Sarah Whiting
Business Director - FMCG at Tudor Rose International- Claim this Profile
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Ernie Fitzpatrick
Very business oriented with listening skills I envy!!
Ernie Fitzpatrick
Very business oriented with listening skills I envy!!
Ernie Fitzpatrick
Very business oriented with listening skills I envy!!
Ernie Fitzpatrick
Very business oriented with listening skills I envy!!
Credentials
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Chartered Institute of Marketing
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Experience
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Tudor Rose International
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Business Director - FMCG
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Jan 2022 - Present
Heading up the FMCG Sales and Marketing teams
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Director Marketing and European Sales
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Aug 2016 - Aug 2022
Managing both the European Sales team and the Marketing team. A great insight into both sides of the commercial function.
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Commercial Marketing Manager
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Sep 2013 - Aug 2016
Following the launch of the new Commercial Marketing team. My role is to lead, develop, direct, motivate and manage the Commercial Marketing Team to achieve designated sales and profit objectives whilst ensuring excellent account management of TRI’s Brand Owners.Maintaining a full and up to date knowledge/understanding of the UK category dynamics at Consumer/Shopper/Retailer strata for all focus categories and translate into sales and marketing plans across international markets. This adds a new unique service fo our Brand Owner partners. Show less
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Head of Brand Development
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Jan 2012 - Sep 2013
Responsible for the management of all Principal relationships with many well know Brand Owners. Management of the marketing team and marketing function, implementing international marketing initiatives.Project management. Key and influential member of the senior management team.
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General Manager Strategic Planning
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Jul 2010 - Jan 2012
New Business development. Change management and implimentation of new systems and procedures. Project Management
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General Manager - Marketing
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Jul 2001 - Jul 2010
Managing the Marketing team and implimenting International Marketing strategies. Responsible for all Brand Owner relationships. Negotiating with new and existing Brand Owners.Management of events including exhibitions and conferences.New business development.Implimentation of processes and procedures.
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Marketing Assistant
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Jul 1997 - Jul 2001
Managed the relationship with Brand Owners, reported on TRI’s performance by market, attended and presented at meetings, provided forecasts, managed technical information requirements, and developed growth plans. Working with the sales team on development opportunities, supporting the launch of new products, new markets and monitoring marketing expenditure.Administration and management of Brand Owner related issues including problem solving, samples, NPD, database maintenance, label production and product presentations. Show less
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History Craft
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United Kingdom
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Printing Services
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Sales Assistant
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Jul 1995 - Jul 1997
Managed the International sales of giftware products Sales office administration including telesales, order entry, debt collection, direct mail and customer services. Organised and attended exhibitions in the UK and Germany Managed the International sales of giftware products Sales office administration including telesales, order entry, debt collection, direct mail and customer services. Organised and attended exhibitions in the UK and Germany
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Brakes
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United States
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Individual and Family Services
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Sales Rep
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Jul 1994 - Jul 1995
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Education
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University of Gloucestershire
HND In Business and Finance, Business and Finance -
University of Gloucestershire
Diploma in Marketing, Business, Management, Marketing, and Related Support Services -
Cirencester College
A level, Business Sudies