Sarah Sabel
Branding Specialist - Web & UX at Acuity Insurance- Claim this Profile
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Bio
Credentials
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Google Analytics Qualified Individual
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Magento Certified Solution Specialist
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Experience
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Acuity Insurance
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United States
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Insurance
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700 & Above Employee
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Branding Specialist - Web & UX
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Dec 2016 - Present
- Assist in the creation of strategic marketing plans to meet future needs and expectations for Acuity, including monitoring market dynamics to develop and/or change strategic and tactical approaches - Help Acuity implement effective marketing practices grounded by in-depth understanding of market research, customer focus groups, and consumer trends. - Work to develop and maximize programs to attract a qualified, engaged, and energized consumer audience. Integrate plans with the Acuity website, and other corporate communication strategies. - Optimize Acuity's digital presence through A/B testing, personalization of content and expanding relevant content published on www.acuity.com and other owned web properties. Show less
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Blue Acorn iCi
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Technical Account Manager / Web Business Analyst
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Apr 2015 - Dec 2016
Manage client relationships and complex projects. Define tasks and requirements in line with clients’ KPIs and Roadmap for development team to deliver. Manage client relationships and complex projects. Define tasks and requirements in line with clients’ KPIs and Roadmap for development team to deliver.
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Acuity Insurance
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United States
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Insurance
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700 & Above Employee
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Business Analyst
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Jan 2013 - Mar 2015
Led cross-functional teams tasked with analyzing and understanding the operational impacts and opportunities of technology changes. Documented process flows and developed requirements for functional improvements and enhancements. Defined the scope and goals of new projects. Created web-site mock-ups for user reviews. Annotated mock-ups for development purposes. Research conducted on innovation strategies published in ACUITY Company Board Book. Led cross-functional teams tasked with analyzing and understanding the operational impacts and opportunities of technology changes. Documented process flows and developed requirements for functional improvements and enhancements. Defined the scope and goals of new projects. Created web-site mock-ups for user reviews. Annotated mock-ups for development purposes. Research conducted on innovation strategies published in ACUITY Company Board Book.
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Intun ChiroCare
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Sheboygan, Wisconsin Area
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Marketing Intern
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Jul 2012 - Nov 2012
Coordinated and designed materials for trade show events. Maintained social media pages and assisted in creating a marketing plan to reach out to potential patients. Coordinated and designed materials for trade show events. Maintained social media pages and assisted in creating a marketing plan to reach out to potential patients.
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University of Wisconsin-Sheboygan
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Sheboygan, Wisconsin Area
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IT Intern
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Jan 2009 - May 2010
Provided thorough support and problem resolution for students and professors. Demonstrated positive attitude while working with customers. Excelled in on-the-job training and showed ability in technology. Provided thorough support and problem resolution for students and professors. Demonstrated positive attitude while working with customers. Excelled in on-the-job training and showed ability in technology.
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Education
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2010 - 2012
University of Wisconsin-Green Bay
Bachelor’s Degree, Business Administration emphasis in Marketing and Economics -
2008 - 2010
University of Wisconsin-Sheboygan
Associate’s Degree, Business Administration
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