Tropic Skincare Ambasador

• Nov 2018 - Present

Tropic are a vegan and cruelty free skincare company, with a naturally derived range that is free from parabens, synthetic fragrances and toxic chemicals. They are devoted to creating a beauty range using only the purest ingredients, with a core skincare range that is 100% naturally derived. They label their products honestly, using plain English, so you know exactly what you’re using on your skin, and use only the richest, most nutritious premium ingredients to ensure they are effective on all skin types, even the most sensitive. Talk to me about becoming an ambassador or hosting a pamper party around your family and work commitments. Show less

Senior Education Expert

• Mar 2022 - Present

Owner

• Jun 2010 - Aug 2022

After working for many of Yorkshire's biggest PR agencies, I am now the owner of a small, hard working PR agency specialising in leisure, travel, food & drink and retail clients, including: Best Western Hotels GB, The Michelin Food Tour, The Business Growth Fund, Lockwoods, Fun Shack UK Ltd, JLL and Smithers Viscient EU. I offer a full range of marketing communications, from press office activity to strategic PR plans, to online content management. Please call me if you think I could help your business launch or drive brand awareness. Show less

Head of PR

• Aug 2003 - Jul 2010

Joined in 2003 and was Head of PR in 2006, through good work not killing staff off. I loved this agency, a fun and vibrant place to work where I really pushed myself to deliver ideas, content and great media coverage for clients as well as driving new business across the agency. I only left after having my little daughter and to work for myself to get a work/life balance. Key skills: maintaining quality coverage; communications advice; hands on event management and press launches; ideas generation; marketing, design and social media strategies. Clients included key retail national motor accounts; regional house builders; The Co-op, key regional government backed organisations; luxury hotels and England Netball. I implemented a Payment by Results scheme which really helped clients understand in a tangible way, what the PR campaigns could achieve. Talk to me about this if you feel it would help. Show less

Freelance Comms Consultant

• Jan 2002 - Jul 2003

Setting myself up in business I networked and called my roller-deck (yes I did use one) of client contacts and began work as a freelance PR professional for a cross section of clients. During this time I advised and implemented PR strategies for NHS Direct, Quantro Restaurant, MIRA, News Archives USA & UK, Frankie & Benny’s, Lister Healthcare, Leeds College of Technology, VET MRI and Music Zone. Setting myself up in business I networked and called my roller-deck (yes I did use one) of client contacts and began work as a freelance PR professional for a cross section of clients. During this time I advised and implemented PR strategies for NHS Direct, Quantro Restaurant, MIRA, News Archives USA & UK, Frankie & Benny’s, Lister Healthcare, Leeds College of Technology, VET MRI and Music Zone.

Account Manager

• Mar 2001 - Dec 2001

Came in to help grow the PR department of this media company. Working with the Head of PR across various trade & business accounts, including Lister Healthcare and Music Zone. Came in to help grow the PR department of this media company. Working with the Head of PR across various trade & business accounts, including Lister Healthcare and Music Zone.

Account Manager

• Jan 2000 - Jan 2001

Account Manager for growing PR department working with commercial and business clients. Team of three. Account Manager for growing PR department working with commercial and business clients. Team of three.

Account Manager

• Jul 2000 - Dec 2000

While longer in the tooth than many PR graduates (now 30) I was selected from a live pitch to work as PR account manager for Sinclair Mason. I worked on b2b, b2c and trade accounts and new business. Clients here were very diverse and I leant to turn my hand to many industries, including: Leeds General Hospital, BT, Gas Flair, International Finance & Enterprise Week, homeshopping.co.uk and the teenage sensation which I brought into the business, called Dubit.co.uk. I managed three executives, including training. I learned a great deal here about agency life and left to give it a go on my own. Show less

PR Consultant

• Jul 1997 - Aug 1998

I worked in the food press office for this iconic brand, which was then the much-loved M&S. A fascinating time to work there at the start of its fall from grace and internal board disputes. My role was to manage internal & external events as well as national PR coverage. I personally generated over £2m of coverage for The Christmas & Summer Road Shows, and Rosemary Connelly’s Healthy Eating. I was also involved with crisis management during food scares and customer complaints. I worked in the food press office for this iconic brand, which was then the much-loved M&S. A fascinating time to work there at the start of its fall from grace and internal board disputes. My role was to manage internal & external events as well as national PR coverage. I personally generated over £2m of coverage for The Christmas & Summer Road Shows, and Rosemary Connelly’s Healthy Eating. I was also involved with crisis management during food scares and customer complaints.

Assistant Buyer

• Jan 1992 - Aug 1993

My next step was in the prestigious, world-renowned department store, Harrods. Here I was responsible for the buying of various designers including Oui Set and Betty Barclay and a 'hot pop up' shop. I ran a department that turned over £1m a season. My role also included staff training, recruitment, motivation, selling skills, stock taking, merchandising. Plus guiding customers out of the store during some of the awful bomb explosions we had, luckily no one hurt while I was there. My next step was in the prestigious, world-renowned department store, Harrods. Here I was responsible for the buying of various designers including Oui Set and Betty Barclay and a 'hot pop up' shop. I ran a department that turned over £1m a season. My role also included staff training, recruitment, motivation, selling skills, stock taking, merchandising. Plus guiding customers out of the store during some of the awful bomb explosions we had, luckily no one hurt while I was there.

Manager

• Dec 1988 - Dec 1991

My love of all things fashion guided me to my first role after school with London's most up-and-coming designer, Karen Millen. I managed the high turnover, King’s Road branch and was responsible for budgets, staff motivation and training, merchandising, stock takes and banking. I also worked as manager at the South Kensington flagship store and Kingston. My love of all things fashion guided me to my first role after school with London's most up-and-coming designer, Karen Millen. I managed the high turnover, King’s Road branch and was responsible for budgets, staff motivation and training, merchandising, stock takes and banking. I also worked as manager at the South Kensington flagship store and Kingston.