Associate Director of Experience Strategy

• Jun 2020 - Present

Experience strategy sounds nebulous right? I sit at the intersection of helping to define what the experience should be and how it functions through the lens of various customer sets. At its core, this role is about asking questions and problem solving to net out an experience that aligns BX and CX goals.

Associate Director of Commerce

• Jun 2019 - Jun 2020

Senior Analyst, Strategy & Insights

• Dec 2017 - May 2019

Content Manager

• Jan 2017 - Dec 2017

Content Developer

• Sep 2014 - Dec 2016

Rockfish Digital is not your average marketing agency. In fact, its not average at all and neither are the people it hires. As a member of the content strategy team that feeds into the larger strategy team, I get to guide and consult iconic brands and companies on key decisions that move the needle. At Rockfish, I've had the exclusive ability to hack away at real-time problems for our strategic partners and devise solutions to put them in the forefront of their industry. I'm helping to… Show more Rockfish Digital is not your average marketing agency. In fact, its not average at all and neither are the people it hires. As a member of the content strategy team that feeds into the larger strategy team, I get to guide and consult iconic brands and companies on key decisions that move the needle. At Rockfish, I've had the exclusive ability to hack away at real-time problems for our strategic partners and devise solutions to put them in the forefront of their industry. I'm helping to redefine what innovation means in the digital space. As a content developer I also get to work intricately in the shopper marketing space to ensure our partners are represented adequately and accurately from a content perspective within key e-commerce channels. I leverage the best digital assets and overall strategy to create compelling stories that align with the brand and resonate with shoppers. I also focus on more traditional content strategy where I work closely with UX and design to create cohesive redesign concepts that bring the best elements of an online experience to life.

Specialist

• Mar 2011 - Aug 2014

At WrightIMC, I have worked with multiple facets of digital marketing. As a team leader, I implement best practices in online marketing to build meaningful connections for my clients. My experience includes working with SEM techniques, creating useful content and developing strategic plans to reach desired goals. As a WIMC Specialist my duties include: Research and develop strategies for client content: blogs, social media, infographics Provide recommendations for and manage… Show more At WrightIMC, I have worked with multiple facets of digital marketing. As a team leader, I implement best practices in online marketing to build meaningful connections for my clients. My experience includes working with SEM techniques, creating useful content and developing strategic plans to reach desired goals. As a WIMC Specialist my duties include: Research and develop strategies for client content: blogs, social media, infographics Provide recommendations for and manage social media content for client properties Create website copy with improved SEO and PPC strategies implemented for testing and review Lead strategic and creative brainstorming sessions Lead research and development of creative projects Deliver reports based on analytics and market research Work with cross-functional teams to ensure alignment of strategies Communicate with clients on goals and strategies I'm familiar with the following tools, platforms and channels: Mircosoft Office Suite, Google Analytics, Google Adwords, Webmaster Tools, RavenTools, MOZ, MajesticSEO, Buzzstream, Facebook Insights, Topsy, MutualMind, Klout, Tweetdeck, Hootsuite, Bitly, Sprout Social, WordPress, Drupal, Joomla, Google+, YouTube, Facebook, Twitter, Foursquare, Instagram, Vine, Pinterest, Stumbleupon, Reddit, Tumblr and LinkedIn etc. Basic understanding of HTML/CSS. Show less At WrightIMC, I have worked with multiple facets of digital marketing. As a team leader, I implement best practices in online marketing to build meaningful connections for my clients. My experience includes working with SEM techniques, creating useful content and developing strategic plans to reach desired goals. As a WIMC Specialist my duties include: Research and develop strategies for client content: blogs, social media, infographics Provide recommendations for and manage… Show more At WrightIMC, I have worked with multiple facets of digital marketing. As a team leader, I implement best practices in online marketing to build meaningful connections for my clients. My experience includes working with SEM techniques, creating useful content and developing strategic plans to reach desired goals. As a WIMC Specialist my duties include: Research and develop strategies for client content: blogs, social media, infographics Provide recommendations for and manage social media content for client properties Create website copy with improved SEO and PPC strategies implemented for testing and review Lead strategic and creative brainstorming sessions Lead research and development of creative projects Deliver reports based on analytics and market research Work with cross-functional teams to ensure alignment of strategies Communicate with clients on goals and strategies I'm familiar with the following tools, platforms and channels: Mircosoft Office Suite, Google Analytics, Google Adwords, Webmaster Tools, RavenTools, MOZ, MajesticSEO, Buzzstream, Facebook Insights, Topsy, MutualMind, Klout, Tweetdeck, Hootsuite, Bitly, Sprout Social, WordPress, Drupal, Joomla, Google+, YouTube, Facebook, Twitter, Foursquare, Instagram, Vine, Pinterest, Stumbleupon, Reddit, Tumblr and LinkedIn etc. Basic understanding of HTML/CSS. Show less

