Experience

SABÉ Beverages
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Marketing Director

  • Jun 2022 - Present


Eat Fit Go Healthy Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing

  • Nov 2021 - Jun 2022

  Serve as an integral member of the executive leadership team providing feedback and analysis for company direction, business development and HR needs. Serve as an integral member of the executive leadership team providing feedback and analysis for company direction, business development and HR needs.



Heavy Seas Beer

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing and Hospitality

  • Oct 2017 - Nov 2021

  Spearheaded the rebranding of a 25-year-old company to reposition the brand for long term growth - reinvigorating the brand with a new logo, a full packaging refresh, and concentrated innovation strategy Provide actionable insights to drive future marketing and product innovations, redefining our positioning and brand strategy, and ensure consistent messaging is executed through the line Defined and implemented a standardized process for product innovation consisting of ideation, testing, package development, programming, and market introduction Successfully established and executed the marketing, PR, and digital strategy for the 15bbl pilot brewhouse resulting in +$250,000 in sales over 18 months Developed a strategic vision and plan for the Heavy Seas Taproom with a focus on improved guest experience and driving increased foot traffic through innovation, resulting in a forecasted increase in annual sales by over 200% (Taproom sales in 2018 were $320k and forecasted to reach $800k in 2021) Designed and implemented a social media strategy (paid and organic) which is thoroughly integrated into the brand strategy focused on increasing brand awareness with the target “recruitment” consumer Builder and manager of the Heavy Seas Beer direct-to-consumer e-commerce platform. Developed to solve for the loss of revenue caused by the forced closure of the taproom during the pandemic. As a result, $220,000 in revenue was generated over 9 months. Used website analytics to develop balanced and profitable strategies to attract new consumers, encourage repeat purchases and increase basket ring. Show less



Rémy Cointreau

• France
• Beverage Manufacturing
• 700 & Above Employee

• National Brand Activation Director

  • Jan 2016 - Sep 2017

  Was responsible for the day-to-day management of 15 Brand Ambassadors across 11 markets, developing and managing Rémy Cointreau USA’s newest “go to market” brand- building, initiativeDrove continued brand growth through programs targeted at building trade advocacy and consumer awareness on priority brands (Rémy Martin, Bruichladdich, The Botanist Gin, Mount Gay Rum)Was accountable for program development, setting activation calendar, establishing KPIs, training, and development of team members - resulting in 9,500 consumer and trade activations, 60,000 customers reached, and 6,800 trade members trained Compiled and analyzed quantitative and qualitative monthly and quarterly reports for all brand sampling initiatives including event analytics, retail sales analysis, and execution effectivenessAchieved +27% Volume Growth across the Brand Ambassador account universe in year one of the program Show less

• Brand Director - Bruichladdich & The Botanist

  • Nov 2013 - Jan 2016

  Directed and oversaw the US launch of Rémy Cointreau’s latest spirit acquisition Bruichladdich Single Malt Scotch & The Botanist Gin, resulting in two-year volume growth of +24% on Bruichladdich and +70% on The BotanistLead the formulation of the annual marketing operating plans and was responsible for implementing multi-channel program initiatives aimed at driving distribution, building awareness, educating, promoting trial, and creating consumer pull Effectively developed and managed programming for Bruichladdich and The Botanists first US based brand ambassador team across seven major US markets Liaised with global brand teams to ensure US alignment on strategy and managed creative, media, and experiential agency partnersEstablished and managed an annual brand marketing budget of +$5M Show less

• Director Of Field Marketing

  • 2009 - 2013

  Was responsible for contributing to the achievement of the Divisions' profit and volume goals by assisting the sales force with the execution of national brand strategies Developed a local 360-degree program for Rémy Martin to enhance display opportunity by +36%; plan was regarded as the best practice implemented nationally.Led the annual planning process for the Division by working closely with National Marketing Teams to properly develop and communicate strategic objectives Generated and managed an annual brand marketing budget of +$8M Show less

• Field Marketing Manager

  • 2007 - 2009

• Field Marketing Associate

  • 2006 - 2007