Traffic Manager

• Apr 2023 - Present

Traffic Manager

• Sep 2017 - Jul 2023

Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions: ► Execute and monitor acquisition campaigns (SEM, Display… Show more Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions: ► Execute and monitor acquisition campaigns (SEM, Display, Retargeting, Comparateurs...) and manage monthly budget ► Develop and manage affiliate programs ► Optimize product feeds ► Manage media partnerships ► Management of Email Marketing Campaigns and creation of HTML templates ► In depth analysis of KPIs in order to reach our goals (CAC, ROI, revenue...) ► Create reports in narrow collaboration with differents internal teams (SEO, international website managers...) to communicate relevant metrics ► Digital Marketing watch Tools: Google Analytics, Google Ads, Google Shopping, Microsoft Bing Ads, Facebook Ads, Tag Commander, SEMrush, Notepad++, Google Data Studio, Trello... Show less Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions: ► Execute and monitor acquisition campaigns (SEM, Display… Show more Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions: ► Execute and monitor acquisition campaigns (SEM, Display, Retargeting, Comparateurs...) and manage monthly budget ► Develop and manage affiliate programs ► Optimize product feeds ► Manage media partnerships ► Management of Email Marketing Campaigns and creation of HTML templates ► In depth analysis of KPIs in order to reach our goals (CAC, ROI, revenue...) ► Create reports in narrow collaboration with differents internal teams (SEO, international website managers...) to communicate relevant metrics ► Digital Marketing watch Tools: Google Analytics, Google Ads, Google Shopping, Microsoft Bing Ads, Facebook Ads, Tag Commander, SEMrush, Notepad++, Google Data Studio, Trello... Show less

Digital Communication Officer

• Aug 2016 - Sep 2017

PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people ► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy ► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility… Show more PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people ► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy ► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility of legal informations, designed the 2016 annual financial report by interacting with finance teams ► Internal Communication: was in charge of the elaboration of internal newsletters, was responsible of the international deployment of an internal barometer survey for all collaborators ► Events: organized professional trade shows and sport events gathering more than 130 collaborators Show less PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people ► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy ► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility… Show more PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people ► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy ► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility of legal informations, designed the 2016 annual financial report by interacting with finance teams ► Internal Communication: was in charge of the elaboration of internal newsletters, was responsible of the international deployment of an internal barometer survey for all collaborators ► Events: organized professional trade shows and sport events gathering more than 130 collaborators Show less