Sarah Simpson
Senior User Experience Consultant at WCM Digital- Claim this Profile
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Bio
Experience
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WCM Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Senior User Experience Consultant
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2020 - Present
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Freelance UX designer/researcher
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2016 - Present
Wave.Creative: I was responsible for the information architecture for the redesign of the Judo Victoria website. The previous Judo website had a vast amount of information and a very large number of main menu links. Judo Victoria were wanting to increase their membership and make it easier for users to find information. Main tasks: • Creating personas and user scenarios • Identifying the red routes (most common and most important tasks) • Conducting a card sort • Restructuring and re-labelling the website navigation based on red routes and card sort results Wave.Creative: I developed the wireframes for the InstallMy website. This website allows customers to book an installer to come and install their car radio, sat nav, reversing camera etc. Main tasks: • Process mapping • Wireframes for customer side of website • Wireframes for installer side of website Artilive Media: contract work writing help information for PTV. Show less
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Small Business Owner
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2013 - 2020
Bright Bunnies Pty Ltd is an online retailer of pop-up garden nets. Aimed at the home vegetable gardener, these nets were unique in Australia at the time we introduced them. Our business has been profitable since its first year. Bright Bunnies Pty Ltd is an online retailer of pop-up garden nets. Aimed at the home vegetable gardener, these nets were unique in Australia at the time we introduced them. Our business has been profitable since its first year.
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Self employed
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Melbourne, Australia
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Career break
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2002 - 2013
I took an extended career break to raise my three children. I took an extended career break to raise my three children.
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Sensis
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Australia
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Advertising Services
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700 & Above Employee
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Usability Consultant
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1999 - 2002
In this role, I mainly worked on the White Pages and WhereIs websites. My responsibilities included; • Running participatory design sessions and prototype testing with users; • Creating user scenarios and process flows; • Creating wire frames of screen layouts; • Designing and running usability testing. In this role, I mainly worked on the White Pages and WhereIs websites. My responsibilities included; • Running participatory design sessions and prototype testing with users; • Creating user scenarios and process flows; • Creating wire frames of screen layouts; • Designing and running usability testing.
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Creative Informatics
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Melbourne, Australia
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Instructional Designer / Senior Instructional Designer
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1997 - 1999
I worked as an instructional designer and senior instructional designer, largely within the financial services sector. I worked as an instructional designer and senior instructional designer, largely within the financial services sector.
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Education
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University of Melbourne
Master's degree, Applied Psychology -
University of South Australia
Graduate Diploma of Social Sciences (Psychological Practice), Clinical Psychology -
University of Adelaide
Bachelor of Arts (Honours), Psychology -
Flinders University
Bachelor of Arts -
Udemy Academy
Various short courses, Html, css, ux design -
Australian Writers' Center
Copywriting essentials