Experience

Electrify America

• United States
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Experiential Marketing

  • Oct 2022 - Present

  The leader in electric vehicle (EV) charging. Electrify America offers the most public fast charging stations in the U.S., plus home and commercial. The leader in electric vehicle (EV) charging. Electrify America offers the most public fast charging stations in the U.S., plus home and commercial.



Gopuff

• United States
• Software Development
• 700 & Above Employee

• Integrated Marketing Manager

  • Jan 2022 - Apr 2022

  -Conceptualized and scaled an integrated marketing strategy across priority markets-Oversaw campaigns that directly acquired thousands of new users, drove conversion rates up, and generated incremental revenue-Created and executed strategic partnerships with celebrities, athletes, influencers, hotels and brands to acquire new users, leverage co-marketing opportunities, and drive brand awareness-Developed field tracking tactics that resulted in positive ROI -Highly focused on lowering CAC through field initiatives

• Market Development Manager

  • Oct 2021 - Jan 2022

  -Responsible for growth and marketing across the DMV Region, inclusive of all active markets in DC, Maryland, and Virginia. -Implemented solution-oriented campaigns across the east coast markets to support operations, drive sales, and achieve a positive contribution margin. -Focused on rigorous testing and optimization-Developed and owned go-to-market plans and strategies for the region



Shipt

• United States
• Software Development
• 700 & Above Employee

• Experiential Marketing Manager

  • Apr 2020 - Jul 2021

  Managed weekly operations of experiential marketing campaigns and efforts including development of key sales & lead generation assets & collateral. One direct report - Experiential Coordinator. Developed quarterly strategy based on larger business goals, developed hyper localized case studies & marketing strategies for target metros, worked with key stakeholders to align experiential efforts with other sub teams, developed partnerships with national CPG brands, produced in-person & virtual events, organized and led the creative development of evergreen turnkey event assets, developed no-contact method to collect leads onsite at events, developed sustainable event practices & vendor requirements, developed influencer gifting strategy, managed agency relations, developed new team procedures, and sponsorship management. *Acting Experiential Design Creative Director *Increased experiential lead collection by over 200% *Introduced & onboarded an experiential design platform *Managed 1M sponsorship with The World Games *Promoted our Experiential Coordinator *Trained team how to manage fabricators in order to cut out agency support to cut costs *Managed the partnership and production of Shipt’s top performing virtual sponsorship, Rachael Ray’s Yum-O Cooking *Led customer engagement efforts *Developed evergreen campaigns



Freelance

• Event Producer

  • May 2017 - Apr 2020



SLAACK Productions

• United States
• Events Services
• 1 - 100 Employee

• Lead Producer

  • Jun 2018 - Feb 2020

  I implemented the overall creative, technical, and logistical elements that bring an in-store installation, pop-up, event, or trade show booth together. This includes: event design, build strategy, rendering proofs, blueprint interpretation, vendor & client relations, logistical elements, lead generation strategy, partner sourcing, asset management, custom merchandise, negotiation, budget management, and more. *Maintained positive client retention rates *Produced Living Proofs top performing booth for Create & Cultivate *Developed relationships with outstanding vendors *Managed ambiguous projects *Designed elements of installations for clients such as LaCroix Water *Managed Lead Generation processes



Big Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Content Coordinator

  • Jan 2017 - Sep 2018

  Oversaw weekly operations of all content campaigns related to the Valvoline Motor Oil account including the development of the Fast Track to Fame American Racing Contest, for one of the nations top selling motor oils. Planned quarterly content, managed content calendar, managed freelancers, led brainstorms, and created content myself. During this time I had the opportunity to work with the PR team to develop Valvoline’s first influencer campaign, Clutch Crew. It was a large success in the eyes of our client and the data.*Managed large portion of the development of the Fast Track To Fame contest, resulting in over 1M media hits *Onboarded content team to Kapost, a content management platform that led our team to efficiency *Wrote multiple top performing pieces on teamvalvoline.com

• Editorial Assistant

  • Jan 2016 - Jan 2017



Birmingham Business Journal

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Assistant

  • May 2015 - Aug 2015

  Covered a range of areas (e.g., business, sports, education, healthcare, lifestyle, travel) as a full-time general assignment reporter. •Provided complete, accurate and compelling coverage of both anticipated and spontaneous news for print and online media. •Built contacts and sources to use in future stories. •Required comprehension of business issues and topics important to area business, community issues, and political leaders. •Analyzed and recorded different types of data (e.g., stock market, public companies, politics, health care, gas prices etc.) to use in data driven articles. •Earned repeated commendations for excellence in writing and editing.



Alabama Public Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Broadcast Assistant

  • Jan 2015 - May 2015

  Specialized in covering a range of news beats (e.g., science, politics, education, wildlife, weather, local events) for public radio newscasts as a part-time student host. • Proactively participated in the creative cycle of story and program origination with reporters and supervisors. • Gathered and verified factual information through interviews, observation, and research. • Contacted and interviewed sources. • Maintained notes and audio recordings. • Edited audio using Adobe Audition. • Produced and anchored in-depth feature stories.



The University of Alabama

• Higher Education
• 700 & Above Employee

• Digital Help Desk Technician

  • Apr 2014 - May 2015

  Provided technical assistance and support to incoming queries and issues related to computer systems, hardware, and software. Isolated problems, and determined and implemented solutions. • Mentored new student employees. • Educated professors on new and old technology. • Determined and solved issues with Audio & Video equipment. • Solved issues with Crestron and Extron systems. • Troubleshot Mac and PC. Provided technical assistance and support to incoming queries and issues related to computer systems, hardware, and software. Isolated problems, and determined and implemented solutions. • Mentored new student employees. • Educated professors on new and old technology. • Determined and solved issues with Audio & Video equipment. • Solved issues with Crestron and Extron systems. • Troubleshot Mac and PC.



theSkimm

• United States
• Internet Publishing
• 100 - 200 Employee

• Campus Ambassador

  • Aug 2013 - Jul 2014

  Campus Ambassador - collected email leads to expand TheSkimm’s subscription list. Campus Ambassador - collected email leads to expand TheSkimm’s subscription list.