Experience

MaryRuth's

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Strategist

  • Jul 2023 - Present

• Marketing Director

  • Oct 2021 - Present



Post Consumer Brands

• United States
• Consumer Goods
• 700 & Above Employee

• Brand Manager

  • Nov 2019 - Oct 2021

  Brand Manager for Three Sisters N/O Division of Post Consumer Brands. Brand Manager for Licensed Brands.



Heathcare, Wellness, Retail, CPG

• Marketing Consultant

  • Jun 2019 - Oct 2019

  Greater Minneapolis-St. Paul Area Consulting for various industries for Project Management, Data Analytics and Marketing Capabilities.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Associate Marketing Manager, Convenience & Foodservice Yogurt

  • Mar 2018 - May 2019

  Lead Brand Management for General Mills Convenience & Foodservice Total Yogurt Portfolio to grow yogurt share(+1pt) and margin growth by unlocking insights across channel (Healthcare, Education, Lodging etc.) and operators to target solutions that align with their needs. ♦ Expanded profitability of most popular single serve offerings by expanding consumer appeal and removing channel entrance barriers. ♦ Led reformulation of most popular yogurt offering to increase usage and… Show more Lead Brand Management for General Mills Convenience & Foodservice Total Yogurt Portfolio to grow yogurt share(+1pt) and margin growth by unlocking insights across channel (Healthcare, Education, Lodging etc.) and operators to target solutions that align with their needs. ♦ Expanded profitability of most popular single serve offerings by expanding consumer appeal and removing channel entrance barriers. ♦ Led reformulation of most popular yogurt offering to increase usage and expand eating occasions.

• Associate Marketing Manager, Yoplait Kids Yogurt

  • Jun 2017 - Feb 2018

  Led Brand Management for Yoplait Kid and Strategic Equity Partnerships across GoGURT & Yoplait Kid Cup. Renovated Brand Experience through meaningful Partnerships & Promotions & Campaigns. ♦ Developed and Launched Sour Patch Kids GoGURT as the most successful line extension in GG history exceeding plan by +300%. ♦ Developed and managed Kid Partnerships with equity partners, including Marvel, Disney, Nickelodeon & Mondelez to increase contract flexibility and shift Kid Cup equity… Show more Led Brand Management for Yoplait Kid and Strategic Equity Partnerships across GoGURT & Yoplait Kid Cup. Renovated Brand Experience through meaningful Partnerships & Promotions & Campaigns. ♦ Developed and Launched Sour Patch Kids GoGURT as the most successful line extension in GG history exceeding plan by +300%. ♦ Developed and managed Kid Partnerships with equity partners, including Marvel, Disney, Nickelodeon & Mondelez to increase contract flexibility and shift Kid Cup equity strategy to increase turns +15%.

• Senior Marketing Associate, Yoplait Kids Yogurt

  • Oct 2015 - May 2017

  Provided key Marketing Support across established & emerging Yoplait Kids brands to drive best in class execution of highly complex projects, uncover portfolio opportunities through sales, market and consumer, and manage team budgets. ♦ Designed Brand Business Plan and Reformulation of Yoplait Kids Whole Milk to better meet mom’s needs and managed all execution and launch plans. ♦ Managed complex sizing redesign of entire Kid Yogurt Portfolio with no distribution loss.

• Senior Marketing Associate, Big G Cereal Strategic Growth Customers

  • Jun 2014 - Sep 2015

  Led project management and reporting across key customers - Target, Club, Small Format, Kroger, Publix, Safeway and Multicultural Markets – in cereal to launch new items, lead marketing support and optimize retailer events. ♦ Managed multi-channel planning and execution for “Breakfast at Home makes Cents” Campaign. Delivered custom events for key retailers and expanded the campaign into new channels (Dollar, Drug & Discount). ♦ Managed and led over 87 Club Channel packaging… Show more Led project management and reporting across key customers - Target, Club, Small Format, Kroger, Publix, Safeway and Multicultural Markets – in cereal to launch new items, lead marketing support and optimize retailer events. ♦ Managed multi-channel planning and execution for “Breakfast at Home makes Cents” Campaign. Delivered custom events for key retailers and expanded the campaign into new channels (Dollar, Drug & Discount). ♦ Managed and led over 87 Club Channel packaging designs, packaging refresh projects, and new item launches to over deliver plan by $500,000. See less

• Order Operations Support Analyst

  • Jun 2013 - May 2014

  Serving Order Operations Support and Supply Chain Finance Teams; successfully managed cross functional implications to businesses made by Sales & Supply Chain counterparts. Identified and provided Supply Chain & Order Operations solutions to create time saving initiatives. ♦ Created an early ship system processes improvement, saving over +15 hours monthly & 100% reduction in early ship denials. ♦ Streamlined daily Invoicing reporting metrics process to create online reporting… Show more Serving Order Operations Support and Supply Chain Finance Teams; successfully managed cross functional implications to businesses made by Sales & Supply Chain counterparts. Identified and provided Supply Chain & Order Operations solutions to create time saving initiatives. ♦ Created an early ship system processes improvement, saving over +15 hours monthly & 100% reduction in early ship denials. ♦ Streamlined daily Invoicing reporting metrics process to create online reporting capabilities, resulting in Audit requirement improvements and overall timing savings for data governance.

• Customer Operations Specialist I & II

  • Jun 2008 - May 2013

  Served as key liaison between Facility Operators, Customer Relations & Corporate Efficiencies. Managing day to day Orders, Bid Contracts, Trade Payments & Service Management. ♦ Created new support tools to streamline process and improve data mining for sales. Overdelivered on sales goals for customer conversions to electronic ordering by +10% YOY.