Sarah Feroz Aziz
Assistant Brand Manager at RapidCompute- Claim this Profile
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Bio
Credentials
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McKinsey Forward Program
McKinsey & CompanyDec, 2022- Oct, 2024
Experience
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RapidCompute
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Pakistan
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IT Services and IT Consulting
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1 - 100 Employee
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Assistant Brand Manager
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Sep 2022 - Present
- Responsible for end-to-end digital marketing across all channels such as social media, publicrelations, newsletters, and website for all three brands (Rapid | StartSmart | Titanium)- Branding and Marketing Support to other teams such as creating sales collateral, presentations,and branding material with a turnaround time of 3-4 days- Research and advise on partnerships and diversification into adjacent and complementaryverticals
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Senior Marketing Executive
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Dec 2021 - Sep 2022
- Planning and execution of a complete 360 degree campaign for the launch of new product - Cobolt(Powered by OpenStack)- Planning and Execution of Offline events for retention of existing customers.- Focus on LinkedIn as a primary platform resulting in 112% organic growth of our audience and9% growth in brand awareness.
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Marketing Executive
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Aug 2020 - Nov 2021
- Planning & Execution of the Rapid Brand Relaunch across all online and offline channels (Social Media | PR | Marketing Collateral and Merchandise | Offline Event)- Research and Development for an Upcoming Consumer Brand (UI/UX and Content development of customer portal and website)
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Shan Foods Private Limited
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Pakistan
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Food Production
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700 & Above Employee
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Project Resource
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Jan 2020 - Jun 2020
Project Background: Exploring consumption patterns and ethnic preferences of overseas Indians -Strategic research to develop a comprehensive customer profile understanding and carried out a competitive landscape analysis. -Based on the research conducted, a revised product portfolio and communication plan was suggested. Project Background: Exploring consumption patterns and ethnic preferences of overseas Indians -Strategic research to develop a comprehensive customer profile understanding and carried out a competitive landscape analysis. -Based on the research conducted, a revised product portfolio and communication plan was suggested.
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Institute of Business Administration
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Pakistan
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Education Administration Programs
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700 & Above Employee
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Executive Assistant - Marketing
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Jan 2019 - May 2020
Teaching Assistant for various marketing courses: Principles of Marketing and Consumer Behavior. Teaching Assistant for various marketing courses: Principles of Marketing and Consumer Behavior.
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Colgate-Palmolive
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1 - 100 Employee
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Marketing Intern
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Jun 2019 - Aug 2019
- Devised a holistic on- ground plan for educating customers of the benefits of the dishwashing liquid. - Planned and executed Door to Door Sales drive across KLI, resulting in 150,000 productive contacts. - Devised an in-store and digital launch plan for the premium variant with the name of Soft Feel. - Devised a holistic on- ground plan for educating customers of the benefits of the dishwashing liquid. - Planned and executed Door to Door Sales drive across KLI, resulting in 150,000 productive contacts. - Devised an in-store and digital launch plan for the premium variant with the name of Soft Feel.
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TCS E-COM
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Brazil
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Chemical Manufacturing
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1 - 100 Employee
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Assistant Brand Manager
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Sep 2017 - Sep 2018
- Yayvo Black Friday 2017 Branding activities (BTL at DMC, POS and Digital Signages) - IsMay 2018 (Offline – Digital – PR) - Team Lead for the Yayvo Brand Ambassador and Offline Sales Force. - Quarterly Campaign Management (Ideation – Execution – Evaluation) - Yayvo Black Friday 2017 Branding activities (BTL at DMC, POS and Digital Signages) - IsMay 2018 (Offline – Digital – PR) - Team Lead for the Yayvo Brand Ambassador and Offline Sales Force. - Quarterly Campaign Management (Ideation – Execution – Evaluation)
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EFU Life Assurance Ltd.
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Insurance
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700 & Above Employee
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Project Intern
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Jan 2017 - Jun 2017
Project Background: Life Insurance for the Masses - Evaluating the change in the target market for Life Insurance. The project requires the following objectives to be met: Identifying the countries/markets where micro/inclusive/mass market insurance has been really successful. Identifying new product ideas catering to this segment specially within Pakistan. Assess and analyses the structure and performance of these products and the technological support needed for them. Recommendations on how these products can be incorporated within our local framework. Show less
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National Foods Limited
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing Intern
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Jun 2016 - Jul 2016
Development of a Global Market Profile for the International Markets; including demographics, competition and retail landscape. Analysis of NFL’s BTL Drives in UK. Developed a Market Visit Feedback Form and its Manual for the users (upper management). Development of a Global Market Profile for the International Markets; including demographics, competition and retail landscape. Analysis of NFL’s BTL Drives in UK. Developed a Market Visit Feedback Form and its Manual for the users (upper management).
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Education
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2018 - 2020
Institute of Business Administration
Masters in Business Administration, Marketing -
2013 - 2017
Institute of Business Administration
Bachelors in Business Administration, Marketing/Marketing Management, General -
2011 - 2013
The Lyceum School
A Levels, Business/Commerce, General -
2008 - 2011
Beaconhouse School System
O Levels, Business/Commerce
Community
