Sarah Rummel Backer
Media and Content Strategist at Westminster College (MO)- Claim this Profile
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Bio
Lana P.
Sarah B is a talented professional with whom I’ve had the good fortune to work at the University of Missouri Health Care and then again at Westminster College, where I hired her as a strategic communicator after a former colleague described her as a fantastic writer who is "wicked smart." While the way organizations communicate has dramatically changed, the written word is still fundamental to effective public relations and marketing. A strategic communicator, Sarah instinctively understands the role of communications. She knows how to move people with her words. She is a gifted writer with a versatile style that makes her effective in pitching stories to the media, creating copy to move people, and informing constituents. Sarah balances smart strategy with compelling content to persuade others. She knows how to inspire engagement from the many audiences she serves to inform. She is curious, thorough, quick, and above all, passionate about her craft. No matter how great a task, I always knew that I could count on Sarah. She cares deeply about the organization and the impact of communications on brand and reputation. Any institution lucky enough to have Sarah on its team will find itself better and stronger as a result of her efforts.
Holly Higginbotham
I supervised Sarah during her time as a senior information specialist at MU Health Care. She was an independent worker who was adept at taking charge of the many marketing communication projects on her plate. She is a strong writer and editor who understands how to communicate according to a specific purpose. She also has great time-management and organizational ability, which made her more than capable to coordinate and manage extensive projects – like tracking down specialty information from 150 busy physicians for a clinical directory. She was a real asset to our public relations and marketing staff.
Lana P.
Sarah B is a talented professional with whom I’ve had the good fortune to work at the University of Missouri Health Care and then again at Westminster College, where I hired her as a strategic communicator after a former colleague described her as a fantastic writer who is "wicked smart." While the way organizations communicate has dramatically changed, the written word is still fundamental to effective public relations and marketing. A strategic communicator, Sarah instinctively understands the role of communications. She knows how to move people with her words. She is a gifted writer with a versatile style that makes her effective in pitching stories to the media, creating copy to move people, and informing constituents. Sarah balances smart strategy with compelling content to persuade others. She knows how to inspire engagement from the many audiences she serves to inform. She is curious, thorough, quick, and above all, passionate about her craft. No matter how great a task, I always knew that I could count on Sarah. She cares deeply about the organization and the impact of communications on brand and reputation. Any institution lucky enough to have Sarah on its team will find itself better and stronger as a result of her efforts.
Holly Higginbotham
I supervised Sarah during her time as a senior information specialist at MU Health Care. She was an independent worker who was adept at taking charge of the many marketing communication projects on her plate. She is a strong writer and editor who understands how to communicate according to a specific purpose. She also has great time-management and organizational ability, which made her more than capable to coordinate and manage extensive projects – like tracking down specialty information from 150 busy physicians for a clinical directory. She was a real asset to our public relations and marketing staff.
Lana P.
Sarah B is a talented professional with whom I’ve had the good fortune to work at the University of Missouri Health Care and then again at Westminster College, where I hired her as a strategic communicator after a former colleague described her as a fantastic writer who is "wicked smart." While the way organizations communicate has dramatically changed, the written word is still fundamental to effective public relations and marketing. A strategic communicator, Sarah instinctively understands the role of communications. She knows how to move people with her words. She is a gifted writer with a versatile style that makes her effective in pitching stories to the media, creating copy to move people, and informing constituents. Sarah balances smart strategy with compelling content to persuade others. She knows how to inspire engagement from the many audiences she serves to inform. She is curious, thorough, quick, and above all, passionate about her craft. No matter how great a task, I always knew that I could count on Sarah. She cares deeply about the organization and the impact of communications on brand and reputation. Any institution lucky enough to have Sarah on its team will find itself better and stronger as a result of her efforts.
Holly Higginbotham
I supervised Sarah during her time as a senior information specialist at MU Health Care. She was an independent worker who was adept at taking charge of the many marketing communication projects on her plate. She is a strong writer and editor who understands how to communicate according to a specific purpose. She also has great time-management and organizational ability, which made her more than capable to coordinate and manage extensive projects – like tracking down specialty information from 150 busy physicians for a clinical directory. She was a real asset to our public relations and marketing staff.
Lana P.
Sarah B is a talented professional with whom I’ve had the good fortune to work at the University of Missouri Health Care and then again at Westminster College, where I hired her as a strategic communicator after a former colleague described her as a fantastic writer who is "wicked smart." While the way organizations communicate has dramatically changed, the written word is still fundamental to effective public relations and marketing. A strategic communicator, Sarah instinctively understands the role of communications. She knows how to move people with her words. She is a gifted writer with a versatile style that makes her effective in pitching stories to the media, creating copy to move people, and informing constituents. Sarah balances smart strategy with compelling content to persuade others. She knows how to inspire engagement from the many audiences she serves to inform. She is curious, thorough, quick, and above all, passionate about her craft. No matter how great a task, I always knew that I could count on Sarah. She cares deeply about the organization and the impact of communications on brand and reputation. Any institution lucky enough to have Sarah on its team will find itself better and stronger as a result of her efforts.
