Experience

The American University in Cairo

• Egypt
• Higher Education
• 700 & Above Employee

• Adjunct Creative Strategy & Online Communications Instructor

  • Sep 2021 - Present

  Taught 3 classes of "Online Behavior & Web Analytics" to Graduating Seniors at the Integrated Marketing Communications Major at AUC. Teaching the Creative Strategy & Copywriting Course. Introduced students to web analytics & google analytics. Introduced students to developing their personal brands and how to build commercial brands through social media platforms. Introduced students to social media platforms such as : Linkedin, Tiktok, Instagram & Facebook and guided them on how to create content to become content creators for their own personal brands & developing the company brands they wish to develop. Show less



منتدى السياسات العامة IDSC public policy forum

• Research Services

• Communications Consultant

  • Jun 2023 - Present



Emirates News Agency - WAM - وكالة أنباء الإمارات - وام

• Media Production
• 1 - 100 Employee

• Content Creator

  • Jan 2023 - Feb 2023

  - Developed content and a creative strategy for a content life, for covering Sheikh Zayed Festival. - Created (from Ideation to post-production), 5 video report covering the festival activities. - Developed content and a creative strategy for a content life, for covering Sheikh Zayed Festival. - Created (from Ideation to post-production), 5 video report covering the festival activities.



Sarah Seif

• Cairo, Egypt

• Freelance Creative Strategy & Communications Consultant

  • Jan 2022 - Dec 2022

  Freelance Communications & Personal Branding Consultant to various personal brand and companies. Freelance Communications & Personal Branding Consultant to various personal brand and companies.



Maxim Investment Group [MIG]

• Egypt
• Investment Management
• 100 - 200 Employee

• Creative Strategy & Communications Consultant

  • May 2022 - Jun 2022



Innovators Support Fund - ISF - صندوق رعاية المبتكرين والنوابغ

• Egypt
• Fundraising
• 1 - 100 Employee

• Creative Strategy & Communications Consultant

  • Aug 2021 - May 2022

  Developed the Yearly Commercial (Communications & Business Development) Strategy for the Organization. Hired 5+ team members for executing the strategy. Developed the Yearly Commercial (Communications & Business Development) Strategy for the Organization. Hired 5+ team members for executing the strategy.



دار دَوِّن للنشر والتوزيع Dawen Publishers

• Egypt
• Book and Periodical Publishing
• 1 - 100 Employee

• Author (How To Be Influential on Social Media)

  • Jan 2022 - Feb 2022



MediaHub - سعدي جوهر

• Egypt
• Advertising Services
• 1 - 100 Employee

• Governmental Advertising Account Supervisor

  • Apr 2021 - Dec 2021

  - Managed multiple accounts spanning sectors such as governmental entities. - Acted as the contact point between the offline and online operations for those accounts ensuring fully integrated marketing initiatives for the clients. - Collaborated with multiple internal teams such as the creative team and digital team in order to ensure the incorporation of the best creative/digital directions into the overall strategies presented to clients. - Managed the process for launching multiple campaigns from the client brief to launch. - Attended various and multiple Creative brainstorming sessions, Pre-Production Meetings, Commercial Production and Post-Production Sessions. - Participated in organizing a mega scale governmental event (Hayah Karima, Egyptian Stadium, 2021) . Show less



State Ministry Of Information

• Associate to the Minister for Communication Affairs

  • Nov 2020 - Apr 2021

  -Developed Strategic Media & Marketing Communication plans/Campaigns for more than 5 governmental entities.- Established the “Governmental Marketing Unit” at the Ministry; operating as the creative boutique for the Government.-Wrote multiple copies for ads, press releases for multiple entities.-Restructured the Crisis Management department , supervised operations and output of 12+ team members.-Assisted in Drafting the Official Media Policy Framework for the Ministry.-Developed multiple research of comparative studies with recommendations on Media Policies & Government Communications. Show less

• Crisis Communications & Media Monitoring Manager

  • Apr 2020 - Oct 2020

  - Developed a Crisis Communication Manual for Potential Crisis in Egypt & Press Release Responses.- Recruited a Full 10+ Team of Coordinators for establishing the Crisis Communication & Media Monitoring Department.- Worked Closely on developing the Strategic & Communications Plan for the newly established Ministry.- Launched 3 main initiatives for the Ministry and supervised operations.- Supervised daily reports about multiple Crises’ in Egypt and wrote multiple policy recommendations.- Reported instant reports to the Minister on multiple crisis and wrote recommendations on dealing with Crisis’ in the Media. Show less



