Sarah Roberts, MS
Creative Director at ADV Marketing- Claim this Profile
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Bio
Credentials
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HTML Essential Training
LinkedInFeb, 2022- Sep, 2024 -
CSS Essential Training
LinkedInJan, 2022- Sep, 2024 -
WordPress 5 Essential Training
LinkedInDec, 2021- Sep, 2024 -
WordPress 5 Essential Training: Site Administration
LinkedInDec, 2021- Sep, 2024 -
Bachelor of Business Administration in Business Honors and Marketing
Texas A&M UniversityMay, 2021- Sep, 2024 -
Marketing Foundations
The Trade DeskJun, 2020- Sep, 2024 -
Social Marketing Certification
HootsuiteApr, 2020- Sep, 2024 -
Hootsuite Platform Certification
HootsuiteMar, 2020- Sep, 2024 -
Professional Writing Certificate
Texas A&M UniversityMar, 2020- Sep, 2024 -
Qualtrics Platform Essentials Certification
QualtricsJul, 2021- Sep, 2024 -
Google Ads Search Certification
GoogleJul, 2021- Sep, 2024 -
Google Analytics Individual Qualification
GoogleJul, 2021- Sep, 2024
Experience
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ADV Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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May 2022 - Present
• Lead complex, multi-phase creative projects customized for the needs of clients in the energy industry• Develop comprehensive project management plans and timelines to execute integrated marketing campaigns across media channels (i.e. social media, video, website, paid ads, etc.)• Consolidate key performance metrics into monthly and biweekly digital marketing reports with actional next steps, including metrics from Google Analytics and social media platforms
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Marketing Associate
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Mar 2021 - May 2022
• Implement new 3-step data analysis process for search engine optimization with 4 reports to improve organic search • Develop A/B testing for email campaign with 1,400 recipients, increasing click and open rates by 1.5% each• Conduct 10+ interviews/quarter with subject matter experts to research trends in the energy industry for newsletter articles• Conceptualize original content for email marketing campaigns, social media posts, and print media for 8 clients to reach new audiences with consumer-oriented content Show less
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Communications Intern
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Aug 2020 - May 2021
• Wrote 6 feature articles/month for The English Aggie newsletter to engage current and prospective English students, alumni, staff, and faculty members and promote departmental initiatives and achievements • Created, planned, and posted original content to Twitter, Instagram, and Facebook social media accounts; earned 41,000 impressions and 140 new followers over 6-month period across all platforms • Initiated new social media analytics process in Excel to track followers, impressions, engagement, and content to benchmark performance and recommend optimization strategies for future interns Show less
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Program Assistant
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Apr 2018 - Mar 2021
• Awarded Texas A&M's On-Campus Student Employee of the Year for project management, content development, and administrative success in program • Transformed 40 hours of in-person student orientation events into ready-to-watch video learning modules to adapt to virtual learning environment due to COVID-19; used in future orientations to improve student experience with shorter trainings • Developed new training plan for incoming Program Assistants including a training curriculum and video tutorials; improved onboarding content and shortened training time for incoming employees • Executed onboarding process for 70+ incoming MBA students per year, including managing detailed spreadsheets, communicating with students through email, grading deliverables, and scheduling events Show less
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Education
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2021 - 2022
Texas A&M University
Master of Science - MS, Marketing -
2017 - 2021
Texas A&M University
Bachelor of Business Administration - BBA, Marketing & Business Honors
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