Experience

Tactical Tax & Estate Planning

• United States
• Financial Services
• 1 - 100 Employee

• Director of Content

  • Dec 2019 - Present



Independent

• Phoenix

• Brand + Content Strategy Consultant

  • May 2012 - Present

  I love user experience, brand + content strategy, and information architecture. I hate the titles associated with them. I've racked up more than 15 years of editorial, marketing and communication experience, and lead initiatives in finance, entertainment, ecommerce, higher ed, and hospitality. I'm co-organizer of the PHX Content Strategy meetup, and my case studies have appeared in The Project Guide to User Experience by industry-veteran Russ Unger, and Content Everywhere by Sara Wachter-Boettcher. Let’s make the internet better together. Show less



PHX Content Strategy Meetup

• Phoenix, Arizona Area

• Co-Host & Organizer

  • Nov 2011 - Present

  At PHX Content Strategy, we advocate for quality over quantity, strategy before tactics, and believe in asking "why?" We're serious about the work we do, but we never take ourselves too seriously. So, if you're passionate about improving the web—and enjoying lively conversations and cocktails—we hope you'll join us. At PHX Content Strategy, we advocate for quality over quantity, strategy before tactics, and believe in asking "why?" We're serious about the work we do, but we never take ourselves too seriously. So, if you're passionate about improving the web—and enjoying lively conversations and cocktails—we hope you'll join us.



Ethology (Acquired by Tallwave)

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Content Strategy

  • Nov 2012 - Dec 2013

• Consultant

  • Jun 2012 - Nov 2012



ASU Online

• Director, Content Strategy & User Engagement

  • Mar 2010 - May 2012

  Engagement, content strategy and online community. Engagement, content strategy and online community.



Phoenix Metropolitan

• Phoenix, Arizona Area

• Co-founder, Managing Editor

  • Jul 2007 - Feb 2009



944 Magazine

• Distribution & Events Coordinator

  • 2006 - 2007

  I assisted in editorial, marketing, distribution, event management and more. I assisted in editorial, marketing, distribution, event management and more.