Experience

On Device Research

• United Kingdom
• Market Research
• 1 - 100 Employee

• Global Head Of Advertising Effectiveness

  • Jun 2022 - Present

• Head Of Sales

  • Jul 2019 - Present

• Sales Director

  • Jan 2018 - Present

• Business Development Manager

  • Jun 2017 - Dec 2017



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Consultant - Marketing Effectiveness

  • Apr 2014 - Jun 2017

  Responsibilities :Drive and grow Nielsen's Media Analytics business in the UK for key media agency clients including WPP group, Dentsu Aegis, Omnicom groups .This involves working with leading brands to measure, optimise their marketing campaigns.Client business partner for leading UK broadcast client including account management and developing marketing effectiveness solutions to answers key business questions.Skills:- Consult with clients to make strategic and tactical business decisions.- Project manage delivery of custom services to clients from concept through to ensuring maximum value from the deliverables.- Commercialisation of Marketing Effectiveness solutions- Design custom research solutions in answer to RFP's - Train, mentor and develop marketing effectiveness apprentices- Share knowledge and expertise internally specifically TV around measurement and Adintel syndicated services Show less

• Senior Account manager

  • Jul 2010 - Mar 2014

  Responsibilities:The overall account management and new business development of broadcast , media clients including Sky Media UK, BBC, ITV,Channel 4 , Fox , Viacom, Disney, Turner, Global radio, Independent group, Ofcom, Skills :- Grow new business revenue and renewal revenue from Nielsen's syndicated services across client base- Ensure excellent levels of client satisfaction across syndicated and custom services , by regular client engagement and working closely with both internal research and external analysts and specialist teams.- Rolling out new services to clients and liaising with clients on product development. - Launching pro-active sales campaigns and pursuing new business leads, by identifying the key decision makers and influencers within a business and then targeting them. - Negotiating long terms agreements for syndicated services.- Prepare proposals / tender documents insight solutions from RFP's. - Project management of projects from implementation through to final delivery of custom projects. Show less

• Account Mananger

  • Jun 2006 - Jun 2010

  Account manager for Broadcast/ Media clients for Nielsen's Adintel syndicated services .Skills:Client service and trainingRenew and develop new business opportunities across NMR's syndicated service

• Client Trainer

  • Jun 2003 - May 2006

  Training clients on MMS's syndicated services on ADIntel across client base of advertiser, media agencies and media owners.



Media monitoring Services (NMR)

• Bracknell

• TV Consultant

  • Jan 2001 - May 2003

  Responsibilities: -TV Consultant and SME for the evolution and development of the “Ad Dynamics” Ad intel system -Consultation with broadcasters/ media agency clients to determine optimal content and reporting Responsibilities: -TV Consultant and SME for the evolution and development of the “Ad Dynamics” Ad intel system -Consultation with broadcasters/ media agency clients to determine optimal content and reporting



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Data Centre manager

  • Jan 1993 - Dec 2000

  TSMS was a sales house for 5 ITV Regions Responsibilities: - Compilation of sales presentations for sales teams - Generation of marketing activity for sales generation - Support of new business development team in sales pithces - Production of weekly / monthly reports used for financial reporting in the regional board reports - Management of 8 direct reports - Training graduate recruits TSMS was a sales house for 5 ITV Regions Responsibilities: - Compilation of sales presentations for sales teams - Generation of marketing activity for sales generation - Support of new business development team in sales pithces - Production of weekly / monthly reports used for financial reporting in the regional board reports - Management of 8 direct reports - Training graduate recruits



ITV - Central TV

• London

• AdlLab assistant

  • Jan 1989 - Dec 1993

  AdLab used of a single source database linking viewing of Central Television adverts to the purchasing of products by a dedicated “housewives panel”. Responsibilities: - Validation of source data from the panel using scanners and questionnaires - Recording and cross referencing of Central TV advert records - Creation and presentation of sales packages to advertisers - Specific program recommendations based on opportunities and trends discovered through research - Support New business development in pitches to clients Show less