Sara Heddleston
Associate Director, Audience Development at World of Good Brands- Claim this Profile
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Bio
Experience
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World of Good Brands
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Internet Publishing
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1 - 100 Employee
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Associate Director, Audience Development
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Aug 2019 - Present
📢 Leaf Group Media Brands is now World of Good Brands 📢 As a Sr. Manager of Audience Development, it is my goal to grow and optimize OnlyInYourState’s distribution channels, to assess and implement innovative tactics at scale, and to empower our editorial teams to create best in class content with audience in mind. And how do I accomplish that? By focusing on interconnected key components of our brand audiences and striving to push them forward: ✉ - Newsletter 👍 - Social 💻 - Content distribution ✔ - Search optimization Show less
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Leaf Group
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Technology, Information and Internet
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200 - 300 Employee
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Sr. Manager, Audience Development
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Aug 2019 - May 2023
⬆ Leaf Group Media Brands is now World of Good Brands ⬆ ⬆ Leaf Group Media Brands is now World of Good Brands ⬆
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Self-Employed
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Real Estate
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1 - 100 Employee
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Independent Consultant
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Jul 2016 - Aug 2019
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ViralNova.com
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United States
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Entertainment Providers
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Managing Editor
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Aug 2014 - Jul 2016
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Salem Web Network
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Video Content Specialist
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May 2013 - Feb 2014
Perform the following duties for Salem Web Network properties:- Finding viral video content- Updating sites with video content, articles, Bible information- Online community moderation- Social media management- Headline writing- Web marketing- Copywriting
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Independent Contractor
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Oct 2012 - May 2013
Perform the following duties for Salem Web Network properties:- Finding viral video content- Updating sites with video content, articles, Bible information- Online community moderation- Social media management- Headline writing- Web marketing- Copywriting
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Freelance Web Marketing Consultant
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Mar 2011 - Oct 2011
Worked with The Karcher Group as a consultant. I advised members of the Web Marketing team on strategies they completed for clients that I managed previously.
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SEM Strategist
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Jul 2010 - Mar 2011
As an SEM Strategist, I handled the web marketing campaigns for 10+ clients of The Karcher Group. I managed SEO, social media, conversion optimization, usability optimization, PPC and other strategies for the clients' websites. I worked with the web marketing and development team at TKG to accomplish the goals that were set for each client.
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RG Digital
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Canada
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Advertising Services
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1 - 100 Employee
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Freelance Web Designer
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Jan 2010 - Jul 2010
I completed the following tasks for RG Digital on various client websites: - Graphic design - Web design - Content updates I completed the following tasks for RG Digital on various client websites: - Graphic design - Web design - Content updates
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Education
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Kent State University
Bachelors, Marketing -
Case Western Reserve University
Chemical Engineering