Robusta Studio

• Egypt
• Information Services
• 100 - 200 Employee

• Strategist - Communications Specialist

  • Sep 2018 - Mar 2020

  - Launched a communications Strategy and Plan for Multiple COVID-19 Relief Hackathons resulting in having 500+ participants. - Increased social media audience by 40% in one quarter across all social media platforms. - Developed a monthly communications strategy And content plan aligning company objectives with communications across multiple departments resulting in higher talent and client reach. - Developed an Employer Branding Strategy for key people and management in the company. -Handled with the content team communications with 80+ speakers & curated content for a 2000+ attendee event. -Managed daily operations of PR, Experience Design, Content Curation, Communications and Social Media , Attendance and Operations for ‘E-Commerce Summit’ event. -Reviewed and wrote press releases and communicated with multiple media outlets for reaching our PR Objectives. Show less



The American University in Cairo

• Egypt
• Higher Education
• 700 & Above Employee

• Mass Communications & Theatre Teaching Assistant

  • Jul 2016 - Apr 2019

  Teaching Assistant of Dr. Mervat Abo Ouf , Professor of Practice in Journalism and Mass Communication Department and Former Chair ; in courses:-Media Law and Policy-Introduction to Mass CommunicationTeaching Assitant in Theatre courses as well

• Theatre Performer

  • Sep 2015 - Jun 2018

  -Participated in writing a script collaboratively for a Documentary Theatre Play.-Acted in a documentary theatre play more than 4 roles in a pursuit of portraying different sides of society.-Directed an Act from The odd Couple by Neil Simon.-Acted two roles in a Shakespeare Production (Juliet and Nun Fransecsa -Measure For Measure) -Acted various roles from different scenes *Antigone From Antigone By Jean Anoulih *Ann From All My Sons by Arthur Miller *Hedda From Hedda Gabler by Henrik Ibsen *Blanche DuBois from A StreetCar Named Desire by Tenesee Williams * Lenny from Crimes of The Heart from by Beth Henley Show less



BroadwayWorld.com

• United States
• Entertainment Providers
• 1 - 100 Employee

• Contributing Writer

  • Jan 2018 - Apr 2018



Excuse My Content

• Egypt
• Media Production
• 1 - 100 Employee

• Business Development Executive

  • Jan 2017 - Feb 2018



Creative Arab Talent

• Cairo Governorate, Egypt

• Marketing Communications Intern

  • Jul 2016 - Aug 2016

  -Created social media plans and guidelines for actors and actresses branding their social image. -Coordinated a 'Media Day' event for an actress including 3 TV Channels , 5 Major Newspapers and 3 Magazines. -Developed and presented branding strategies for 3 main clients. -Translated and wrote biographies for various talents. -Created social media plans and guidelines for actors and actresses branding their social image. -Coordinated a 'Media Day' event for an actress including 3 TV Channels , 5 Major Newspapers and 3 Magazines. -Developed and presented branding strategies for 3 main clients. -Translated and wrote biographies for various talents.



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Corporate Communications Intern

  • Jun 2016 - Jul 2016

  Conducted Weekly Media Reports on company’s coverage in the Media as well as analysis for the whole industry. -Worked closely with Agencies for developing content, marketing communication plans and handling all digital accounts. - Developed stories for the Blog website on company’s news. -Analyzed all digital media operations and conducted new strategies for digital innovation at GE. -Conducted listening reports on Companies marketing strategies as well as all companies in the industry. -Presented analysis and recommendations for new Customer relationship management through communications. Show less



Mortimer Harvey - The House of Resonance™

• South Africa
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Dec 2015 - Jan 2016

  -Formulated social media posting calendars for clients. -Prepared and a analyzed social media reports -Attended client meetings and video conferences with other branches of multi-national companies. -Researched and prepared digital strategy proposals for various clients in diverse fields. -Established a comprehensive Customer Related Management strategy for the clients. -Conducted reports for social media performance analysis -Presented infront of The CEO and managers of the company . Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Student Ambassador

  • Apr 2015 - Nov 2015



Green Valley School

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Biology Teaching Assistant

  • Sep 2013 - Jun 2014

  Assistant to Dr. Wahid Wanis , for O Level Biology IGCSE Students. Assistant to Dr. Wahid Wanis , for O Level Biology IGCSE Students.