Event Management, Social Media and PR Intern

• Oct 2011 - Mar 2012

Front House Management (FHM) is an independently owned fashion show management start-up. FHM's goal is to produce and manage high quality fashion events as well as attract and introduce eligible talent to the fashion world. As an intern, I worked to gain experience in event planning and execution. I was the liaison for press, photographers, sponsors and vendors. I managed the Twitter account to build anticipation of the event and live-tweeted for added coverage. I also had the… Show more Front House Management (FHM) is an independently owned fashion show management start-up. FHM's goal is to produce and manage high quality fashion events as well as attract and introduce eligible talent to the fashion world. As an intern, I worked to gain experience in event planning and execution. I was the liaison for press, photographers, sponsors and vendors. I managed the Twitter account to build anticipation of the event and live-tweeted for added coverage. I also had the opportunity to manage event details that included community outreach, set-up, ticket sales, seating arrangements and interacting with special guests. Show less Front House Management (FHM) is an independently owned fashion show management start-up. FHM's goal is to produce and manage high quality fashion events as well as attract and introduce eligible talent to the fashion world. As an intern, I worked to gain experience in event planning and execution. I was the liaison for press, photographers, sponsors and vendors. I managed the Twitter account to build anticipation of the event and live-tweeted for added coverage. I also had the… Show more Front House Management (FHM) is an independently owned fashion show management start-up. FHM's goal is to produce and manage high quality fashion events as well as attract and introduce eligible talent to the fashion world. As an intern, I worked to gain experience in event planning and execution. I was the liaison for press, photographers, sponsors and vendors. I managed the Twitter account to build anticipation of the event and live-tweeted for added coverage. I also had the opportunity to manage event details that included community outreach, set-up, ticket sales, seating arrangements and interacting with special guests. Show less

Student Assistant (President's Office)

• Aug 2007 - May 2010

As a student assistant in the President's Office, my work ethic was a necessary skill for a team that depended on organization and a detailed eye to accomplish its goals. I was in charge of organizing and maintaining the SharePoint filing system. My job also included monitoring and reporting daily mentions of the University from various media sources. Towards the end of my term, my role transitioned to working cross-functionally with other campus departments and external organizations… Show more As a student assistant in the President's Office, my work ethic was a necessary skill for a team that depended on organization and a detailed eye to accomplish its goals. I was in charge of organizing and maintaining the SharePoint filing system. My job also included monitoring and reporting daily mentions of the University from various media sources. Towards the end of my term, my role transitioned to working cross-functionally with other campus departments and external organizations to schedule appearances and organize events. Show less As a student assistant in the President's Office, my work ethic was a necessary skill for a team that depended on organization and a detailed eye to accomplish its goals. I was in charge of organizing and maintaining the SharePoint filing system. My job also included monitoring and reporting daily mentions of the University from various media sources. Towards the end of my term, my role transitioned to working cross-functionally with other campus departments and external organizations… Show more As a student assistant in the President's Office, my work ethic was a necessary skill for a team that depended on organization and a detailed eye to accomplish its goals. I was in charge of organizing and maintaining the SharePoint filing system. My job also included monitoring and reporting daily mentions of the University from various media sources. Towards the end of my term, my role transitioned to working cross-functionally with other campus departments and external organizations to schedule appearances and organize events. Show less

Legal Intern

• May 2009 - Aug 2009

As a legal intern at OwensHervey PLLC, I was able to get in on the ground floor of finding potential new client opportunities. After initially qualifying candidates, I researched case history to determine if the case was a viable for the firm. I was also tasked with preparing legal documents for the attorneys to use in their on-going strategies. As a legal intern at OwensHervey PLLC, I was able to get in on the ground floor of finding potential new client opportunities. After initially qualifying candidates, I researched case history to determine if the case was a viable for the firm. I was also tasked with preparing legal documents for the attorneys to use in their on-going strategies.

Human Resources Intern

• Jun 2007 - Aug 2007

MW Logistics is a privately owned company that specializes as a third party manager of transportation operations throughout the country. During the summer of 2007, I interned for this company in their human resources department. This internship provided me with a insight to the unique and complex dimensions of corporate structure and culture. Under the leadership of Mrs. Tiffany Obara, I had a hands-on experience developing the internal Continuing Logistics Education and Workplace… Show more MW Logistics is a privately owned company that specializes as a third party manager of transportation operations throughout the country. During the summer of 2007, I interned for this company in their human resources department. This internship provided me with a insight to the unique and complex dimensions of corporate structure and culture. Under the leadership of Mrs. Tiffany Obara, I had a hands-on experience developing the internal Continuing Logistics Education and Workplace Writing Skills Workshop programs. The purpose of these initiatives was to provide employees with proactive tools that they could use to preform their job more effectively. I worked closely with Mrs. Obara to redefine the company's structure which included outlining position responsibilities and creating a platform for performance appraisals. I was also tasked with managing the recruiting process for the fall intern session and maintaining records of current employees. Show less MW Logistics is a privately owned company that specializes as a third party manager of transportation operations throughout the country. During the summer of 2007, I interned for this company in their human resources department. This internship provided me with a insight to the unique and complex dimensions of corporate structure and culture. Under the leadership of Mrs. Tiffany Obara, I had a hands-on experience developing the internal Continuing Logistics Education and Workplace… Show more MW Logistics is a privately owned company that specializes as a third party manager of transportation operations throughout the country. During the summer of 2007, I interned for this company in their human resources department. This internship provided me with a insight to the unique and complex dimensions of corporate structure and culture. Under the leadership of Mrs. Tiffany Obara, I had a hands-on experience developing the internal Continuing Logistics Education and Workplace Writing Skills Workshop programs. The purpose of these initiatives was to provide employees with proactive tools that they could use to preform their job more effectively. I worked closely with Mrs. Obara to redefine the company's structure which included outlining position responsibilities and creating a platform for performance appraisals. I was also tasked with managing the recruiting process for the fall intern session and maintaining records of current employees. Show less