Experience

Foundry Creative

• Graphic Designer

  • Nov 2020 - Present



Insight Creative

• Intermediate Designer

  • Jun 2018 - Nov 2020



Legend

• Graphic Designer

  • Jul 2017 - Jun 2018

  Good Graphic Design has now merged with three other businesses to become Legend. Legend is an army of #fabulous people who specialise in design, branding, marketing, insights, PR, copywriting, project management and more. Our never-ending quest is to tell your story, guide you to epicness and make you and your business a complete legend. The transition from in-house design to agency life has been both an exciting change and a big learning experience for me. It’s amazing what great… Good Graphic Design has now merged with three other businesses to become Legend. Legend is an army of #fabulous people who specialise in design, branding, marketing, insights, PR, copywriting, project management and more. Our never-ending quest is to tell your story, guide you to epicness and make you and your business a complete legend. The transition from in-house design to agency life has been both an exciting change and a big learning experience for me. It’s amazing what great things can from from bouncing ideas off like-minded individuals, and at Legend we are all about the big ideas than underpin great graphic design (which totally floats my boat). With our diverse range of clients I have brought new products to life, promoted holiday destinations, designed epic spaces, shaped and refreshed countless brand identities, and have also had the opportunity to engage with the rich Maori culture that the central plateau is proud to champion. Show more Show less



Freelance Work

• Wedding Stationery / Party Invitation Design

  • 2013 - Jun 2018

• Asachi Spray Tanz Brand Refresh

  • Nov 2012 - Jun 2013



Good Graphic Design

• Graphic Designer

  • Jun 2016 - Jul 2017

  Good Graphic Design an award-winning, boutique design and ideas studio based in Great Lake Taupō, New Zealand. We focus on fine-tuning good ideas that shape great graphic design. We have a diverse range of clients (both locally and internationally), and love to take on any visual challenge. From brand identity, to publications, to websites, and even food trucks and event styling. Plus if you turn up on a Tuesday, you might even get to try some of our home-baked treats!



UCOL Universal College of Learning

• Graphic Design Coordinator

  • May 2012 - Jun 2016

  As the sole in-house graphic designer for all four UCOL campuses, this was a very diverse role. My main role was graphic design for the marketing team, which involved design almost every advertising channel available — publications, events, online, outdoor and print advertising, and more. I was involved in enforcing and interpreting the new corporate brand guidelines as well as expanding upon the new, youthful look that was created. I was also one of a small team that lead the UCOL website… As the sole in-house graphic designer for all four UCOL campuses, this was a very diverse role. My main role was graphic design for the marketing team, which involved design almost every advertising channel available — publications, events, online, outdoor and print advertising, and more. I was involved in enforcing and interpreting the new corporate brand guidelines as well as expanding upon the new, youthful look that was created. I was also one of a small team that lead the UCOL website upgrade project in 2016.Due to the small size of the UCOL Marketing Team, I was able to expand my knowledge outside the traditional realm of graphic design. I have acquired experience in the principles of marketing practice such as campaign planning, media scheduling, project management, and event organisation. I always keep the bigger strategic picture in mind, and became known amongst my colleagues as a critical thinker and excellent communicator. Show more Show less