Experience

Strategic Marketing Consulting, LLC

• Advertising Services
• 1 - 100 Employee

• Owner

  • Nov 2014 - Present

  With more than 20 years of marketing experience, including in small business, corporate, and government environments, I provide strategic marketing advice to businesses to increase revenue, expand the effectiveness of marketing and BD efforts, raise client awareness, and reinforce market positioning. My areas of expertise include advising businesses on developing growth strategies, marketing plans, marketing campaigns, and social media strategies. My clients include small and medium businesses in many different industries, including infrastructure and engineering, retail, restaurants, and service-based businesses. WBE certified with the City of Boston and Commonwealth of Massachusetts.



City of Boston, Office of Small Business

• Marketing Technical Assistance Provider for Small Businesses in Boston

  • Jan 2017 - Present

  Working with small and emerging businesses in Boston, I provide marketing and growth strategies and plans to help these businesses grow. From retail to juice companies, cafes to professional services firms, I work closely with business owners to develop growth and marketing strategies and plans. Working with small and emerging businesses in Boston, I provide marketing and growth strategies and plans to help these businesses grow. From retail to juice companies, cafes to professional services firms, I work closely with business owners to develop growth and marketing strategies and plans.



wiseHer

• United States
• Business Skills Training
• 1 - 100 Employee

• Marketing and Growth Strategist

  • Oct 2019 - Present

  wiseHer provides on-demand advice for women in business, career and life. wiseHer helps women start, build and grow their businesses or rise higher in their corporate careers by connecting them with hand-selected, world-class experts from around the globe. Experts get paid a fee for their time and users get the quick answers they need to help them succeed and go farther, faster, wiseHer.Schedule a call with me today >> http://www.wiseher.com/ wiseHer provides on-demand advice for women in business, career and life. wiseHer helps women start, build and grow their businesses or rise higher in their corporate careers by connecting them with hand-selected, world-class experts from around the globe. Experts get paid a fee for their time and users get the quick answers they need to help them succeed and go farther, faster, wiseHer.Schedule a call with me today >> http://www.wiseher.com/



Cambridge Systematics, Inc.

• United States
• Truck Transportation
• 200 - 300 Employee

• Chief of Administration

  • May 2011 - Oct 2014

  Responsible for the strategic direction and overall corporate alignment of corporate administrative functions for 300 person consulting firm, including: Human Resources, Information Technology, Marketing, Creative Services, and Facilities. Brings 20 years of experience in the areas of management, process improvement, information systems, marketing, and corporate communication. Significant accomplishments include:Served as a member of Executive Committee providing strategic direction for firm.Developed and implemented 5-year IT Strategic Plan to improve technology infrastructure. Aspects of the plan included IT security (FISMA compliant), mobility, collaboration, and connectivity for all staff, including remote and travelling staff.Developed and implemented performance management scorecards for all administrative functions to communicate the status of current and projected projects as well as financial metrics.Served as Interim HR Director for 6 months while recruiting for permanent Director. Responsible for benefits administration, HR compliance activities, annual review process, insurance open enrollment, and staff management.Managed and negotiated leases for all domestic and international offices.Served as Interim IT Director for several months while recruiting for permanent Director. Managed staff, ensured department goals were being met, gathered feedback as company started development of IT Strategic Plan.

• Principal and Director of Marketing

  • Sep 2005 - May 2011

  Provided overall direction and management of Marketing and Business Development activities for growing consulting firm, including strategic marketing initiatives, business development strategy, marketing resources and information systems, and the corporate-wide marketing communications program. Led CS’ client relationship management program; assisted in target market selection and competitive analysis of target markets; developed the firm’s overall web strategic plan with input from all business units; and provided marketing and business development training to staff. Oversaw proposal process and managed a 144% increase in proposal volume by streamlining process, redefining corporate marketing priorities, and reallocating staff resources.

• Marketing Manager

  • May 1997 - May 2005

  Instrumental in the development of first Marketing Department. Was responsible for overall management of Department staff and activities. Developed and implemented annual Marketing Department strategic plan and budget. Established marketing policies and procedures for the firm. Provided overall management of the corporate identity program and communications program, including development of all collateral materials, advertisements, direct mail campaigns, press releases, and trade show activity. Led Web Task Force in development and launch of new web site, including research, design, content, and promotion strategy. Managed firm’s web presence. Provided oversight and QA/QC of all major proposal efforts and presentations, including communications strategy, handouts and visual aids, editing and proofing, and presentation skills assessment. Led the development and implementation of a corporate-wide lead tracking system. Was responsible for lead tracking and assistance with proposal go/no go decisions and strategy. Provided input into company’s business development strategies. Developed Department information systems and integrated and streamlined Department processes to utilize systems most effectively.

• Senior Marketing Coordinator

  • May 1996 - May 1997

  Responsible for corporate lead tracking and assistance with proposal go/no go decisions and strategy. Maintained corporate lead tracking database and generated weekly leads updates for business development meetings. Attended business development meetings. Assigned proposal work to other department staff. Provided leadership and training on pro-posal strategy and coordination to staff. Coordinated major proposal efforts and presentations, including strategy, writing of sections, editing and proofing, handouts and visual aids, and presentation skills assessment. Interacted with technical and production staff in coordination of proposal product.

• Marketing Coordinator

  • Sep 1993 - Apr 1996

  Provided support to business lines for all marketing needs, including proposal coordination, lead tracking, direct mail, and public relations activities. Coordinated all major proposal efforts and presentations, including strategy, handouts and visual aids, editing and proofing, and presentation skills assessment. Interacted with technical and production staff in coordination of proposal product.