Sarah Taha
Strategy Director at Icon Creations- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Arabic Native or bilingual proficiency
Topline Score
Bio
Hanna Magdy
Sarah is the best manager anyone can ever have, and I really wish we work together again one day.
Ali Shaaban
Sarah is a results oriented and proactive person. She has a good sense of people’s capacities, and, as a loyal team member, brings out the best in those around her. I wish her all the best in her future endeavour and confident that she will be a great asset to any company.
Hanna Magdy
Sarah is the best manager anyone can ever have, and I really wish we work together again one day.
Ali Shaaban
Sarah is a results oriented and proactive person. She has a good sense of people’s capacities, and, as a loyal team member, brings out the best in those around her. I wish her all the best in her future endeavour and confident that she will be a great asset to any company.
Hanna Magdy
Sarah is the best manager anyone can ever have, and I really wish we work together again one day.
Ali Shaaban
Sarah is a results oriented and proactive person. She has a good sense of people’s capacities, and, as a loyal team member, brings out the best in those around her. I wish her all the best in her future endeavour and confident that she will be a great asset to any company.
Hanna Magdy
Sarah is the best manager anyone can ever have, and I really wish we work together again one day.
Ali Shaaban
Sarah is a results oriented and proactive person. She has a good sense of people’s capacities, and, as a loyal team member, brings out the best in those around her. I wish her all the best in her future endeavour and confident that she will be a great asset to any company.
Credentials
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2020 Creative Workshop
Cannes Lions SchoolJan, 2020- Sep, 2024 -
Google AdWords Video Certification
GoogleJan, 2018- Sep, 2024 -
Facebook Advertising Workshop
FacebookSep, 2017- Sep, 2024 -
Google Digital Garage Workshop in Dubai
YouTubeMar, 2017- Sep, 2024
Experience
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Icon Creations
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Australia
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Advertising Services
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1 - 100 Employee
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Strategy Director
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May 2018 - Present
- Leading the pitch process and driving the agency's pitch win ratio to agreed targets with involvement throughout (succeeded to land more than 100 accounts/pitches)- Defining clients' strategies and coming up (collaboratively) with creative platforms (Big ideas) relevant to the brand and the brief- Collaborating with account management to ensure that initiatives have appropriate resources for development, and are ultimately delivered on time and on budget- Collaborating with clients and internal teams and partners to build and execute on strategicrecommendations that will ultimately be brought to market across multiple channels- Collaborating with creative teams to translate client challenges and shape creative expressions and executions- Utilizing insight tools to develop meaningful audience insights that drive relevance into the agency's creative executions- Inspiring and mentoring junior strategy team members (4-5 team members)- Measuring the success of the strategies across platforms – suggest improvements, implementchanges and monitor results- Examining market and industry reports and identifying important trends as well as customerdemographicsExamples of my clients:Molto, Bake Rolz, Twinkies, Oniro, CIB, Nestle, Emirates NBD, Edita Corporate, AlDoha, BMW Egypt, MINI, Kia, UN Women, Nivea, Juhayna, KIRI, La Vache Qui Rit, Maserati, Arab African International Bank, Emaar, Citroen, Coca-Cola, Mountain View, KFC, Talabat, L'Oréal, Doritos, Ministry of International Cooperation and many more.
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Serviceplan Middle East
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Aug 2016 - Apr 2018
- Managed the relationships with clients, ensuring client satisfaction, trust & credibility.- Implemented social media strategies as well as campaigns – including tracking and monitoring the effectiveness.- Created engaging and relevant content - with the help of the team – reflecting client's requirement and brand's persona.- Developed and created monthly reports of the accounts’ performance using different social mediatools.- Led the team in all social media coverages to create live updates.Clients handled:BMW Middle East Regional page: https://www.facebook.com/BMWMiddleEast/BMW Dubai Importer : https://www..facebook.com/BMWAGMC/KSA Importer: https://www.facebook.com/SaudiArabiaBMWMINI Middle East Regional page: https://www.facebook.com/MINI.MiddleEast/MINI Dubai Importer: https://www.facebook.com/MINIAGMCKSA Importer: https://www.facebook.com/minisaudiarabiaRolls-Royce Dubai Importer: https://www.facebook.com/RollsRoyceAGMC/Danone Apta- advice: https://www.facebook.com/AptaAdvice/Danone My Future Champion: https://www.facebook.com/MyFutureChampion/
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Social Media Lead
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Feb 2015 - May 2016
-Led a team of 15 social media copywriters, specialists & strategists in creating content, developing strategies and campaigns as well as moderating the pages of more than 45 brands.- Developed and monitored benchmarks for measuring impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for each brand.- Coordinated with Business Development Team in all the new pitches and participated in presenting the provided strategy to the client- Ensured continuous improvement (both technical and interpersonal) of all team members- Monitored the competition and all market changes and developments- Was responsible to develop the team's skills and performanceSome of the clients handled:BMW Egypt: https://www.facebook.com/BMWEgypt/Renault Egypt: https://www.facebook.com/renaultegypt/VW Egypt: https://www.facebook.com/VWEgypt/La Roche Posay: https://www.facebook.com/LaRochePosayEgypt/L’ancome https://www.facebook.com/LancomeEgypt/Nestle Start Healthy https://www.facebook.com/Start-Healthy-Stay-Healthy-Egypt-643790692417294/Memaar AlMorshedy: https://www.facebook.com/Memaar.morshedy/Nestle Nido 1+: https://www.facebook.com/NIDOPLUSEGYPT/Molto Egypt: https://www.facebook.com/MoltoEgyptBake Zone: https://www.facebook.com/bakezone
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Social Media Team Leader
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Sep 2013 - Jan 2015
- Managed a team of 3 specialists to develop content according to the agreed on brand strategy- Analyzed, reviewed and reported on effectiveness of campaigns to maximize results- Ensured continuous improvement (both technical and interpersonal) of all team members - Managed a team of 3 specialists to develop content according to the agreed on brand strategy- Analyzed, reviewed and reported on effectiveness of campaigns to maximize results- Ensured continuous improvement (both technical and interpersonal) of all team members
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Promolinks International
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Egypt
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Advertising Services
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1 - 100 Employee
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Senior Social Media Specialist
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Oct 2012 - Aug 2013
- Was responsible to create the English & Arabic social content for all PromoLinks’ agency clients as well as moderate their pages- Analyzed, reviewed and reported on effectiveness of campaigns to maximize results. - Was responsible to create the English & Arabic social content for all PromoLinks’ agency clients as well as moderate their pages- Analyzed, reviewed and reported on effectiveness of campaigns to maximize results.
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Social Media Specialist
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Aug 2010 - Jul 2012
- Established social media pages to promote client’s business, services and products- Generated and published content daily as well as presented periodical reports - Established social media pages to promote client’s business, services and products- Generated and published content daily as well as presented periodical reports
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Education
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2013 - 2014
RITI
Diploma, Marketing -
2001 - 2005
Ain Shams University
Bachelor’s Degree, Faculty of Alsun - English Literature & Translation
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