Experience

Buyerlink

• United States
• Advertising Services
• 1 - 100 Employee

• SEM Manager

  • Jul 2021 - Present



Pink Jasmine Tea

• Creator & Owner

  • Oct 2020 - Present

  Creator and owner of Pinkjasminetea.com Creator and owner of Pinkjasminetea.com



FreshBooks

• Canada
• Software Development
• 500 - 600 Employee

• Search Engine Marketing Manager

  • Jan 2020 - Aug 2020



Saatchi & Saatchi Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• SEM Manager

  • Feb 2018 - Jun 2019



Pedestal Search

• Canada
• Advertising Services
• 1 - 100 Employee

• PPC Specialist

  • Jun 2017 - Feb 2018

  • Independently leads account creation, tactical execution and measurement of “always on” campaigns across SEM, Social Media and Display platforms • Efficiently manages multiple client portfolios, ensuring brand messaging is consistent to drive consumer value • Top-to-bottom management of paid media campaigns such as: generating ranking reports, conducting account audits, handling client concerns, etc. • Experience with tag implementation and tag testing via Google Tag Management • Management of client media-spend budgets, keyword list-management, oversight of ad copy • Relationship building: Improve the quality, frequency, and relevancy of business relationships with their valued key influencers Show less



Catalyst

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Account Manager

  • Jan 2017 - Jun 2017

  •Assisted with managing Ford and Lincoln (Tier 1 & 2) national paid search advertising • Manage and perform day-to-day account activities including pacing, budgeting, campaign builds, ad copy writing, keyword bid optimizations and reporting • Implemented and optimized campaigns of 500K+ keywords across multiple accounts within Google and Bing platforms • Analyzed, review and compiled daily, weekly, monthly reports for management showing results (ROI) with a cumulative reporting from third party analytics. • Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed KPI targets Show less



Catalyst Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Coordinator - SEM

  • Jun 2015 - Jan 2017



Women of Influence+

• Canada
• Events Services
• 1 - 100 Employee

• Marketing and Digital Media Intern

  • Oct 2014 - Feb 2015

  • Assist the Marketing Director and Coordinator with website and email assets and ongoing web administration. • Help create final presentations for client pitch. • Assist in executing marketing art direction within brand style guidelines. • Participate in sales brainstorms, copy-writing, creative strategies and drive and execute social media engagement. • Assisted marketing and media managers with general duties of administration. • Kept up to date with media trends regularly – arranged and monitored advertising responses and surveys. Show less