Experience

TORRES CHINA

• China
• Food and Beverage Services
• 1 - 100 Employee

• Regional Marketing Manager

  • Nov 2013 - Present

  Sales & marketing communication in three channels of on-trade, off-trade and direct sales. Responsible for marketing planning & budget control, promotions & events, media relationship and marketing collateral management. Sales & marketing communication in three channels of on-trade, off-trade and direct sales. Responsible for marketing planning & budget control, promotions & events, media relationship and marketing collateral management.



CJW Food&Beverage Management Co.Ltd

• Beijing & Shenzhen, China

• Marketing Communication Manager

  • Apr 2009 - Dec 2011

  Responsible for the overall marketing communication of three restaurants & bars in Beijing, Shanghai and Shenzhen, including the development of communication plans, media outreach and partnerships, events and promotions planning, digital marketing of website and social media, customer database building and relationship maintenance. Responsible for the overall marketing communication of three restaurants & bars in Beijing, Shanghai and Shenzhen, including the development of communication plans, media outreach and partnerships, events and promotions planning, digital marketing of website and social media, customer database building and relationship maintenance.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Associate

  • Feb 2007 - Mar 2009

  Assisted account manager in developing communication plans for clients in Lifestyle& Travel industry. Major responsibilities involved daily client communication, press releases and editorials drafting, media pitching and press trips handling, events coordination and reporting. Served clients included Delta Airlines, American Airlines, Etihad Airways, A1GP World Cup of Motorsport, Broadway Musicals, Hansgrohe Sanitary. Assisted account manager in developing communication plans for clients in Lifestyle& Travel industry. Major responsibilities involved daily client communication, press releases and editorials drafting, media pitching and press trips handling, events coordination and reporting. Served clients included Delta Airlines, American Airlines, Etihad Airways, A1GP World Cup of Motorsport, Broadway Musicals, Hansgrohe Sanitary.