Experience

HiEnd Accents

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Ecommerce Account Manager

  • Sep 2017 - Mar 2019

  Irving, Texas Managed e-commerce accounts (Amazon, Wayfair, Overstock, Hayneedle, etc.) for large home textiles manufacturer. Ensured regulatory compliance, monitored sales, and worked with marketing team to grow business. • Managed web content through improved descriptors and marketing copy to improve sales by 20%, with annual growth projected to be 40% higher by year-end. • Formulated and execute quarterly, annual sales, and marketing plans for assigned accounts, constantly driving business to meet… Show more Managed e-commerce accounts (Amazon, Wayfair, Overstock, Hayneedle, etc.) for large home textiles manufacturer. Ensured regulatory compliance, monitored sales, and worked with marketing team to grow business. • Managed web content through improved descriptors and marketing copy to improve sales by 20%, with annual growth projected to be 40% higher by year-end. • Formulated and execute quarterly, annual sales, and marketing plans for assigned accounts, constantly driving business to meet sales targets and strategic objectives with assigned accounts. • Closely monitored MAP pricing compliance, notifying and tracking accounts in violation of standards. • Worked with overseas manufacturers to ensure all copy and tags were compliant, accurate, and up to date. • Conducted site-wide item description cleanup resulting in improved customer involvement with content. • Analyzed account assortment and sales data, providing meaningful insights on account performance to increase sales. • Acted as Trade show coordinator, ensuring accurate product and supply shipment, set-up, and break-down. • In cooperation with operations team, ensured complete and on-time order fulfillment, chargeback minimization, and operations metrics compliance. Show less



Woot, Inc.

• United States
• Retail
• 1 - 100 Employee

• Associate Vendor Manager (Associate Buyer)

  • Aug 2014 - Jul 2017

  Carrollton, Tx Performance Impact: Formulated new automation to reprogram company’s most well-known site-wide sale, the “Woot-Off” for development team. Will reduce 2000 man-hours annually, eliminate errors, and enable real-time sales evaluation. Launch Spring 2018. • Increase sales 30+%. Developed strong relationships with vendors to create compelling window and various kitchen category assortment–communicate and strategize. • Create Amazon Seller Central product listings. Drove $1.5 MM kitchen… Show more Performance Impact: Formulated new automation to reprogram company’s most well-known site-wide sale, the “Woot-Off” for development team. Will reduce 2000 man-hours annually, eliminate errors, and enable real-time sales evaluation. Launch Spring 2018. • Increase sales 30+%. Developed strong relationships with vendors to create compelling window and various kitchen category assortment–communicate and strategize. • Create Amazon Seller Central product listings. Drove $1.5 MM kitchen business on Amazon.com, managed all content including detailed selling features and images. • Secure Amazon Marketplace Deal of the Day “Goldbox”, Lightening Deals and Best Deals opportunities. Ensured best product placement by monitoring category and product performance. • Execute monthly Woot-Off events. 140+ individual products per event, manually monitor each product for maximum exposure and selling potential. • Study performance of anchor and driver items to increase event profitability. Compile star performers, interpret data, negotiate new deals with vendors. • Ensure purchase order and sku accuracy; monitor vendor shipments and resolve discrepancies. • Write copy for 1000+ individual items on monthly basis. Expert with succinct, detailed descriptors. • Reduced late events 70% leading effort to develop standards and guidelines for event set-up and execution. Beneficiaries: vendor managers, creative teams. • Improved new hire “onboarding.” Wrote 20-page content management training guide.

• Content Manager / Merchandising

  • Jun 2012 - Aug 2014

  Dallas/Fort Worth Area Oversaw content accuracy for over 1800 individual products each month for features and specifications, copy, shipping, pricing and images. Responsible for 20 weekly Woot Plus events. • Spearheaded effort to develop a standards and guidelines process for event set up and execution that increased the efficiency of the vendor managers and creative teams, along with reducing the amount of late events by over 70%. • Managed monthly Woot-Off events including item set up, categorization of… Show more Oversaw content accuracy for over 1800 individual products each month for features and specifications, copy, shipping, pricing and images. Responsible for 20 weekly Woot Plus events. • Spearheaded effort to develop a standards and guidelines process for event set up and execution that increased the efficiency of the vendor managers and creative teams, along with reducing the amount of late events by over 70%. • Managed monthly Woot-Off events including item set up, categorization of event, and manually monitoring product performance. • Built a reference guide for the vendor managers to implement site consistency standards. • Developed a 20 page on-boarding/training guide for new hires, which encompassed how to be a Content Manager from a beginner’s level.



JCPenney

• United States
• Retail
• 700 & Above Employee

• Internet Execution Senior Specialist - Soft Window

  • Dec 2010 - Mar 2012

  Plano, TX Served as Senior Specialist, tasked with managing the largest jcp.com home business. Managed content accuracy of over 200 window product presentations for copy, SKUs, pricing, and promotional activities. Monitored product performance to adjust navigation and presentation. Held responsibility for content, linking, and timely execution of four landing pages. • Integrated visual navigation on departmental window landing page along with three other category landing pages. • Increased… Show more Served as Senior Specialist, tasked with managing the largest jcp.com home business. Managed content accuracy of over 200 window product presentations for copy, SKUs, pricing, and promotional activities. Monitored product performance to adjust navigation and presentation. Held responsibility for content, linking, and timely execution of four landing pages. • Integrated visual navigation on departmental window landing page along with three other category landing pages. • Increased overall container sales by 40% and product page views by 20%. • Analyzed metrics such as click stream, conversion, product-buying session, container and email reports to optimize online navigation, customer conversion, and sales. • Communicated best practices, results, customer reviews, and opportunities to buying team and upper management weekly. • Hosted quarterly in-depth site walk-through to collaborate ideas for site enhancements and product assortment, along with thorough competitive analysis.

• Internet Execution Specialist–Various Home Departments and Fine Jewelry

  • Jul 2004 - Nov 2010

  Plano, TX Worked in areas of increasing responsibility up to lead specialist for second-largest home division .com business, adult bedding. Managed 300 product presentations for bedding departmental landing page and five category landing pages. Held responsibility for loading pricing for all marketing events online. • Worked closely with buying teams to ensure pricing consistency and consistency with store ads. • Implemented successful new marketing events such as Christmas in July… Show more Worked in areas of increasing responsibility up to lead specialist for second-largest home division .com business, adult bedding. Managed 300 product presentations for bedding departmental landing page and five category landing pages. Held responsibility for loading pricing for all marketing events online. • Worked closely with buying teams to ensure pricing consistency and consistency with store ads. • Implemented successful new marketing events such as Christmas in July, generating over 20% increases in product sales.

• Merchandising Administrative Assistant/Merchandise Support Assistant

  • Oct 2001 - Jun 2004

  Plano, TX Supported various buying units and internet planners in day-to-day operations, including coordinating all travel arrangements, vendor appointments, and expense reports for buyer. Played key role in lot/SKU set-up and pricing. Served as liaison between buying unit and art/copy teams.



Leather Center

• Customer Relations/Hub Support Specialist

  • 1997 - 2001

  Effectively coordinated deliveries and service calls for the Midwest United States region. Conducted monthly internal billing. Acted as liaison between service technicians and corporate office. Organized annual training for store managers/service technicians.



Haverty's Furniture

• Customer Service Represenative

  • Sep 1996 - Jun 1999

  Coppell, TX Managed all aspects of customer relations. Maintained positive working relationships between service technicians and customer service representatives. Facilitated all piece part orders for all DFW store locations.