Sarah Shaw

Account Manager, Brand Studio at Sunshine Sachs Morgan & Lylis
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Account Manager, Brand Studio
      • Apr 2022 - Present

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Associate, Digital
      • Mar 2021 - Mar 2022

    • Junior Associate, Digital
      • Jun 2019 - Mar 2021

    • Digital Intern
      • Jan 2019 - May 2019

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Consumer PR & Social Media Intern
      • May 2018 - Dec 2018

      • Created targeted media lists for various clients using Cision to be utilized in media outreach • Assisted in the planning and execution of events for clients and media • Researched and vetted influencers for brand partnerships and maintained ongoing influencer database within the agency • Drafted pitches for both short- and long-lead outlets • Created targeted media lists for various clients using Cision to be utilized in media outreach • Assisted in the planning and execution of events for clients and media • Researched and vetted influencers for brand partnerships and maintained ongoing influencer database within the agency • Drafted pitches for both short- and long-lead outlets

    • United States
    • 1 - 100 Employee
    • Public Relations & Social Media Assistant
      • Aug 2016 - May 2018

      • Promoted shows through social media, posters, emails, etc. • Planed and booked events such as shows and private events for the venue • Implemented hospitality skills by helping guests during shows and managing floor operations • Promoted shows through social media, posters, emails, etc. • Planed and booked events such as shows and private events for the venue • Implemented hospitality skills by helping guests during shows and managing floor operations

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2017 - Jul 2017

      • Pitched major media outlets with successful story placements in Southern Living Magazine, World Journal, AlleyWatch, etc. • Developed media lists containing ideal target markets for clients via Cision and Microsoft Office • Analyzed email open and click through rates (CTR) to determine effectiveness of subject lines, pitches, etc. • Effectively communicated with and managed clients • Pitched major media outlets with successful story placements in Southern Living Magazine, World Journal, AlleyWatch, etc. • Developed media lists containing ideal target markets for clients via Cision and Microsoft Office • Analyzed email open and click through rates (CTR) to determine effectiveness of subject lines, pitches, etc. • Effectively communicated with and managed clients

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2016 - Aug 2016

      • Produced daily media scans for the office containing important news, PR crisis’, and information relevant to clientele • Designed original social media content for the office and clients through programs such as Canva • Promoted and booked multiple speaking engagements for company business executives • Crafted white papers, press releases, weekly newsletters, and pitches • Produced daily media scans for the office containing important news, PR crisis’, and information relevant to clientele • Designed original social media content for the office and clients through programs such as Canva • Promoted and booked multiple speaking engagements for company business executives • Crafted white papers, press releases, weekly newsletters, and pitches

    • Legal & Public Relations Intern
      • Jun 2015 - Aug 2015

      • Conducted daily research on music venues and artists in predominant music cities within the U.S. • Assisted legal/government team through conducting research on 50+ illegal pirating music websites • Assisted public relations & communications team by updating the Gold & Platinum Awards Program system • Wrote memos on relevant government hearings related to the industry/clients • Conducted daily research on music venues and artists in predominant music cities within the U.S. • Assisted legal/government team through conducting research on 50+ illegal pirating music websites • Assisted public relations & communications team by updating the Gold & Platinum Awards Program system • Wrote memos on relevant government hearings related to the industry/clients

Education

  • Grady College of Journalism and Mass Communication, University of Georgia
    Bachelor of Arts - BA, Public Relations & Music Business
  • St. Stephen's & St. Agnes School

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