Experience

Vancouver Fraser Port Authority

• Canada
• Government Administration
• 300 - 400 Employee

• • Sep 2021 - Present

  • Recommend, create, and implement traditional and digital marketing strategies to build awareness and support the long-term objectives of the port authority as an agent of the Crown and as an arm’s length agent of the federal government• Support the development and execution of the semi-annual community awareness campaign’s media and digital strategy• Monitor, create, and administer the paid and organic social media strategy for the port authority’s Facebook, Twitter, LinkedIn, Instagram, and YouTube accounts• Drive optimization of digital marketing campaigns through the review and reporting of analytics and data, A/B testing, and SEO/SEM• Oversee creative development of assets utilized within unique digital campaigns• Execute daily social monitoring to identify emerging trends, content development opportunities, and risks to the port authority’s brand reputation Show less

• • Oct 2020 - Nov 2021

  • Wrote and published strategic content for internal and external communication channels—that is, project plans, intranet, website, flat sheets, and government and industry newsletters—in alignment with corporate brand standards• Researched, wrote, and delivered content for the Sustainability report 2020• Developed strong working relationships with subject matter experts to curate clear and accurate content• Executed media scans to identify in-market coverage and emerging issues



Great Canadian Entertainment

• Canada
• Gambling Facilities and Casinos
• 700 & Above Employee

• Regional Marketing Manager

  • Nov 2019 - Oct 2020

  • Monitored customer lifecycles and developed strategies to enhance user experiences both online and offline • Develop and manage unique and cross-property brand, communication and marketing strategies for nine (9) of Great Canadian’s gaming and entertainment properties in British Columbia • Write and deploy internal and external communication materials, including entertainment press releases, memorandums and newsletters • Nurture strong working relationships with internal stakeholders (including Operations, Business Intelligence, Accounting, and Corporate Digital Team) to align and reach target goals and objectives, and also to report on business and campaign results and achievements • Establish strong relationships with external vendors, including community-based and government organizations, along with local media outlets, to enhance and magnify site-level marketing and communications plans • Use industry and marketing metrics, along with consumer trends, to make informed decisions and to amplify success at all touchpoints throughout campaigns • Manage external consultants for additional research development initiatives and monitor on-site execution from end-to-end Show less



Hard Rock Casino Vancouver

• Coquitlam, BC

• Manager, Marketing

  • Feb 2016 - Nov 2018

  • Created, presented, and executed the annual marketing budget and strategy; reported variances on an on-going monthly basis within P&Ls • Utilized strong relationships with Lower Mainland media outlets to create media-based advertising plans and earned media strategies involving print, radio, television, out-of-home and digital outlets (within the Mainstream, Asian and South Asian markets) • Managed development of online and offline content, including site signage, advertisements, reports, social media, e-newsletters and website • Utilized strong understanding of analytics and property performance to drive the creation and execution of internal and external strategies • Led HRCV Marketing Team by fostering an environment of collaboration, learning and growth • Recommended and implemented tactical and comprehensive strategies for high-pressure situations including 3-month labour disruption and money laundering Show less



Laura Ballance Media Group

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• • Aug 2015 - Feb 2016

  • Oversaw strategic day-to-day client relations, along with the capturing of new business• Monitored and reported on market trends to establish strong and success advertising strategies• Lead development of media buys for local, national, and international clients valued between $15,000 - $300,000 utilizing traditional, non-traditional, and ethnic mediums• Monitored spend and organized invoice reconciliation, along with respective invoices• Executed development and creation of client and agency collateral• Working closely with LBMG’s Public Relations department to maximize in-market campaigns Show less

• • Sep 2014 - Feb 2016

  • Planned and executed strategic media plans for local, national, and international companies ranging from $40,000 - $250,000• Provided website analysis and developed web content• Spearheaded on-site event management and logistical support with various media • Established effective working relationships with clients and media nationally and internationally• Lead the creation and development for radio, television, print, online and out-of-home advertisements

• • Nov 2012 - Sep 2014

  • Assisted in the development and implementation of local and national advertising campaigns• Created key client-facing documents, including blocking charts, promotional summaries, prizing spreadsheets• Developed and executed social media strategies (Facebook, Twitter, Instagram, Hootsuite)• Facilitated on-site media escorts, live broadcasts and promotions

• • Sep 2012 - Nov 2012

  • Pitched local media outlets to secure highly impactful coverage• Wrote media materials for distribution, including press releases and media advisories • Monitored and tracked media coverage• Created targeted media databases and media lists



City of Port Moody

• Canada
• Government Administration
• 100 - 200 Employee

• Recreation Attendant

  • 2008 - 2013