Experience

AGATHA CHRISTIE LIMITED

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2018 - Present

  • Manage the Agatha Christie Ltd social media channels including creating design assets and copywriting (Instagram, Twitter, Facebook) • Responsible for creating content, and developing new capabilities for agathachristie.com to drive traffic • Curate and build the monthly Agatha Christie email newsletter (via Mailchimp). Rebuild the subscriber numbers post GDPR whilst maintaining engagement levels • Create and build a DTC annual reading challenge which engages influencers and fans from around the world (Read Christie 2019,2020,2021) • Report on digital marketing initiatives to showcase growth, build on successful projects and gain partner and licensee buy-in to the channels • Work across our partner and licensee network to ensure our DTC communications are timely, relevant, engaging and informative Show less



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager, Audience Development

  • Mar 2018 - Jun 2018

  • Promoted in order to help recruit and manage a new Marketing Executive as part of my increased daily responsibilities

• Senior Marketing Executive, Audience Development

  • Oct 2016 - Mar 2018

  • Acquire an engaged email audience, using advertising, partnerships and subscriber incentives• Plan and execute quarterly email test and learn programmes across Puffin and Ladybird• Manage multiple campaign budgets ensuring positive ROI; feedback to key stakeholders• Establish successful brand partnerships to reach acquisition targets and develop new audiences• Introduce re-engagement and triggered emails; ensure CRM lists are clean and up to date• Curate, build and send monthly newsletters for Puffin and Ladybird• Devise and manage DTC campaigns; work across all brand campaigns with AD team• Use analytics data to refine campaign marketing; drive down social advertising CPCs and CPAs• Organise live streaming events across Facebook; advertise to reach relevant audiences• Create organic and paid social content including canvas, video and Instagram Story formats• Work with media agencies to manage advertising, social output, budgets and positive ROIs• Build webpages for DTC site using Adobe Experience Manager; edit imagery using Photoshop• Ensure all online and offline output is in line with Puffin and Ladybird brand principles• Work with AV teams to create content for use across all brand platforms and events• Brief designers on assets; work together to achieve desired aesthetic across all materials• Manage invoicing, campaign POs and budget trackers Show less



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Executive

  • Jun 2015 - Sep 2016

  • Co-ordinating company marketing priorities and themed content to ensure all key titles are being promoted correctly, and consistently across email, social channels and websites • Curate, build and send weekly newsletters (eBook offers; themed books; cookery) • Ensure email marketing spend remains in budget, and develop ways to improve ORs and CTRs • Owner of audience segmentation tool AgilOne, as well as the company eCRM database • Manage Instagram (15K), Facebook (22K) and Pinterest (1.5K) accounts; co-manage Twitter (86K) • Engage our existing audiences, as well as attract new followers, readers and visitors for the huge variety of authors, brands, websites and communities across HarperCollins • Analyse social reach, email performance and web traffic; lead the business on best practice • Create a diverse content calendar to engage our audience and increase social reach • Train teams to use email marketing system, audience segmentation and social tools • Run email marketing workshops, and chair social media meetings with all Marketing Managers • Create visual content for newsletters and social media using InDesign and Photoshop • Part of Brand Architecture team; establishing guidelines & working to improve our brands • Responsible for weekly updates to HC.co.uk; building pages and reporting issues via JIRA • Manage graduate trainees who work in AD all year as Marketing Assistant, on a quarterly rotation • Brief on creative projects and request desired marketing materials Show less



Biteback Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Executive

  • Oct 2014 - Jun 2015

  After being promoted my additional duties included:• Project managing the redesign of company websites: working closely with developers to implement new features, a more accessible, user-friendly design and an improved CMS• Arranging online and offline promotions; setting up external offers and events with partners• Planning and implementing frontlist, backlist and seasonal marketing campaigns on and offline• Running social campaign for the Paddy Power Political Book Awards and working at the awards• Creating twice weekly email campaigns on Mailing Manager using WYSIWYG editor, HTML and CSS• Meeting authors to discuss contacts, marketing leads, social media and launch events• Managing internship scheme; instructing people in weekly tasks and overseeing progress Show less

• Marketing and Sales Assistant

  • May 2013 - Oct 2014

  • Controlling Twitter, Facebook and Pinterest accounts; training authors to use social media• Briefing designers to create all marketing materials (posters, leaflets, sales catalogues, adverts)• Designing, sending and analysing monthly email campaigns using Mailing Manager• Compiling sales and traffic reports using Google Analytics; adjusting content accordingly• Creating and maintaining all content on Biteback, Robson Press and Politicos websites• Attending book events; assisting authors with requirements, setting up stalls and selling books • Maintaining stock levels for online shop; fulfilling all website orders (C. 250-400 per month)• Admin: stationery orders, mailing post, invoices, couriers, email queries and telephone enquiries Show less



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Content and Metadata Temp

  • Dec 2012 - Apr 2013



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Website Intern

  • Nov 2012 - Nov 2012



Orion Publishing Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity Intern

  • Oct 2012 - Oct 2012



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Intern

  • Oct 2012 - Oct 2012



PI Magazine, Inc.

• Security and Investigations
• 1 - 100 Employee

• Sub-Editor

  • Sep 2011 - Jun 2012



IPC Media, Ideal Home

• Publishing Intern

  • Jul 2011 - Aug 2011