Experience

KPWcomms
• Public Relations and Communications Services
• 1 - 100 Employee
• Senior Associate

  • May 2022 - Present

RCT Communications
• United States
• Founder

  • May 2022 - Present


Veritas Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Director

  • May 2021 - May 2022

  • Formulate and execute internal and external communications strategies for clients that advance their corporate objectives, priorities, and reputation. • Integrate social media strategies into communications plans • Develop thought leadership strategies, including media training, for C-suite level executives at national companies • Identify and pitch media opportunities and interviews on behalf of clients • Network with members of the media to build trusting relationships across national and local markets • Manage client relations, budget forecasting and invoicing • Manage a team of coordinators and consultants Show less



Rothmans, Benson and Hedges

• Media Relations Lead

  • May 2018 - May 2021

  • Key member of a team chosen to strategize and support the launch of advocacy programs and new products in Canada, which was replicated in other markets • Developed and employed a major new initiative by coordinating advocacy initiatives, podium events, employee activation activities, and media coverage across Canada • Organized interactive pop-ups for stakeholders; created opportunities for media coverage and interviews with executives pre and post- events • Collaborated with teammates within External Affairs, including government relations, and other departments to ensure consistent messaging on all channels • Organized and deployed media engagement tours for market director, engaging local media from coast-to-coast • Proactively identified and developed news stories related to RBH developments • Pitched media opportunities and interviews • Wrote and disseminated media materials including key messages, press releases, op-eds • Responded to inquiries and inaccuracies in the media about RBH operations and activities • Networked with members of the media to build trusting relationships across national and local markets • Lead PR consultants on various projects Show less



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• CP24, Senior Assignment Editor

  • May 2014 - May 2018

  • Led the assignment team to win the 2014 BRAVO Award for exceptional storytelling• Planned, managed and executed several record-breaking stories, including unprecedented ratings for the 2015 Toronto Flood• Plan news coverage for significant events such as the Royal visit, NBA All-Star weekend, PanAm Games, Grey Cup and other major sporting events, and international, federal and provincial elections• Set the daily editorial direction and prioritize the stories that will inform and entertain more than 1.5 million viewers • Triage thousands of pitches from the public, government and private sector • Plan, manage and dispatch resources for story coverage• Research and draft briefing notes for the editorial team• Build relationships and book interviews with key influencers, newsmakers, analysists and celebrities• Leverage social media to mine for story ideas, connect with the public and monitor competitors• Ensure the newsroom runs efficiently, accurately, and thoroughly to make sure we deliver the best product in the city on an incredibly tight timeline—with limited resources Show less

• CP24, Assignment Editor

  • Mar 2010 - May 2014

  • Revised and implemented CP24’s Daily Plan template • Set daily editorial direction for reporters and cameras• Monitored breaking news and dispatched crews • Built and maintained relationships with emergency services, publicists, government officials and the public • Determined the resources and logistics required to bring ideas to life everyday• Acted as point of contact for receiving news tips from the public and organizations

• CP24, Editorial Assistant

  • Oct 2009 - Mar 2010

  • Wrote headlines and news stories • Built relationships and booked guests for daily topical news and breaking news