Experience

QRrabbit

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2020 - Present

  Imagine a direct digital engagement with your TV audience... Now it's possible.If your brand earns revenue from TV--in any form--QRrabbit can help expand your reach, and enhance ROI on your ad spending. Let's talk about it!



Walmart

• United States
• Retail
• 700 & Above Employee

• Media Specialist

  • Jun 2014 - Sep 2020

  • Involved in the Broadcast Upfront from analyzing the mix, CPM increase, and rate of change, to obtaining added value based on the fluctuation of spend level.• Used various research tools to aid in pre-quarter allocations so that brands can effectively reach the demographics that the networks guarantee.• Negotiate scatter buys based on historic data.• Oversee a large volume of brands and ensure that each brand’s goal GRPs and dollars are met.• Complete post-buy analysis to… • Involved in the Broadcast Upfront from analyzing the mix, CPM increase, and rate of change, to obtaining added value based on the fluctuation of spend level.• Used various research tools to aid in pre-quarter allocations so that brands can effectively reach the demographics that the networks guarantee.• Negotiate scatter buys based on historic data.• Oversee a large volume of brands and ensure that each brand’s goal GRPs and dollars are met.• Complete post-buy analysis to determine brands’ and networks’ deliveries.• Train assistant media buyers on the buying process, usage of data systems, and day-to-day maintenance of inventory. Show more Show less



The Martin Agency

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Research Analyst

  • Jan 2009 - Nov 2011

  Marketing Research analyst.