Experience

Eklego Design Ltd.

• Egypt
• Design Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2018 - Present



BASF

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Senior Marketing Communications Specialist

  • Jun 2016 - Aug 2018

   Built the marketing strategy for a new retail project with accountability of creating marketing tools and campaigns for their newly acquired B2C audience.  Performed ongoing customer market research and demographic profiling to identify and capitalize on unmet market needs Conceptualize and manage full scale digital marketing plan and responsible for revamping the website. Developed a virtual reality game that allows our audience to experience being in a three-dimensional environment and interact with our construction chemicals products to renovate your homes. Responsible for the marketing budget and responsible for invoicing and developing quarterly reports through SAP.



MO4 Network

• Egypt
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Jun 2015 - Jun 2016

   Created and curated images, video and copyright content for nine client accounts in the retail, F&B, hotels & resorts, fashion and nightlife sector. Created and manage promotions and social media strategies, support client brand development in new product and service launches and tweak strategies as needed.  Conducted competitive analysis reports.  Created and curated images, video and copyright content for nine client accounts in the retail, F&B, hotels & resorts, fashion and nightlife sector. Created and manage promotions and social media strategies, support client brand development in new product and service launches and tweak strategies as needed.  Conducted competitive analysis reports.



Freelance Filmmaker

• Filmmaker

  • Sep 2014 - Feb 2015



MAGRABi

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Senior Marketing Communication Specialist

  • Nov 2011 - Aug 2014

  Worked on launching as many as 12 campaigns per year. Managed social media, as well as ATL and BTLWorked on localizing the digital aspect of many global campaigns to suit the Egyptian market. Responsible for content creation and supervision of all digital platforms, ensuring maximum exposure & engagement through multi media campaigns with annual targets achieved. Created and implemented live chats programs, online applications and gaming to maximize interactions Designed and executed the marketing calendar of local and regional events as per each markets’ needs. Designing and executing the communication, marketing strategy and branding of Magrabi retail.Managed production shoots and processes related to creative designs. Performed data analysis and developed customer insights for each campaign. Responsible for monthly sales reports, budget and invoice through SAP.



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Mar 2010 - Nov 2011

  - Designed and created creative briefs according to the brands need and maturity level. - Prepared and executed creative concepts for brand activation programs. - Wrote concise and engaging copies for different brands.- Kept track of the current market trends in advertising and reproduced similar campaigns for each brand according to their needs. - Compiled a library of competitive materials and updated it when required. - Launched mega outdoor and summer campaigns. - Worked closely with media planners and PR agencies to spot trends and made recommendations for optimization of brands. - Built strong digital campaigns for various brands according to their maturity level in the market.



United Beverage and Food Company

• External Communication and Market Research Executive

  • Aug 2008 - Mar 2010

  Designed marketing and business plans for Cinnabon, Carvel and Ruby Tuesday Responsible for all communications with franchisor, including the implementation of the marketing and advertising campaigns to better suit the Egyptian market.Designed budget plan for 2010 for all three brands.Computed market research and product mix analysis for all three brands.Executed co-branding activities with partners, such as Juhyna and Lipton. Assisted in re-launching the corporate identity of UBF and a corporate website.