Experience

Milk Means More

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Communications

  • Ağu 2019 - - Halen

• Nutrition Communications Manager

  • May 2018 - Tem 2019



Self-employed

• Health and Nutrition Communications Consultant

  • Şub 2017 - - Halen

  Expertise and experience in nutrition communication, marketing and regulation. Core capabilities include:-Writing - Vast experience creating and editing nutrition and wellness content for a variety of audiences, including consumers and healthcare professionals.-Project Management - Successfully developed and led multiple campaigns and projects related to nutrition education, healthcare professional marketing, digital marketing and brand building.-Strategic Thinking and Marketing - Successfully developed and led nutrition marketing strategy to build brands and engage with professional opinion leaders.-Digital Marketing - Led strategy and execution of major CPG industry healthcare professional website and networking campaign-Nutrition Policy and Regulation - Knowledge of regulatory and policy issues that impact packaged foods, as well as federal nutrition programs including the Child Nutrition Programs and WIC.-Public Speaking - Extensive experience delivering presentations to small and large audiences of consumers and professionals, always receiving positive feedback on engagement and delivery.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Nutrition Marketing Business Partner/Sr. Nutrition Marketing Business Partner

  • Eki 2009 - Oca 2017

  Strengthened company health and nutrition credentials by collaborating with multiple brands and business units to inform marketing strategies and claims. Partnered with marketing function to strategize and execute health and nutrition communications and campaigns for relevant brands. Collaborated with corporate communications, legal counsel, regulatory experts, nutrition scientists, consumer researchers and product developers to provide nutrition education and guidance to the business. Developed healthcare influencer, media and consumer food and nutrition communication campaigns and content development to drive product recommendation and sales and promote company reputation. Managed tracking, measuring and reporting to the business of these campaigns.Key accomplishments:• Provided nutrition expertise for the development of annual marketing plans and product claims for multiple brands, which served as a point of distinction and strength in the competitive marketplace. This included the Special K Challenge campaign, which was a primary driver of turning this brand into the company’s top global revenue brand.• Developed the strategy and on-going improvement of www.kelloggsnutrition.com web site, which served as an effective communication tool for healthcare influencers in the implementation of the Kellogg business strategy. Utilized Google Analytics to determine key search terms, top page views, time on site, etc. to develop and promote content. • Established and nurtured relationships with media and professional organizations, including the Academy of Nutrition and Dietetics and its Foundation, the American Academy of Pediatrics, editors of Good Housekeeping, Ladies’ Home Journal, and Today’s Dietitian. • Developed multiple education campaigns and content targeting employees, healthcare professionals and consumers, including product and category toolkits, handouts/brochures, ads and recipes.

• Associate Manager/Manager, Consumer Affairs

  • May 2005 - Eki 2009

  Provided nutrition education and quality support to protect the company reputation with consumers. Worked cross-functionally to ensure adherence of external communication to the Kellogg Worldwide Marketing Guidelines. Played a key role in the crisis management process and quality programs by conducting trend analysis, foreign material analysis and emerging quality concerns on multiple brands.Key accomplishments:Led Kellogg Kitchens recipe function, including development, nutrient analysis and photography of hundreds of consumer recipes utilizing our foods.Developed multiple nutrition training and scripts for consumer contact center to educate Kellogg team about our foods. Continuously managed, monitored and reported on consumer contacts for multiple brands on multiple issues, including nutrition and product inquiries, opinions, and quality concerns to help business units meet the needs of consumers.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Scientist

  • Kas 2003 - Nis 2005

  Provided nutrition communications expertise to brand and corporate teams, including the Betty Crocker and Pillsbury publishing teams. Led healthcare professional education programs to drive recommendation and protect company reputation. Delivered nutrition and wellness trend analysis to brand teams to help inform strategy.Key accomplishments:Edited two cookbooks and multiple recipe magazines for nutrition content as part of the Betty Crocker and Pillsbury publishing team.Led the healthcare professional outreach speakers' bureau, including creating and editing presentations and supporting reference material and managing logistics of events.Wrote and edited web site and package nutrition messages for multiple brands.



HCP Pro Publishing

• Associate Editor

  • Mar 2001 - Ağu 2002

  Reported, wrote and edited weekly nutrition regulation and policy-based newsletter called Nutrition Week. Key accomplishments:Delivered content for and edited weekly 8-page newsletter on deadline.Investigated, wrote and edited quarterly special edition reports on issues including growing obesity rates, food and agriculture policy and innovative nutrition education practices.Led transition of newsletter from traditional hardcopy to digital email version. Reported, wrote and edited weekly nutrition regulation and policy-based newsletter called Nutrition Week. Key accomplishments:Delivered content for and edited weekly 8-page newsletter on deadline.Investigated, wrote and edited quarterly special edition reports on issues including growing obesity rates, food and agriculture policy and innovative nutrition education practices.Led transition of newsletter from traditional hardcopy to digital email version.