Experience

Propulse by CA

• France
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2022 - Present

  Paris 🦸‍♂️ Management: 6 people in the Marketing team (SEO, Growth, Community Building, UX-UI Designer) 💰 Budget: xM€ marketing budget managed 🎯 Strategy: Implementation of an acquisition strategy from 0 📈Tracking: Measurement, analysis and reporting 💼 Management: CODIR member 🌶️ Structuring phases: - Business pivot: launching of the banking offer - Change of domain name - Recruitment of entire marketing team (no headhunter, internal or external help) - Website… Show more 🦸‍♂️ Management: 6 people in the Marketing team (SEO, Growth, Community Building, UX-UI Designer) 💰 Budget: xM€ marketing budget managed 🎯 Strategy: Implementation of an acquisition strategy from 0 📈Tracking: Measurement, analysis and reporting 💼 Management: CODIR member 🌶️ Structuring phases: - Business pivot: launching of the banking offer - Change of domain name - Recruitment of entire marketing team (no headhunter, internal or external help) - Website redesign Propulse by CA is an online bank for professionals.

• Growth Marketing Manager

  • Sep 2020 - Sep 2022

  Ville de Paris, Île-de-France, France



University of Paris I: Panthéon-Sorbonne

• France
• Higher Education
• 700 & Above Employee

• Teaching position

  • Jan 2022 - Jul 2023

  Paris 18 hours of lectures on entrepreneurship and start-up creation given in amphitheater for Master 1 students.



La Fabrique by CA

• France
• Banking
• 1 - 100 Employee

• Entrepreneur in residence @Khome.immo

  • May 2020 - Sep 2020

  🧠 Strategy: product positioning, pitch deck, feasibility study, pricing and offer 💰 Finance: Creation of business plan and financial forecasts ⚙️ Product: User journeys, wireframes, qualitative and quantitative user interviews

• Product Manager@ Blank.app

  • Jan 2020 - May 2020

  Launch of the legal feature (business creation and registration process) 🤝 Partnership: Search for legal and notary partners 🦄 Marketing : Definition of the offer and pricing ⚙️ Product: User journey,specs, wireframes

• Country Launcher @ Yapla.fr

  • Jan 2019 - Dec 2019

  Paris Area, France I launched the Canadian startup in France: 🧠 Strategy: Change the Business model, the pricing and user target for french market 🦄 Marketing: Creation of a new brand identity, new name and new acquisition strategy ⚙️ Product: Management of the UX & UI redesign of the platform, creation of landing pages 🤝 Business development: Sale of 30 licenses (between 10-30k€)



FABERNOVEL

• France
• IT Services and IT Consulting
• 200 - 300 Employee

• Junior Change Maker

  • Jul 2018 - Dec 2018

  Paris Area, France ▶︎ Tasks -Project management: from kick-off to event, creation of keynotes, sourcing, contact with speakers - Commercial relationship: drafting of commercial proposals and support to the client - Event: animation of Design Thinking and Lean Analytics workshops, management of the speakers and the smooth running of the event



SIT - Sorbonne Innovation et Technologies

• France
• Civic and Social Organizations
• 1 - 100 Employee

• Project Manager

  • Sep 2017 - Jun 2018

  Paris Area, France ▶︎ Tasks - Head of communications - Graphic and design - Business development : - Event Planner



11.100.34 Avocats Associés

• France
• Law Practice

• IT law Intern

  • Mar 2017 - Jun 2017

  Paris Area, France ❖Concept : Law firm dedicated to startups ▶︎ Tasks : Drafting of IT and NDA contracts RGPD compliance CNIL Declaration Conclusion writing Preparation of pleadings file Trademark registration and prior art search Organization of "Good Morning" events ✓ Skills : - Legal drafting - Legal research ♣︎ Domain : Data Protection law Trademark law Digital law



Ville de Québec

• Canada
• Government Administration
• 700 & Above Employee

• Office Agent in the Culture and International Relationship Department

  • Jun 2015 - Aug 2015

  Quebec, Canada Job exchange between Bordeaux City and Quebec City