Experience

Droit

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Brand and Marketing

  • May 2023 - 8 months

  New York City Metropolitan Area

• Brand Marketing and Communications

  • Jul 2021 - May 2023

  New York City Metropolitan Area - First marketing hire - Led and oversaw all brand marketing and communications for a trailblazing FinTech company advancing regulatory compliance for tier 1 global banks and asset managers - Owned external and internal communications around Series B funding round - From RFP to launch, spearheaded award-winning website redesign - Established internal marketing departmental processes - Manage all vendor relations, including onboarding a PR agency, digital… Show more - First marketing hire - Led and oversaw all brand marketing and communications for a trailblazing FinTech company advancing regulatory compliance for tier 1 global banks and asset managers - Owned external and internal communications around Series B funding round - From RFP to launch, spearheaded award-winning website redesign - Established internal marketing departmental processes - Manage all vendor relations, including onboarding a PR agency, digital marketing and web agency, content agency, data analytics tool, and marketing automation platform - Reporting to Chief Administrative Officer



Golub Capital

• United States
• Financial Services
• 700 & Above Employee

• Senior Manager, Integrated Communications

  • Mar 2018 - Jul 2021

  Greater New York City Area - Oversee Golub Capital’s digital presence across the company website, social platforms, advertising and email marketing - Manage external communications, media relations and press inquiries - Manage vendor and agency relations for digital and communications - Reported to the Head of Marketing

• Digital Marketing Manager

  • Mar 2016 - Mar 2018

  Greater New York City Area - Day-to-day maintenance of website and digital content creation - Introduced employee advocacy program for employees to share company news and industry trends - Introduced sales enablement through LinkedIn Sales Navigator - Plan and execute media buying strategy, including print, display, programmatic and search advertising - Project manage distribution and promotion of the quarterly Golub Capital Middle Market Report



Real Chemistry

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jun 2013 - Mar 2016

  Greater New York City Area (Formerly W2O Group) - Develop and implement media and digital strategies - Content creation and marketing for owned channels and thought leadership opportunities - Social media training courses and governance structure for Fortune 500 employees - Media outreach to trade, business and national press - Measure campaigns against performance and business objectives, tying to marketing funnel - Maintain and grow client relationships - Manage resource allocation for a team of… Show more (Formerly W2O Group) - Develop and implement media and digital strategies - Content creation and marketing for owned channels and thought leadership opportunities - Social media training courses and governance structure for Fortune 500 employees - Media outreach to trade, business and national press - Measure campaigns against performance and business objectives, tying to marketing funnel - Maintain and grow client relationships - Manage resource allocation for a team of 10+ and budget management of more than $1 million Show less



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Assistant Account Executive

  • Feb 2013 - Jun 2013

  Atlanta, Ga - Help develop and support global strategies for worldwide product launches and events for HP's commercial printing group - Staff media events at graphics industry tradeshows - Build comprehensive event plans and collaborate with outside vendors and agencies - Coordinate with HP Community Manager to develop social media content and strategy - Lead Digital Groupies internal professional development group for Porter Novelli Atlanta

• Account Coordinator

  • Oct 2011 - Feb 2013

  Greater Atlanta Area - Create social media cheat sheets for HP executives for industry events - Maintain media relations - Develop communication materials and reports using the Adobe Creative Suite - Constructed HP’s online press kit for Drupa 2012, the world’s largest graphics industry tradeshow - Wrote customer profiles for and managed HP microsite and banner ads with partner agency Gyro - Organized the 2012 PN Atlanta Offsite Planning Day, PN Family Picnic and Gatsby Holiday Party

• Intern

  • Jun 2011 - Oct 2011

  Greater Atlanta Area - Contribute ideas in brainstorms for Porter Novelli clients and prospects across practices - Drafted the launch plan for Family Memory Week for Jack and Jill Late Stage Cancer Foundation - Supported Ferrari Rides to Remember charity event



ignition inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Ambassador/Media Hospitality Manager

  • May 2011 - Jun 2011

  Atlanta, Ga



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• 'Stache Media Lifestyle Rep

  • Jan 2011 - May 2011

  Athens, Georgia Area



The University of Georgia

• Higher Education
• 700 & Above Employee

• External Affairs Assistant, Features Writer

  • Feb 2010 - May 2011

  Athens, Ga



Gabrielle Shaw Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2010 - Aug 2010

  London, United Kingdom