Sarah Yasmeena Elshabrowy, MBA, Certified ScrumMaster®
Regional Head of Marketing- Middle East & Africa at RIF TRUST- Claim this Profile
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English Native or bilingual proficiency
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Arabic Full professional proficiency
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Bio
Katrina Buzón
I report directly to Sarah at RIF Trust and can testify to what an inspiring leader she is. Sarah is hard working and the most authentic person I know. She is honest and trustworthy and has created a healthy and happy work environment for all of us by implementing a diligent task management system, flexible WFH schemes, marketing commissions/bonuses, and ensuring we have the necessary equipment, staff, resources or skill training. Sarah is responsive to our concerns and immediately looks for solutions. She supports us all individually with our career development goals and takes the time to cultivate growth within the team. I have never had a manager like Sarah and we are lucky to have her now.
MOHAMMED YOUNES, MBA
Sarah is a dynamic senior marketing expert with a breadth of knowledge that is difficult to come by without extensive professional and personal development, which Sarah pursues regularly. She is steadfast in her undeniably fierce work ethic and her enthusiastic energy makes it seem like she is never stressed out (even when she should be). Sarah would be an excellent candidate in Marketing Director or CMO positions.
Haytham Radwan
I've known Sarah for nearly 10 years and she is one of the most genuine and hard-working people I know. In her professional life, Sarah has never been one to back down from a challenge and the same can be said for her personal life. She is also the type of person that will lend a helping hand to anyone in need, no matter her own circumstances. Sarah is definitely, one of a kind and would make any one proud to be her colleague.
Katrina Buzón
I report directly to Sarah at RIF Trust and can testify to what an inspiring leader she is. Sarah is hard working and the most authentic person I know. She is honest and trustworthy and has created a healthy and happy work environment for all of us by implementing a diligent task management system, flexible WFH schemes, marketing commissions/bonuses, and ensuring we have the necessary equipment, staff, resources or skill training. Sarah is responsive to our concerns and immediately looks for solutions. She supports us all individually with our career development goals and takes the time to cultivate growth within the team. I have never had a manager like Sarah and we are lucky to have her now.
MOHAMMED YOUNES, MBA
Sarah is a dynamic senior marketing expert with a breadth of knowledge that is difficult to come by without extensive professional and personal development, which Sarah pursues regularly. She is steadfast in her undeniably fierce work ethic and her enthusiastic energy makes it seem like she is never stressed out (even when she should be). Sarah would be an excellent candidate in Marketing Director or CMO positions.
Haytham Radwan
I've known Sarah for nearly 10 years and she is one of the most genuine and hard-working people I know. In her professional life, Sarah has never been one to back down from a challenge and the same can be said for her personal life. She is also the type of person that will lend a helping hand to anyone in need, no matter her own circumstances. Sarah is definitely, one of a kind and would make any one proud to be her colleague.
Katrina Buzón
I report directly to Sarah at RIF Trust and can testify to what an inspiring leader she is. Sarah is hard working and the most authentic person I know. She is honest and trustworthy and has created a healthy and happy work environment for all of us by implementing a diligent task management system, flexible WFH schemes, marketing commissions/bonuses, and ensuring we have the necessary equipment, staff, resources or skill training. Sarah is responsive to our concerns and immediately looks for solutions. She supports us all individually with our career development goals and takes the time to cultivate growth within the team. I have never had a manager like Sarah and we are lucky to have her now.
MOHAMMED YOUNES, MBA
Sarah is a dynamic senior marketing expert with a breadth of knowledge that is difficult to come by without extensive professional and personal development, which Sarah pursues regularly. She is steadfast in her undeniably fierce work ethic and her enthusiastic energy makes it seem like she is never stressed out (even when she should be). Sarah would be an excellent candidate in Marketing Director or CMO positions.
Haytham Radwan
I've known Sarah for nearly 10 years and she is one of the most genuine and hard-working people I know. In her professional life, Sarah has never been one to back down from a challenge and the same can be said for her personal life. She is also the type of person that will lend a helping hand to anyone in need, no matter her own circumstances. Sarah is definitely, one of a kind and would make any one proud to be her colleague.
Katrina Buzón
I report directly to Sarah at RIF Trust and can testify to what an inspiring leader she is. Sarah is hard working and the most authentic person I know. She is honest and trustworthy and has created a healthy and happy work environment for all of us by implementing a diligent task management system, flexible WFH schemes, marketing commissions/bonuses, and ensuring we have the necessary equipment, staff, resources or skill training. Sarah is responsive to our concerns and immediately looks for solutions. She supports us all individually with our career development goals and takes the time to cultivate growth within the team. I have never had a manager like Sarah and we are lucky to have her now.