Holly Higginbotham
I supervised Sarah during her time as a senior information specialist at MU Health Care. She was an independent worker who was adept at taking charge of the many marketing communication projects on her plate. She is a strong writer and editor who understands how to communicate according to a specific purpose. She also has great time-management and organizational ability, which made her more than capable to coordinate and manage extensive projects – like tracking down specialty information from 150 busy physicians for a clinical directory. She was a real asset to our public relations and marketing staff.
Experience
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Westminster College (MO)
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United States
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Higher Education
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200 - 300 Employee
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Media and Content Strategist
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Nov 2019 - Present
- Generate on-brand stories and news releases to promote Westminster.- Independently manage, coordinate, write, and edit a variety of internal and external materials, including a monthly email newsletter with a circulation of approximately 6,000, fliers, brochures, and other promotional pieces.- Serve as editor and primary writer for Westminster's alumni magazine - a full-color publication for approximately10,000 individuals.- Serve as the primary media contact for the institution.- Serve on Crisis Communications Team.- Served on COVID-19 Communications Team.- Strategically examine all outgoing communication for the organization. Ensure consistent delivery of on-brand written communication.- Direct most external communication for the President.- Compose scripts for presidential speeches and video content.- Perform all duties in an organized fashion in a deadline-centered environment.- Serve as one of the faces of Westminster at a variety of promotional events in keeping with regular public relations responsibilities.
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Content Strategist
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Jul 2018 - Nov 2019
Wrote and edited a variety of on-brand stories to promote Westminster College, focusing primarily on alumni personality profiles and general news stories.
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Wise Bros.
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United States
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Co-Owner
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Aug 2015 - Present
- Actively performed day-to-day office duties for Wise Bros., our family-owned business, including promotional materials.- Managed business' social media presence.- Coordinated and worked at a variety of public events. - This was a transitional period that took place after staying home for a number of years with my children while also taking on a variety of freelance writing and editing jobs throughout the years. - Actively performed day-to-day office duties for Wise Bros., our family-owned business, including promotional materials.- Managed business' social media presence.- Coordinated and worked at a variety of public events. - This was a transitional period that took place after staying home for a number of years with my children while also taking on a variety of freelance writing and editing jobs throughout the years.
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Office Manager
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2006 - 2015
- Managed day-to-day office operations. - Managed day-to-day office operations.
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University of Missouri Health Care
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Information Specialist
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Aug 1997 - Nov 2001
- Promoted MU Health Care to primary care physicians throughout Missouri on a variety of written platforms.- Served as editor and primary writer for UPDate magazine, a color publication sent to general practice physicians in Missouri.- Managed a 150-physician directory in print and online.- Coordinated a variety of direct-mail campaigns, including brochures and letters.- Coordinated and edited a monthly newsletter for Ellis Fischel Cancer Center geared to family practice physicians.- Wrote and edited a variety of articles for a number of external publications.- Produced an internal newsletter for University Physicians.- Created original ads promoting physicians in the central Missouri area.- Created announcement and business cards for MU Health Care Physicians.- Reported to both Marketing and Public Relations.- Worked at a variety of promotional events.
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Instructional Editor
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1993 - 1997
- Edited and designed educational materials for online classes in keeping with brand standards.- Oversaw production of complete product from the beginning to the end.- Oversaw and implemented the placement of coursework from the print format to online format. - Edited and designed educational materials for online classes in keeping with brand standards.- Oversaw production of complete product from the beginning to the end.- Oversaw and implemented the placement of coursework from the print format to online format.
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National Churchill Museum
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Tour Guide
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1990 - 1992
Gave tours to tourists to groups of 1 to 150, ran the cash register, and helped with special events. This was a Word Study position. Gave tours to tourists to groups of 1 to 150, ran the cash register, and helped with special events. This was a Word Study position.
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Fulton Sun The
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United States
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Newspaper Publishing
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1 - 100 Employee
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Print Media Intern/General Assignment Reporter
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1991 - 1991
- Wrote a minimum of two to three news stories per week.- Covered variety of topics, from breaking news and city council meetings to special events to features.- Generated own story ideas. - Wrote a minimum of two to three news stories per week.- Covered variety of topics, from breaking news and city council meetings to special events to features.- Generated own story ideas.
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Education
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2020 - 2022
Southern New Hampshire University
Master of Arts - MA, Communications - Emphasis in Public Relations -
1990 - 1992
Westminster College (MO)
Bachelor of Arts - BA, English Language and Literature, General -
1988 - 1989
University of Missouri-Columbia
Journalism
Community
