminars) • Internet/Intranet conceptualization, graphical design coordination, content and validation • Creation and distribution/presentation of sales tools (i.e. collateral, presentations) • Plan and coordinate all aspects of new product launches (product components, collateral, events, promotions, etc.) • Build, negotiate and maintain relationships with partners and distributors/resellers • Organized, developed and conducted sales trainings for distributors/resellers Show less