MOHAMMED YOUNES, MBA
Sarah is a dynamic senior marketing expert with a breadth of knowledge that is difficult to come by without extensive professional and personal development, which Sarah pursues regularly. She is steadfast in her undeniably fierce work ethic and her enthusiastic energy makes it seem like she is never stressed out (even when she should be). Sarah would be an excellent candidate in Marketing Director or CMO positions.
Haytham Radwan
I've known Sarah for nearly 10 years and she is one of the most genuine and hard-working people I know. In her professional life, Sarah has never been one to back down from a challenge and the same can be said for her personal life. She is also the type of person that will lend a helping hand to anyone in need, no matter her own circumstances. Sarah is definitely, one of a kind and would make any one proud to be her colleague.
Credentials
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CMI Level 7 Strategic Management and Leadership Practice
University of LeicesterJan, 2022- Nov, 2024 -
Project Management
Spearhead Training (Spearhead Gulf LLC)Dec, 2017- Nov, 2024 -
Certified ScrumMaster® (CSM®)
Scrum AllianceFeb, 2023- Nov, 2024 -
Content Marketing Certified
HubSpot AcademySep, 2020- Nov, 2024 -
Digital Marketing Expert Certification
The CPD Certification ServiceSep, 2020- Nov, 2024 -
Google Ads
Google Digital Academy (Skillshop)Sep, 2020- Nov, 2024 -
UAE Driver's License
UAE Driving School
Experience
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RIF TRUST
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United Arab Emirates
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Financial Services
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1 - 100 Employee
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Regional Head of Marketing- Middle East & Africa
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Jun 2021 - Present
Employed as Regional Head of Marketing for a global brand, responsible for all digital marketing plans, sales strategies, and partnership development across 22 global locations, including the Middle East and Africa, analysing trends and forecasting sales to develop long-term strategies to maximize a $1M marketing budget and deliver substantial growth. This involved overseeing the integration of data, managing teams and implementing strategy as part of the transition phase of a large company merger, successfully rebranding the company, and expanding the operating market and client base whilst gaining recognition as a global brand. Key Highlights: • Increasing revenue by 100%, securing $2.5M for the company through the implementation of strategic digital marketing tactics, successfully securing business presence in 22 countries and territories • Successfully implemented a go-to-market strategy to deliver an effective product launch • Setting up and planning the launch of new business unit locations in Nigeria, Egypt, Turkey and KSA • Setup the HubSpot CRM, including building landing pages, and workflows, monitoring social media, email marketing campaigns, lead management and distribution to the sales team, P&L reports and monthly reporting.
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E-Shakoosh.com
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United Arab Emirates
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Wholesale
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Head of Digital Marketing & E-Commerce
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Jan 2020 - Aug 2022
As Digital Marketing and E-Commerce Manager, I was tasked with implementing effective digital and social media marketing plans to transform the marketing department and online experience for E-Shakoosh.com, an online auction site for second-hand items, reporting directly to the CEO and Founder. This involved promoting sustainable marketing practices to produce well-written content, SEO best practices and achieve effective community outreach. Key Highlights: • Increased the number of "for sale" items on the platform by 80% and increased the number of social media followers and interactions by 40% in 2 weeks through effective implementation of the growth strategy. • Redesigned the user experience, site functionality and online merchandising to drive a 50% sales increase.
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Savory & Partners
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United Arab Emirates
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Legal Services
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1 - 100 Employee
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Head of Content and Communications
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Jan 2021 - May 2021
In this role, I held responsibility for managing all marketing, communication, branding, social media, video production, and web content creation for a prominent Investment Advisory firm with a department budget of $3M, mentoring a team of five professionals and overseeing the acquisition and onboarding of new talent. This involved developing and executing communications plans for crisis communication and preparing informative and exciting press releases, press kits, newsletters, and related marketing materials focused on the investment migration industry. Key Highlights: • Launched optimised online adverts through Google AdWords and Facebook to increase company and brand awareness, resulting in an increase in ROI by 75% within four months • Established an improved creation and review process, which doubled content turnover • Deployed effective SEO strategies to achieve a top position in Google Search • Provided innovative and creative content and digital marketing management services whilst managing corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, product launches, advertising, and seminar marketing resulting in over 100% growth.
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DMCC (Dubai Multi Commodities Centre)
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United Arab Emirates
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Government Administration
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400 - 500 Employee
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Marketing and Business Development Manager
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Jan 2019 - Nov 2019
During this time, I devised and implemented an effective digital marketing strategy for a start-up design academy and assisted in developing a 3 to 5year strategic plan, reporting to the Executive Head of Commodities and Head of Academy. Key Highlights: • Designed strategies focused on inbound marketing, consumer retention, SEM, affiliate marketing, retargeting and display marketing, which led to increased followers and lead conversions by 80% over a 6-month period. • Implemented the digital strategy, which delivered 75% ROI in educational course sales volume • Generated over 400 quality leads by attending tradeshows, conferences and a country-wide roadshow. • Identified new opportunities, devising a business development plan that included new channel development, targeted B2B lead generation, in-depth customer and market segmentation, ROI, and metrics for each activity.
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GetFitEMS
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United Arab Emirates
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Wellness and Fitness Services
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Marketing & Business Development Manager
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Jul 2018 - Jan 2019
In this role, I managed a team of 15 staff across three branches and coordinated all marketing and sales activities for a fitness and wellbeing company, providing electro-muscle stimulation forms of exercise with highly educated trainers and nutritionists. Key Highlights: • Exceeded sales and revenue targets of 150,000 AED per branch via strategic social media paid campaigns and retargeting, monthly resulting in 450,000 AED ROI. • Developed engaging sales presentations and facilitated sales negotiations resulting in the successful sale of all corporate packages offered to groups such as Etihad, Emirates and government hospitals.
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International School of Creative Science
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United Arab Emirates
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Education Administration Programs
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300 - 400 Employee
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Office Manager and Marketing Specialist
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Aug 2016 - Jul 2018
Corporate Strategy and Growth Marketing: • Recognized for a 100% increase (from 300 to 600), the school’s enrollment numbers and tuition sales in the very first year of operations nearly tripled in the second year (from 600 to 1600) through practical training and management of the Admissions and Customer Service Team and improving digital marketing strategies. • Analyzed performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) • Led the correspondence efforts within the community by writing and sending weekly updates to the community via email marketing and our social media platforms. Also prepared surveys to acquire feedback from the community on necessary improvements.
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Forever Living Products Middle East
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United Arab Emirates
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Wellness and Fitness Services
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700 & Above Employee
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Start-Up Digital Growth Entrepreneur
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Jun 2015 - Jul 2016
Entrepreneur and creator of my own home business which involved helping people live their best, healthy and fit lives. I mentored my clients on easy ways to incorporate a healthy eating and exercise habits into their busy lives while increasing sales of the Forever Living products and recruiting like minded individuals onto my team. Began my journey in the Digital Marketing industry by studying and implementing growth strategies and managing my own social media channels. Developed and implemented digital marketing and social media strategies and analyzed data during and after digital campaigns.
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Aldar Academies
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United Arab Emirates
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Education
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300 - 400 Employee
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Communications Assistant / Parent Relations
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Nov 2012 - May 2015
Developed and executed media outreach plan and tracking of media coverage. Served as the school’s primary spokesperson and managed relationships with key media contacts. Community Outreach / Editorial: • Edited and proofread all email correspondences from the school to the public community and led the school’s email marketing efforts to build a strong relationship with the community. • Designed and edited the school’s academic calendar with all the ADEK aligned holidays and school activities. • Organized the annual community outreach event with a 100% increase in attendance and donations collected for orphaned children in the UAE.
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Elite Consulting Group NYC
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New York
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Key Account Executive
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Apr 2009 - May 2012
Account Management: • Responsible for managing all areas of the business relationship with the key accounts and worked closely with the various business departments in an effort to maintain and further develop the relationship with the key accounts. • Directed the development and production of communication for digital and printed assets, including websites, social accounts, newsletters, brochures and videos. Worked closely with internal teams to action the client’s strategies. • Provided regular performance reports to the client (and Business Director) that accurately captured all sales and marketing activities.
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Education
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2017 - 2021
University of Leceister
Master of Business Administration - MBA, Marketing & Communications -
2009 - 2014
Delta Academy in Cairo, Egypt
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services -
2003 - 2007
William Cullen Bryant High School-NYC
High School diploma, Advanced placement in History and Spanish
Community
